TECHNICAL ENGLISH FOR

ENGINEERS

2AB
Prof. MBA Mauricio J. Barrios Rodríguez
 BUSINESS REVIEW GRAMMAR / WRITING CANVAS PRESENTATION

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 UNIT 2
MARKETING
E -COMMERCE
A TIME OF CRISIS AND CHANGE.

We have to REINVENT how we serve our

customers, clients and communities.

We have to RETHINK how and where we Mike Walsh

work.

And most importantly, we have to

REIMAGINE our role as leaders.

Now, more than ever, is a time for

TRANSFORMATION

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 What are the three main points that he talks about?

What is the best transaction that exists?

Why is important to create communities?

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 BUSINESS REVIEW GRAMMAR / WRITING CANVAS PRESENTATION

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 LA DIFERENCIA ENTRE EL COMERCIO ELECTRÓNICO Y
WHAT ARE THE DIFFERENCE BETWEEN E-
BUSINESS REVIEW EL NEGOCIO ELECTRÓNICO
COMMERCE A E BUSINESS?

E business primarily involves

E-commerce primarily the applications of digital
involves transaction that Technologies to business
CROSS firm boundaries. process within the firm

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

Information Asymmetry

Refers to any disparity in relevant market information among parties in a

transaction.

E-commerce technologies make it possible for merchants to know much more

about consumers and to be able to use this information more effectively than
was ever true in the past.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

Online merchants can use customers information to develop

new information asymmetries and segment the market into an
endless number of subgroups, and thus each one could
receive a different price.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW
UNIQUE FEATURES OF
E-COMMERCE TECHNOLOGY

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization and
customization
8. Social technology

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

UBIQUITY
MARKETSPACE
MARKETPLACE
Marketplace
Physical space Available just about extended beyond
you visit in everywhere, always traditional boundaries
order to and removed from a
transact temporal and
geographic location

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

GLOBAL REACH

E-commerce technology permits commercial

transactions to cross cultural, regional, and national
boundaries far more conveniently and cost-effectively
than is true in traditional commerce.

Reach

The total number of users or customers an e-

commerce business can obtain.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

UNIVERSAL STANDARDS

Standards that are shared by all nations around the world

It is possible for the first time in history to easily find many of the suppliers, prices,
and delivery terms of a specific product anywhere in the world, and to view
them in a coherent, comparative environment.

Although this is not necessarily realistic today for all or even most products, it is a
potential that will be exploited in the future.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

RICHNESS

Information richness refers to the complexity and content of a message.

EC. Have the potential for offering considerably more information richness than
traditional media such as printing presses, radio, and television because they are
interactive and can adjust the message to individual users.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

INTERACTIVITY

Technology that allows for two-way

communication between merchant and
consumer.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

INFORMATION DENSITY

The total amount and quality

of information available to all
market participants.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW

PERSONALIZATION AND CUSTOMIZATION

PERSONALIZATION CUSTOMIZATION

The targeting of Changing the delivered

marketing messages to product or service
specific individuals by based on a user’s
adjusting the message preferences or prior
to a person’s name, behavior
interests, and past
purchases.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

BUSINESS REVIEW FEATURES OF E-COMMERCE TECHNOLOGY

SOCIAL TECHNOLOGY

E-commerce technologies have the potential to invert standard

media model by giving users the power to create and distribute
content on a large scale, and permit users to program their own
content consumption. Creating a unique, many-to-many model
of mass communication.

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 FEATURES OF E-COMMERCE TECHNOLOGY
BUSINESS REVIEW
UNIQUE FEATURES OF
E-COMMERCE TECHNOLOGY

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization and
customization
8. Social technology

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 CANVAS
BUSINESS REVIEW GRAMMAR / WRITING
PRESENTATION

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

Prof. MBA Mauricio J. Barrios Rodríguez UCSM
 HOMEWORK

Until Wednesday midnight , you have to write an essay around 400 words. You have to
use at least 30 words of business vocabulary that we already have seen on this course.

In the next page listed all the word that you have used

Hasta el miercoles antes de media noche, tiene que escribir un ensayo de alrededor de 400 palabras
debe usar al menos 30 palabras de vocabulario comercial que ya hemos visto en este curso.
En la siguiente pagina deberá enumerar todas las palabras usadas

Prof. MBA Mauricio J. Barrios Rodríguez UCSM

 BUSINESS REVIEW GRAMMAR / WRITING CANVAS PRESENTATION

Prof. MBA Mauricio J. Barrios Rodríguez UCSM