TECHNOLOGY VALUATION AND NEGOTIATION

JESSICA AMPARO GUARIN

STUDENT

INGRID TATIANA GOMEZ

TUTOR

GROUP_88

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

INGENIERÍA INDUSTRIAL

SANTA MARTA

NOVIEMBRE 2020
INTRODUCTION
 OBJETIVOS

 Analyze and recognize the methods of approaching current markets.

OBJETIVO ESPECIFICO

 determine and analyze how companies can create value from their innovations.

 Design a report and a problem tree where the selected problem is identified.
 ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE

PER GROUP (ACTIVITY 3)

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

GROUP NUMBER: JESSICA GUARÍN
UNIT NAME: 88
SELECTED TOPIC
INCOME APPROACH METHOD
COST APPROACH METHOD
MARKET APPROACH METHOD JESSICA GUARIN
REAL OPTIONS METHOD
OTHER CRITERIA - ROYALTIES
STUDENT CHOSEN TO SUBMIT JESSICA GUARIN

THE FINAL DOCUMENT TO THE

EVALUATION ENVIRONMENT

VALUATION METHODS INFOGRAPHICS – ONE PER STUDENT (ACTIVITY 4)

PROBLEM SELECTION CHART - ONE PER GROUP (ACTIVITY 6)
 PROBLEM SELECTION CHART

GROUP NUMBER: 88
UNIT NAME: JESSICA GUARIN
DIFFICULTIES IN VALUING VOTES
TECHNOLOGIES FOR
TRANSFER
LITTLE KNOWLEDGE OF
VALUATION METHODS BY
TECHNOLOGY MANAGERS IN
CHARGE OF THE PROCESS
LACK OF INFORMATION ON JESSICA GUARIN
THE MARKET AND
COMMERCIALIZATION
CHANNELS
LACK OF INFORMATION ON
PRODUCTION COSTS
IGNORANCE OF LICENSES,
PATENTS OR SIMILAR
TECHNOLOGY TRANSFER
AGREEMENTS
LACK OF COMMUNICATION
BETWEEN DEVELOPERS AND
TECHNOLOGY MANAGERS IN
CHARGE OF THE PROCESS
STUDENT CHOSEN TO SUBMIT
THE FINAL DOCUMENT TO THE
EVALUATION ENVIRONMENT
DIFFICULTY SELECTED BY THE JESSICA GUARIN
GROUP:

Hand draw a billboard using the resources you have (cardstock, paper, acrylic board) as

a visual aid for a presentation of the problem selected previously, faced by Colombian

companies to value its technology innovations, including

HAND DRAW PROBLEM TREES – ONE PER STUDENT (ACTIVITY 7)
PROBLEM AND RECOMMENDATIONS VIDEOS – ONE PER STUDENT

(ACTIVITY 9)

https://www.youtube.com/watch?v=4IbpBMbBuOA&feature=youtu.be
 CONCLUSIONS

The way companies today carry out different innovation processes and the way to create

value is important because it determines the determining factors of the company and the

way they analyze national and international markets to prevent future risks or problems

that may arise. present in the development of its logistics and commercial operations.
 REFERENCES

Organización Mundial de la Propiedad Intelectual (OMPI) y Centro de Comercio

Internacional (ITC), (2010). Intercambio de valor: negociación de licencias de

tecnología, manual de capacitación (págs. 32-41). Recuperado

de: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, JA (2005). Activos intangibles: valoración y beneficio económico. Modelo

de opciones (págs. 84-87). Hoboken, Nueva Jersey: Wiley. Obtenido

de https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid= pp_84

  

Medellín Cabrera, Enrique Alberto y Arellano Arellano,

Alejandro. (2019). Valoración de la tecnología en las universidades: Dificultades

y propuestas.  Contaduría y administración, 64 (spe1). Obtenido

de: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

Objeto de información virtual

Triana Ortiz, K. (15,06,2017). Métodos de valoración.  [Vídeo]. Recuperado

de:  http://hdl.handle.net/10596/12322