Unit 2 - Step 3 - Identify technology value

Delivered by.

Wilson Gonzalo Florez

Luis Fernando Londoño Gaviria CC. 16279799

Emmanuel Agudelo Foronda. COD 1054922789

TECHNOLOGY VALUATION AND NEGOTIATION

Group 212032_35

Tutor: Juan Miguel Olave

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA (UNAD).

SCHOOL OF BASIC SCIENCE TECHNOLOGY AND ENGINEERING

INDUSTRIAL ENGINEERING

OCTOBER 27, 2020

 Contenido
Introduction....................................................................................................................................3
2. Objectives...................................................................................................................................4
Activities Assignment and Work Responsibilities Chart - one per group (Activity 3)...........4
Valuation methods infographics – one per student....................................................................6
Problem selection chart - one per group......................................................................................7
Hand draw problem trees – one per student...............................................................................8
Problem and Recommendations videos – one per student.........................................................9
Conclusions...................................................................................................................................10
Bibliographic references.............................................................................................................11
 Introduction

The assessment of technological type projects derived from research groups has particular

connotations that make it different from other business projects with individual origins and,

above all, that are not the product of years of research by groups of experts under the institutional

support of Universities that enable additional synergies or business organizations that fund major

research and development programs.

The assessment of technological type projects derived from research groups has particular

connotations that make it different from other business projects with individual origins and,

above all, that are not the product of years of research by groups of experts under the institutional

support of Universities that enable additional synergies or business organizations that fund major

research and development programs.

In the market analysis, it is about knowing and measuring the market to which the

technological innovation proposed by the organization is directed, in particular we must study

the volume of market turnover and its segmentation, the products and their market shares, the

growth in Market sales, the main companies with products, the structure of the market and how

the different actors act among them, the marketing channels and the commercial margins.

Ultimately it is about having a good knowledge of the environment in which we want to

introduce a new technological innovation, this knowledge is considered as one of the key factors

that constitute the "heart" of a company and therefore must be well dominated by organization.
 2. Objectives

OVERALL OBJECTIVE

understand the difficulties and problems that the Colombian industry has at the level of
technological development and how this affects the society and growth of the country.

SPECIFIC OBJECTIVES

 Carry out a bibliographic review on innovation, research and development in Colombia

and its difficulties.

 Understand the importance of knowledge in the economic development of a country as

tool for the improvement of commercial strategies.

 Understand the importance of the role of the educational system in the development of
strategies research and development applicable to the company and new ventures.

 Make a diagram showing the problems faced by Colombian companies and recommend
possible solutions to this problem.
 Activities Assignment and Work Responsibilities Chart - one per group (Activity 3)

Activities Assignment and Work Responsibilities

Número de grupo: 212032_35

Nombre de la unidad:   
Unidad 2 - Paso 3 - Identificar el valor de la
tecnología

Tema seleccionado Nombre del estudiante

Método de enfoque de ingresos Estudiante 1. Wilson Florez

Método de enfoque de costos Estudiante 2. Carlos Arturo Rodríguez

Método de enfoque de mercado Estudiante 3. Luis Fernando Londoño Gaviria

Método de opciones reales Estudiante 4. Juan Camilo Ramírez López

Otros criterios: regalías Estudiante 5. Emmanuel Agudelo

Alumno elegido para presentar el documento Nombre del estudiante

final al Entorno de Evaluación:

 
Valuation methods infographics – one per student
Valuation methods infographics – one per student
Name: Luis Fernando Londoño

Group: 212032_35

Date: Oct 2020

Theme: trade secrets

It is based on the Substitution Principle that

states that the maximum value of a

ownership tandas to be limited by the

acquisition cost of another property

equally desirable. The feasibility of

Using this Approach depends on the

provision of sales information

comparable to the good that is valued.

It is a simple matrix with four quadrants,

each of which proposes a different strategy

for a unit of deal. Every quadrant comes

represented by a figure or icon.

STAR. Great growth and Great

market share.

QUESTION MARK. Great growth

and Low market share.

COW. Low growth and high participation

market. DOG. No growth and

participationmarket is low
Run a project that gives results
Requires a series of steps

fundamental to achieve the objectives

proposed. There are two approaches

that are used when working on

specific projects: the systematic and the

systemic.

In the future, the focus of innovations

will befocus on business models, more

than in technology. We have to

begin to pose - also for the

existing companies - if our model

business and strategy still have

competitive validity.

In marketing and sales plans, the market is

usually divided into segments. Each

segment is defined based on the different

classifying criteria, with the purpose of

grouping specific information, which

allows to focus and direct a strategy to

that part of the market

STUDENT EMMANUEL AGUDELO FORONDA
Problem selection chart - one per group

Problem selection box

Número de grupo: 212032_35

Nombre de la unidad: Unidad 2 - Paso 3 - Identificar el valor de la tecnología

Dificultades en la valoración de tecnologías para su Votos

transferencia

Poco conocimiento de los métodos de valoración por  

parte de los gestores tecnológicos a cargo de la
XXXX
proceso

Falta de información sobre el mercado y canales de  

comercialización

Falta de información sobre costos de producción  

Desconocimiento de licencias, patentes o acuerdos de  

transferencia de tecnología similar

falta de comunicación entre los desarrolladores y los  

gerentes de tecnología a cargo de la

proceso

Dificultad seleccionada por el grupo: Poco conocimiento de los métodos

de valoración por parte de los
gestores tecnológicos a cargo de la

proceso
 Hand draw problem trees – one per student

Wilson Florez

Recommendations

• Follow up on the developments of new technologies.

• Assessment of the efficacy, safety and cost benefit of new technologies.

• Evaluation of short and long term costs and benefits.

• Evaluation of the properties of existing technologies and their uses. Compared to expired

technologies.

• Continuously facilitate interaction between needs, supply and capabilities.

• Work team experience.

 Hand draw problem trees – one per student

Luis Fernando Londoño Gaviria

Recommendations

It is about knowing and measuring the market to which the technological innovation proposed by

the organization is directed, in particular we will have to study the turnover of the market and its

segmentation, the products and their market shares, the growth in market sales, the main

companies with products, the market structure and how the different actors act among them, the

marketing channels and the commercial margins.

Main elements that make up a technological market analysis:

§ Market size by product sales volume

 § Annual growth or decrease in sales

 § Commercial margin of the products and profits of the companies

 § Structure of production and marketing costs

 § Distribution channels

 § Market trends and future new associated products

 § Consumption trends and consumer demands

 § Current legislation in relation to the production and commercialization of products

Problems that exist in Colombia regarding the technological value.

STUDENT EMMANUEL AGUDELO FORONDA

 Recommendations

 The influx of business investment, both domestic and foreign, should be sought, as this

tends to be a technological propagator and, in turn, drives the country's economic growth.

 Colombia needs more assertive mechanisms that encourage innovation and foreign

investment for research and development, as well as the installation of technology-based

companies

 An integral industrial policy must be formulated that, based on knowledge, generates

truly competitive conditions in the different productive chains of the country.

 Research and development have the characteristics of a public good that the Government

must assume in some proportion to induce a greater accumulation of human capital and

technology that counteract the underinvestment of the private sector.

Problem and Recommendations videos – one per student

Link Video: Wilson Florez

https://www.youtube.com/watch?v=VLrq6H8GUEo&feature=youtu.be&hd=1

Link Video: Luis Fernando Londoño Gaviria

https://youtu.be/Nld7hNlW1oY

Problem and Recommendations videos – one per student

Link Video Emmanuel Agudelo Foronda.

https://youtu.be/L6Oia8L9wZ8
 Conclusions

It was determined that the main difficulties for the development of innovation in small and large

companies in the countries studied are: the lack of government policies to support education at

all levels, this includes the need to improve the quality of education and the emphasis on

entrepreneurship, research and development of innovative projects, support to small

entrepreneurs in access to financing resources and tax benefits that boost productivity and

generation of jobs, generation of a new environment for collaboration between entrepreneurs,

that allows to strengthen businesses both economically and in knowledge by share experiences

that allow you to broaden your vision.

The efforts of government entities in terms of public policies are still insufficient and requires

support policies for new entrepreneurs and entrepreneurs especially in financial resources, which

is the most frequent obstacle to innovation.

 Bibliographic references

Organización Mundial de la Propiedad Intelectual (OMPI) y Centro de Comercio Internacional (ITC),

(2010). Intercambio de valor: negociación de licencias de tecnología, manual de capacitación (págs. 32-
41). Recuperado de: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, JA (2005). Activos intangibles: valoración y beneficio económico. Modelo de opciones (págs. 84-
87). Hoboken, Nueva Jersey: Wiley. Obtenido de https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid= pp_84

Medellín Cabrera, Enrique Alberto y Arellano Arellano, Alejandro. (2019). Valoración de tecnología en las
universidades: Dificultades y propuestas. Contaduría y administración, 64 (spe1). Obtenido de:
http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Métodos de valoración. [Vídeo]. Recuperado de:

http://hdl.handle.net/10596/12322