Q4. In your opinion, how do the initiatives for thought leadership help the company?

How
can these initiatives be further leveraged? Also, assess the effectiveness and usefulness of the
social media campaign and deliberate on its potential for brand building and sales efforts.

Ans 4.

Being a thought leader means you are the first to come up with new ideas and you are
the one that people know could make the idea happen. It helps HCL to be perceived as the
company that could make impossible or amazing things happen. If HCL can keep being a
thought leader they will always be on the top and companies would ask to work with them
instead of the other way around.

Social media could not only serve as a platform for marketing but also for delivering
information and creating a brand image. As people start to spend more time on social media,
they will look for and gather information instead of simply using them to connect with
friends. Having well-designed social media accounts could improve awareness and brand
image and also lead the visitors back to the homepage where they can learn more about you,
gather more information and finally, improve the conversion rate.

Thought leadership is important for both B2C and B2B companies, especially for B2B This is
because of the complexity of the decision-making process in B2B environments and the large
number of people involved. Thought leadership content can help anyone involved in the
business decision-making process to gain alignment across their company regarding the
problems they are facing. It can help them to “name” the problem.

For marketers, Thought Leadership allows us to define the category of our solution. Branding
in today’s digital age is all about being associated with the questions” our buyers are asking.

The benefits of Thought leadership start with brand affinity. By communicating thought
leadership, you become part of the conversation, early in the buying journey. You allow your
audience to get to know you.

Thought Leadership can drive engagement with larger numbers of potential customers. It’s
easy to quantify the number of people searching on your product’s category terms than on
your product names. Speak to those folks in the early stages and you will see the contribution
of conversion to real revenue directly from your website skyrocket.
It could be further leveraged by conductive and sharing research that allows your company to
become a source of information and online content, it could be also increased by removing
the curtains between thought leaders and customers
Impact of Social media on business
1. Enhanced brand recognition and thought leadership - It’s simple math: The more
frequently you show up on social media, the greater your brand exposure and the
more recognizable (and credible) your company, personal brand, product, and
business become
2. Increased trust through leveraged credibility - Let’s say a major influencer in your
industry retweets you, links to a blog post you’ve written, or interviews you for an
article on their website. What does this say about your brand to their audience -- and
yours? Fundamentally it’s a thumbs-up that proclaims “We have enough trust in your
expertise to put our brand behind yours.” That’s leveraged credibility, and it helps
create the kind of trust necessary for brand success. A 2009 study from Mext
Consulting showed that if consumers trust a brand:
 1.83 percent will recommend it.
 2.82 percent will use its products and services frequently.
 3.78 percent will look to it first for the thing they want.
 4.50 percent will pay more for its products and services.

3. Greater percentage of referrals closed. A decade ago, if you were looking for a
consultant in change management to facilitate your annual off-site retreat, you’d call up a
few of your colleagues and ask for some recommendations.
4. More cash and customers. Finally, while social media is by no means a total solution
to increasing your sales, it can’t hurt. Research from social sales expert Jim Keenan
showed that in 2012, nearly 79 percent of salespeople who used social media in their
selling process had better results than their counterparts who weren’t using it.