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VNT STEP 3 Group 34 - Valoración tecnológica

administracion (Universidad Nacional Abierta y a Distancia)

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STEP 3 IDENTIFY TECHNOLOGY VALUE.

VALUATION AND NEGOTIATION OF TECHNOLOGY.

YANIN CRISTINA QUINTERO RODRÍGUEZ.

CC. 1.007.406.550

CARLOS ORLANDO MACIAS PARADA

CC: 1.098.691.720

RICHARD ALEJANDRO MADURO

JOSE LUIS CARDOZO

JOHAN CAMILO FORERO RINCON

TUTOR: JENNIFER TOVAR.

GROUP: 212032_34.

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA, UNAD.

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGINEERING, ECBTI.

INDUSTRIAL ENGINEERING

2021.

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TABLE OF CONTENTS.

INTRODUCTION......................................................................................................................... 3

OBJECTIVES. ............................................................................ ¡Error! Marcador no definido.

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE PER

GROUP .......................................................................................................................................... 5

Valuation methods infographics – one per student (Activity 4) ............................................... 5

Problem selection chart - one per group (Activity 6)............................................................... 11

Conceptual maps. ........................................................................................................................ 12

Presentation links. ....................................................................................................................... 15

Conclusions .................................................................................................................................. 16

References .................................................................................... ¡Error! Marcador no definido.

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INTRODUCTION.

For this step, the different methods will be known, for the analysis of the technological
evaluation applied in an organization considering the different aspects to be evaluated as the
market, costs, technology, and income generated in a company.

We are in a generation of new developments based on scientific and technological

knowledge, which translates into the introduction to the market of new services, new products,
new processes, new sources of supply, among others, in increasingly reduced time intervals, and
The effects of which can be observed in the formation of an attractive offer for the productive
sector that seeks in these developments a factor to achieve or maintain acceptable profitability
levels within their respective industries.

Based on the bibliography of unit 2, an infographic will be made to present the information
to interpret the method selected by each student, which are the income approach method, cost
approach method, market approach method, real options method calculated with decision trees,
real options method calculated with the Black-Sholes model. In step two we will study the
difficulties in valuing technologies, considering one of them the students will define the causes
and consequences of this problem when valuing a technology in companies and universities.

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OBJECTIVES

Overall Objective
Recognize the difficulties and problems that the Colombian industry has at the level of
technological development and how this affects society and the growth of the country.

Specific Objectives
✓ Carry out a bibliographic review on innovation, research and development in Colombia
and its difficulties.
✓ Learn about the importance of knowledge in the economic development of a country as a
tool for improving business strategies.
✓ Design a creative infographic in which the definition of each selected method, processes
and application of the method to calculate the value of technology is reflected.
✓ Prepare a diagram that shows the problems faced by Colombian companies and
recommend possible solutions to this problem.

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ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE PER

GROUP

Activities Assignment and Work Responsibilitie.

Group Number:
Unit name:
Selected topic Student name
Income approach method Carlos Orlando Macias Parada
Cost approach method Richard Maduro.
Market approach method Yanin Cristina Quintero.
Real options method calculated with José Luis Cardozo Velásquez
Decision trees
Real options method calculated with Black- Johan Camilo Forero
Sholes model
Student chosen to submit the final document Carlos Orlando Macias Parada
to the Evaluation Environment:

VALUATION METHODS INFOGRAPHICS – ONE PER STUDENT

Infographic by Yanin Cristina Quintero Rodríguez,

access link: https://view.genial.ly/605be899a018150cef67f1cb/interactive-content-enfoque-del-

mercado

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Infographic by Richard Alejandro Maduro.

access link:

https://www.easel.ly/create?id=https://s3.amazonaws.com/easel.ly/all_easels/5166439/fghghghg
&key=pri

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Infographic by: Carlos Orlando Macias.

access link: https://my.visme.co/view/vdk0v6dp-step-3-identify-technology-value

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Infographic by: Jose Luis Cardozo

access link: https://lucid.app/lucidchart/invitations/accept/76d41be5-3c6c-479d-9592-

6bd60def018e?viewport_loc=-60%2C473%2C2004%2C937%2C0_0

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Infographic 5: Joan Camilo Forero

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PROBLEM SELECTION CHART - ONE PER GROUP

Problem selection chart

Group Number:212032_34
Unit name:
Difficulties in valuing technologies for Votes
transfer
Little knowledge of valuation methods by
technology managers in charge of the X
process
Lack of information on the market and
commercialization channels
Lack of information on production costs
Ignorance of licenses, patents or similar
technology transfer agreements
Ignorance of licenses, patents, or similar
technology transfer agreements
Difficulty selected by the group: 5

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CONCEPTUAL MAPS.
By: Yanin Cristina Quintero Rodríguez.

By: Carlos Orlando Macias Parada

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BY: Richard Alejandro Maduro.

BY: José Luis Cardozo

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By: Johan Camilo Forero

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PRESENTATION LINKS.

By: Yanin Cristina Quintero Rodríguez.

https://youtu.be/-PeBuNPWAP8

By: Richard Alejandro Maduro.

https://youtu.be/vKj2YxP0IQg

By: Carlos Orlando Macias.

https://www.youtube.com/watch?v=ESh5TycVzr4

By: José Luis Cardozo

https://youtu.be/JJCksgIbCrc

By: Johan Camilo Forero

https://youtu.be/Ih-v7QeAz9Y

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CONCLUSIONS

The identification of the difficulties when valuing technology, in the article Medellín Cabrera,
Enrique Alberto, & Arellano Arellano, Alejandro, should be considered. (2019). The valuation of
technology in universities: Difficulties and proposals, the problems exposed are more of substance
than of form, work should be done to coordinate the support of technology transfer offices and
coordinate the structure that involves and guarantees the support of the government as a common
benefit from the ministries concerned for these objectives.

It was determined that the main difficulties for the development of innovation in small and large
companies in the countries studied are: the lack of government policies to support education at all
levels, this includes the need to improve the quality of education and the emphasis on
entrepreneurship, research and development of innovative projects, support to small entrepreneurs
in access to financing resources and tax benefits that boost productivity and generation of jobs,
generation of a new environment for collaboration between entrepreneurs, that allows to strengthen
businesses both economically and in knowledge by share experiences that allow you to broaden
your vision. The efforts of government entities in terms of public policies are still insufficient and
requires support policies for new entrepreneurs and entrepreneurs especially in financial resources,
which is the most frequent obstacle to innovation.

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REFERENCES

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),
(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp 32-
41). Recovered from:
https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model (pp 84-
87). Hoboken, N.J.: Wiley. Retrieved from
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=tr
ue&db=nlebk&AN=130922&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_84

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology
valuation at universities: Difficulties and proposals. Contaduría y administración, 64(spe1).
Retrieved from:
http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322

Raúl A. Bracamontes. (2015). Income method. Recovered from:

https://fecoval.org/wp-content/uploads/2016/09/trecemorelos.pdf

Andres, G, Alvarado. Universidad de los Andes, How to identify and calculate the income of your
company. Recovered from:
https://es.coursera.org/lecture/financiar-mi-empresa/video-como-identificar-y-calcular-los-
ingresos-de-tu-empresafQsjn

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Julio, Martinez. (2011). The value of a company and the value creation in that company. Recovered
from:
file:///C:/Users/CPR-20340/Downloads/Dialnet-
ElValorDeUnaEmpresaYLaCreacionDeValorEnEsaEmpresa-3816159.pdf

Universia Bussines Review. (2009). Business model innovation, Recovered from:

file:///C:/Users/CPR-20340/Downloads/Dialnet-InnovacionDelModeloDeNegocio-3090402.pdf

Valuation approaches. (2005). Recovered from

http://www.pgrweb.go.cr/DOCS/NORMAS/1/VIGENTE/A/2000-2009/2005-
2009/2005/D6A3/8FF86.HTML#:~:text=3.2%20Enfoque%20de%20Costo.&text=Por%20lo%20
tanto%20este
%20enfoque,conservaci%C3%B3n%20en%20que%20se%20encuentra.

Magazine EAN. (2011). production costs and processes. Recovered from:

http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120-81602011000100014

Innovation to create value in the company. (2017). Recovered

from:https://clickbalance.com/blog/emprendimiento-e-innovacion/innovacion-para-crear-valor-
en-laempresa

Laura, A. (2018). Advantages and disadvantages of the inventory system. Recovered from
https://www.cuidatudinero.com/13182265/ventajas-y-desventajas-del-sistema-de-inventario-
justo-a-tiempo

The most frequent errors in a cost system. Recovered from:

https://www.improven.com/blog/resultoria-los-errores-mas-frecuentes-en-un-sistema-de-costes/

Costs and their importance in business decision making Costs and their importance in business
decision making. (2020). Recovered from:
https://actualicese.com/los-costos-y-la-importancia-en-la-toma-de-decisiones-empresariales/

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Economipedia . (2021) . Production cost. Recovered from:

https://economipedia.com/definiciones/costo-de-produccion.html

Economy 2021. Recovered from:

https://miracomosehace.com/causas-razones-aumentan-costos-materia-prima-produccion/

Esteban, p. (2005). The technology assessment, a strategic and stock-based process. Recovered
from:
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12372005000100006#:~:text=La%20evaluaci%C3%B3n%20cualitativa%20de%20una,dicha%2
0tecnolog%C3%ADa%20en%20la%20empresa.

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