A Job Pro le Description of a Relationship

Sales O cer
Work | Careers | Sales Jobs
By Aaron Guerrero

The quality of relationships a business has with its customers can impact its financial performance. A
relationship sales officer is a professional whose overall responsibilities include managing customer
expectations, identifying new business markets and recording daily customer transactions. Typically, if you
want to pursue this career, earn a bachelor's degree in business administration, accounting or finance. Most
employers hire individuals with excellent communication, analytical, planning and organizational skills to
relationship sales officer positions. A successful relationship sales officer has a keen eye for detail.

Managing Customer Expectations

A customer's choice of brand, product or service is guided by his expectations. A relationship sales officer
studies the market to identify the needs and expectations of customers. For example, if you work for a bank,
your customers do not expect to queue for long periods waiting to be served. As a relationship sales officer,
your duty is to help the bank implement strategies to ensure that customers are served quickly. A good
relationship sales officer is focused on keeping the company's customers happy and satisfied.

Conducting Consumer Education

Businesses often introduce new products and services into the consumer market. It is the job of relationship
sales officers to design and implement techniques for educating old and new customers on the benefits of
the new product or service. For instance, a relationship sales officer working in an insurance firm conducts
consumer education when the company launches a new service, such as a policy covering loss of
smartphones and tablet computers. The relationship sales officer also can conduct public seminars and
workshops about new products.

Identifying New Markets

For a business to achieve its financial goals, the relationship sales officer must work towards attracting new
customers. If you work for a supermarket, for instance, conducting market research to understand shopping
characteristics of prospective customers helps you identify potential markets. This information is crucial in
designing cost-effective marketing campaigns that reach potential customers and place the company as a
market leader in the industry.

Recording Transactions
A relationship sales officer keeps records involving customer transactions. Such records help the company
to prepare accurate tax returns and determine the correct amount of payable tax. With proper record keeping
of customer transactions, a relationships sales officer can calculate the rate at which customers purchase
specific products. This information can be used to assess the quality and quantity of products sold at a
given time.
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References
Photo Credits
• Digital Vision./Digital Vision/Getty Images

About the Author

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Customer Service Sales O cer Duties

By Alejandro Russell

Customer service sales officers are the interface between a company and its customers, so their most
important role is to establish and maintain strong relationships. Customers are the key asset for any
business and a source of competitive advantage for companies that can attract them to purchase their
goods and services and then retain their loyalty. The objective for customer service salespeople is to meet
the needs of customers and ensure that they feel valued and appreciated.

Provide Information
A customer may make a request for information either before or after buying a product or service. In the
event that the customer is still considering whether to buy a product or service, a customer service sales
officer may assist by offering more information on it. This could include technical specifications, whether
there any discounts and whether the product is in stock. Alternatively, the customer could have questions
about a product or service that he has purchased from the company. In both cases, the customer service
sales officer should be knowledgeable and provide information that is comprehensive enough to satisfy the
customer.

Sales Promotion
In addition to answering the customer’s questions, the customer service sales officer promotes the
company’s products or services. The officer’s duty is to reassure customers about the quality and worth of
the product or service that they are interested in. They will not only convince the customers to buy, but they
will also demonstrate the company’s engagement and commitment toward good shopping experiences. The
company could also instruct customer service sales officers to pitch additional products such as upgrades,
new products and related purchases to customers so as to enhance sales.

Handling Grievances
The proper handling of customer complaints is perhaps the greatest factor differentiating good customer
service sales officers. In the course of attending to customers, an officer could have to deal with difficult,
irate or rushed customers. These customers are often tense and in no mood to be further agitated. A
customer service sales officer must tackle customer’s concerns in a professional manner, taking time to
calm them down and to assure them of being heard. The officer must correctly determined the customer’s
problem and proceed to address it in an ethical manner. The way in which the customer service sales officer
handles the grievance directly affects the reputation of the company and influences whether the customer
will maintain the relationship.

Establish Relationships
Since the customer service sales officer is the first and most regular point of contact with the customer, he
has a duty to make a good impression. The officer ought to come off as professional, pleasant, helpful,
patient and, above all, knowledgeable about the product or service the company is offering. An officer who
demonstrates these qualities has the best chance of connecting with customers, who then feel valued and
appreciated when their concerns are addressed. Satisfied customers bring repeat business and spread the
word, so it is up to customer service sales officers to ensure that each customer is smiling at the end of
their interaction.

References
Photo Credits
• Comstock/Comstock/Getty Images

R E L ATED ARTI C L E S
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