Valuation and Negotiation of Technology

Step 2 Comprehend intellectual property

Presented by

Juan Carlos Lopez

Emerson Enrique Pacheco

Juan Camilo Mendoza

Presented To

Verónica Isabelle Deibe

Group: 212032_62

Universidad Nacional Abierta y A Distancia

October 2020

Colombia
 Tabla de contenido

Contenido
Objectives........................................................................................................................... 4
Activities Assignment and Work Responsibilities Chart - one per group..............................5
IP concepts infographics.....................................................................................................5
Problem selection chart.......................................................................................................8
Hand draw problem trees....................................................................................................8
Problem and Recommendations videos............................................................................11
Conclusions....................................................................................................................... 12
References........................................................................................................................ 13
 INTRODUCTION

The present work compiles the analysis made by the students, through the

treemethod, the digital transformation in small and medium enterprises inColombia,

concluding with a group definition of the problematic.

 OBJECTIVES

 Identify thecausesthat generate little digital transformation of small

andmedium enterprises in Colombia.

 Identify theeffectsgenerated by the little digital transformation of smalland

medium enterprises in Colombia.

 Describe the problem of digital transformation in small and medium- sized

Colombian companies
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE

PER GROUP
 IP CONCEPTS INFOGRAPHICS

Emerson Pacheco

Juan Camilo Mendoza

Juan Carlos Lopez

PROBLEM SELECTION CHART

HAND DRAW PROBLEM TREES
Emerson Pacheco

Juan Carlos Lopez

Juan Camilo Mendoza
 PROBLEM AND RECOMMENDATIONS VIDEOS

Estudiante Link del video

Juan Carlos Lopez https://youtu.be/2JinZc4-FCA
Emerson Pacheco https://youtu.be/_Y8oiFZ-jxg

CONCLUSIONS
 REFERENCES

 Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business:

The Power of Intangible Assets. Chapter 1. The Intangible Landscape - 

Understanding Core Concepts (pp 1-58). Los Angeles: Sage Publications

 Pvt. Ltd. Retrieved from: https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=821413&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_1 

 DANE (2019). Technical Bulletin Survey of Technological Development and

Innovation - Manufacturing Industry 2017-2018. Retrieved

from: https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_E

DIT_manufacturera_2017_2018.pd