VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 2 COMPREHEND INTELLECTUAL PROPERTY

PRESENTED BY

Juan Carlos López

Emerson Enrique Pacheco

Juan Camilo Mendoza

PRESENTED TO

Verónica Isabelle Deibe

GROUP: 212032_62

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

OCTOBER 2020

COLOMBIA
 TABLA DE CONTENIDO

Contenido

TABLA DE CONTENIDO ........................................................................................................................ 2

INTRODUCTION ................................................................................................................................... 3
OBJECTIVES.......................................................................................................................................... 4
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE PER GROUP ......................... 5
IP CONCEPTS INFOGRAPHICS .............................................................................................................. 6
PROBLEM SELECTION CHART .............................................................................................................. 8
HAND DRAW PROBLEM TREES ............................................................................................................ 9
PROBLEM AND RECOMMENDATIONS VIDEOS.................................................................................. 12
CONCLUSIONS ................................................................................................................................... 13
REFERENCES ...................................................................................................................................... 14
 INTRODUCTION

The present work compiles the analysis made by the students, through the treemethod, the

digital transformation in small and medium enterprises inColombia, concluding with a

group definition of the problematic.

 OBJECTIVES

• Identify thecausesthat generate little digital transformation of small andmedium

enterprises in Colombia.

• Identify theeffectsgenerated by the little digital transformation of smalland medium

enterprises in Colombia.

• Describe the problem of digital transformation in small and medium-sized

Colombian companies
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE

PER GROUP
 IP CONCEPTS INFOGRAPHICS

Emerson Pacheco
Juan Camilo Mendoza

Juan Carlos López

PROBLEM SELECTION CHART
 HAND DRAW PROBLEM TREES

Emerson Pacheco
Juan Carlos López
Juan Camilo Mendoza
 PROBLEM AND RECOMMENDATIONS VIDEOS

Estudiante Link del video

Juan Carlos Lopez https://youtu.be/2JinZc4-FCA

Emerson Pacheco https://youtu.be/_Y8oiFZ-jxg

 CONCLUSIONS

It is important for the growth of a company to have a program for accounting and financial

management of the business, the important thing is to identify and categorize in what level

is the company and what is expected of the program to make the full benefit according to

the price because this depends on the package of tools that the business needs. The digital

transformation is an actual need to be efficient to be competitive in the market, achieving

profits and low costs

 REFERENCES

• Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The

Power of Intangible Assets. Chapter 1. The Intangible Landscape - Understanding

Core Concepts (pp 1-58). Los Angeles: Sage Publications Pvt. Ltd. Retrieved

from: https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/lo

gin.aspx?direct=true&db=nlebk&AN=821413&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_1

• DANE (2019). Technical Bulletin Survey of Technological Development and

Innovation - Manufacturing Industry 2017-2018. Retrieved

from: https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_m

anufacturera_2017_2018.pd