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Valoración y Negociación de Tecnología

Unit 1,2,3: Recognition step - Recognize technologic innovation as a key

source for successful business

Group:

212032_43

Presented by:

Laura Karina Quintero Struss. Cod: 1.093.756.282

Gaby Alexandra González. Cod: 1.091.182.797

Mileydis Cecilia Echeverria. Cod:

John Jairo Camacho Cod: 1.093.750.046

Presented to:

Ingrid Tatiana Gomez

(Tutor)

Universidad Nacional Abierta y a Distancia UNAD

March, 2020
Cúcuta, Norte de Santander
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INTRODUCTION
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OBJETIVES.

OVERALL OBJECTIVE

 The student analyzes the importance of the protection of intellectual property

rights, as a differentiating factor to stand out in competitive markets.


SPECIFIC OBJECTIVES

 Genially Video Presentation.

 Map out and analyze conceptual forms of intellectual property.
 Develop Research Problem Description Diagram one per group
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TABLE OF CONTENTS

Cover page………………………………………………………………………………1

Introduction………………………………………………………………………………2

Objetives………………………………………………………………………………….3

Genially Video Presentation for each student…………………………………….....5

Screenshot of the Google Form submission for each student…………………….6

Concept map for each student………………………………………………………...9

Research Problem Description Diagram one per group……………………….…..13

References………………………………………………………………………………14
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1. GENIALLY VIDEO PRESENTATION FOR EACH STUDENT.

 Student: Laura Quintero Struss

https://view.genial.ly/5e5eb902a399cc62690f454e/video-presentation-valoracion-y-
tecnologia

 Student: Gaby Alexandra Gonzalez

https://view.genial.ly/5e66fe6a121c1b196504fe2e/video-presentation-marks

 Student: Mileydis Cecilia Echeverria

https://view.genial.ly/5e683b7f954ae70a46ce1138/video-presentation-mnjir

 Student: John Jairo Camacho Jaimes

https://view.genial.ly/5e69b900c8e441261856563c/video-presentation-secret-
know-how
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2. SCREENSHOT OF THE GOOGLE FORM SUBMISSION FOR EACH STUDENT

Student: Laura Quintero Struss

Student: Gaby Alexandra Gonzalez

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Student: John Jairo Camacho.

Student: Mileydis Cecilia Echeverria

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3. CONCEPT MAP PROBLEM OF DIGITAL TRANSFORMATION IN COLOMBIAN COMPANIES

Student: Gaby Alexandra Gonzalez

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Student: John Jairo Camacho

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Student: Laura Quintero Struss.

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Student: Mileydis Cecilia Echeverria

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4. RESEARCH PROBLEM DESCRIPTION DIAGRAM ONE PER GROUP

How to promote digital transformation in

Colombian enterprises?
212032_Group_43

Problem description

One of the ways to promote digital transformation in Colombia is for

each of the employers to take advantage of these technologies,
seeing the importance it has for their business. Additional must
have the capacity to lead, with this a radical change in performance
and business model would be achieved. This also allows to optimize
production processes and make them more competitive to find
more markets and to better serve customers.

References

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 38-40)
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REFERENCES

 Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business :

The Power of Intangible Assets. (pp 5-7). Los Angeles: Sage Publications
Pvt. Ltd. Retrieved from: http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_7
 Delong, J. V., & Palmer, T. G. (2018). Proposition: Intellectual Property Must
Be Protected. (pp 44-46) The reason, 
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=f5h&AN=131307271&lang=es&site=eds-live&scope=site
 Mc Manus, J. P. (2012). Intellectual Property : From Creation to
Commercialisation: A Practical Guide for Innovators & Researchers. 3.
Forms of Intellectual Property. Oak Tree Press. Retrieved
from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-