STEP 3 IDENTIFY TECHNOLOGY VALUE

FOR
JUAN GUILLERMO JARAMILLO
LICETH FERNANDA AGUIRRE
RICARDO OSORIO LÓPEZ
DIANA MARCELA PALACIO
JUAN LEONARDO GARCIA USCATEGUI

TUTOR:
JUAN CARLOS AMEZQUITA

VALUATION AND NEGOTIATION OF TECHNOLOGY

GRUP: 212032_39

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

OCTOBER 2021
 TABLE OF CONTENTS

Introduction..........................................................................................................................3

Objectives.............................................................................................................................5

Activities Assignment and Work Responsibilities Chart - one per group (Activity 3).......6

IP concepts infographics – one per student (Activity 4)......................................................7

juan guillermo jaramillo...................................................................................................7

Liceth Fernanda Aguirre..................................................................................................8

Ricardo Osorio lopez........................................................................................................9

diana marcela palacio.....................................................................................................10

Problem selection chart - one per group (Activity 6).........................................................11

Hand draw synoptic table – one per student (Activity 7)...................................................12

juan guillermo jaramillo.................................................................................................12

Liceth Fernanda Aguirre................................................................................................12

Ricardo Osorio lopez......................................................................................................13

diana marcela palacio.....................................................................................................14

Problem and Recommendations videos – one per student (Activity 9).............................15

juan guillermo jaramillo.................................................................................................15

Liceth Fernanda Aguirre................................................................................................15

Ricardo Osorio lopez......................................................................................................15

Diana Marcela Palacio...................................................................................................15

Conclusions........................................................................................................................16

Referencias.........................................................................................................................17
 INTRODUCTION

In every company there are turning points that fall on managers, who make momentous
decisions to improve business growth. Thanks to various recent developments, analyzes
and tools, decision-making processes can be directed to reduce the uncertainty of the
execution of a project.
An investment in general terms, is the use of resources in the productive or capital sector
with the objective of achieving benefits or profits and its importance lies in achieving
financial freedom. To make an investment you must have financial resources (money).
Investments increase through interest, dividends, shares, appreciation of assets (increase
in value) when you have savings, the portion and duration of said savings must be
visualized, before making the decision to invest and define where use those resources.

OBJECTIVES

 Analyze valuation methods identifying the worth from technology innovation.

 Identify technology value obstacles in order to seek effective solutions.

  Practice another language (English) in order to strengthen the knowledge of the
course.

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE

PER GROUP (ACTIVITY 3)

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

Group Number: 212032_39
Unit Name: Step 3 Identify technology value
Selection Topic Student Name
 Income approach method Ricardo Osorio
 Juan Guillermo Jaramillo
Cost approach method
Rendon
Market approach method Liceth Fernanda Aguirre
Diana Marcela Palacio
Real options method calculated with Decision trees
Barreneche
Real options method calculated with Black-Sholes Juan Leonardo Garcia
model Uscategui
Student chosen to submit the final document to the Diana Marcela Palacio
evaluation environment: Barreneche
VALUATION METHODS INFOGRAPHICS – ONE PER STUDENT (ACTIVITY
4)

JUAN GUILLERMO JARAMILLO

LICETH FERNANDA AGUIRRE
RICARDO OSORIO LOPEZ
DIANA MARCELA PALACIO

JUAN LEONARDO GARCIA USCATEGUI

PROBLEM SELECTION CHART - ONE PER GROUP (ACTIVITY 6)
 Problem selection chart
Group Number: 212032-39
Unit name: Step 3 identify technology value
Difficulties in valuing technologies for Votes
transfer
Little knowledge of valuation methods
by technology managers in charge of
the process
Lack of information on the market and
commercialization channels
Lack of information on production
costs
Ignorance of licenses, patents or
similar technology transfer
agreements
lack of communication between
developers and technology managers XXXXX
in charge of the process
Difficulty selected by the group: lack of communication between
developers and technology managers
in charge of the process
HAND DRAW CONCEPT MAP PICTURES – ONE PER STUDENT (ACTIVITY
7)

JUAN GUILLERMO JARAMILLO

LICETH FERNANDA AGUIRRE

RICARDO OSORIO LOPEZ
DIANA MARCELA PALACIO

JUAN LEONARDO GARCIA USCATEGUI

 VIDEOS EVIDENCING THE POWER POINT PRESENTATION – ONE PER
STUDENT (ACTIVITY 9)

JUAN GUILLERMO JARAMILLO

Link : https://studio.youtube.com/video/9TNtM0acsYY

LICETH FERNANDA AGUIRRE

Link: http://youtu.be/JHcWBIk8ojo?hd=1

RICARDO OSORIO LOPEZ

Link: https://youtu.be/SeP0nT6_svQ

DIANA MARCELA PALACIO

Link: HTTPS://YOUTU.BE/QVQSBDS1S5K

JUAN LEONARDO GARCIA USCATEGUI

Link: https://youtu.be/o_1UhKppENc
 CONCLUSIONS

• When there is good communication in the company, all employees work towards a
common goal and this is reflected in their relationship with customers, thus creating a
"corporate culture".
• When there is good communication in the company, all employees work towards
a common goal and this is reflected in their relationship with customers, thus creating a
"corporate culture".
• Good internal communication between employees is key for the proper
functioning of the teams, the effectiveness of the efforts of each department and, finally,
for everyone to go towards the same goal.
• They are the managers of teams or departments, as well as the directors, who give
instructions and transmit the objectives of the company, from their place in the
hierarchical pyramid all the way down. Downward communication can be made effective
through meetings, company communications to workers (for example by email or through
another platform), circulars, the employee manual, etc.
• Greater commitment from both parties, where all the information about the current
technology is shared. Accurate, timely and complete information on objectives to be
achieved and expected costs
 REFERENCIAS

 World Intellectual Property Organization (WIPO) & International Trade Centre

(ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A Training
Manual (pp 32-41). Recovered
from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

 Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit.

Options Model (pp 84-87). Hoboken, N.J.: Wiley. Retrieved
from https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_84

  

 Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro.

(2019). Technology valuation at universities: Difficulties and proposals. Contaduría y
administración, 64(spe1). Retrieved
from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

 Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered

from: http://hdl.handle.net/10596/12322