VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 3 IDENTIFY TECHNOLOGY VALUE

JONHATAN ELIZALDE QUINTERO

CODE: 1069731473

JUAN CAMILO OSPINA

CODE: 1070599356

WILBER ALBERTO RAMIREZ TORRES

CODE: XXX XXX XXX

JENNY PAOLA CONDE

CODE: 10173163935

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

INDUSTRIAL ENGINEERING

CUNDINAMARCA

2022

1
 TABLE OF CONTENTS

Tabla de contenido
INTRODUCTION...........................................................................................................................3
OBJECTIVES............................................................................................................................4
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES.....................................5
Table 1 Activities assignment and work responsibilities chart.................................................5
INFOGRAPHICS.......................................................................................................................6
Illustration 1 Screenshot infographic Juan Camilo Ospina......................................................6
Illustration 2 Screenshot infographic Jenny Paola Conde.......................................................8
Illustration 3 Screenshot infographic Wilber Alberto Ramírez Torres.....................................9
Illustration 4 Screenshot infographic Jonhatan Elizalde Quintero........................................10
PROBLEM SELECTION CHART........................................................................................10
Table 2: Problem selection chart...........................................................................................10
BRAINSTORM........................................................................................................................11
Illustration 5 Screenshot of brainstorm Jenny Paola Conde..................................................12
Illustration 6 Screenshot of brainstorm Jonhatan Elizalde Quintero.....................................12
Illustration 7 Screenshot of brainstorm Juan camilo ospina fonseca.....................................13
VIDEOS EVIDENCING THE POWERPOINT PRESENTATION....................................14
CONCLUSIONS......................................................................................................................15

2
INTRODUCTION

In the present work, the development of the activity guide of the technology assessment

and negotiation course is shown in an orderly manner.

In addition, the value of technology is evidenced in this collaborative work through the

methods of cost, market and income, which leads to analyze the members of the group

about the importance of these issues and the knowledge of the difficulties in valuing

technologies for transfer

3
OBJECTIVES
general objective

Identify the assessment methods and the technological difficulties that can arise in a

company to determine the recommendations and improvement plans in each of them

Specific objectives

1. Understand the readings disclosed in the learning environment for the proper

development of the activity

2. Identify technology valuation methods, their differences and similarities

3. Assertively choose the difficulty to assess technologies for transfer, because this

choice will allow carrying out the other group activities t

4
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

Group Number: 212032_125

Unit name: Identify technology value

Selected topic Student

Income approach method Juan Camilo Ospina Fonseca

Cost approach method Jenny Paola Conde

Market approach method

Real options method calculated with Decision

Wilber Alberto Ramírez Torres
trees
Real options method calculated with Black-
Jonhatan Elizalde Quintero
Sholes model

Student chosen to submit the final document to

Wilber Alberto Ramírez Torres
the Evaluation environment:
Table 1 Activities assignment and work responsibilities chart.

5
 INFOGRAPHICS

Illustration 1 Screenshot infographic Juan Camilo Ospina

6
7
Illustration 2 Screenshot infographic Jenny Paola Conde

8
Illustration 3 Screenshot infographic Wilber Alberto Ramírez Torres

9
 Illustration 4 Screenshot infographic Jonhatan Elizalde Quintero

PROBLEM SELECTION CHART

PROBLEM SELECTION CHART
Group Number; 212032_125
Unit name: Identify technology value
Difficulties in valuing technologies for transfer Votes

Little knowledge of valuation methods by technology managers in

XXXX
charge of the process

Lack of information on the market and commercialization channels

Lack of information on production costs

Ignorance of licenses, patents or similar technology transfer

agreements
Lack of communication between developers

and technology managers in charge of the process

Table 2: Problem selection chart

10
BRAINSTORM

11
 Illustration 5 Screenshot of brainstorm Jenny Paola Conde.

Illustration 6 Screenshot of brainstorm Jonhatan Elizalde Quintero.

12
Illustration 7 Screenshot of brainstorm Juan camilo ospina fonseca.

13
 VIDEOS EVIDENCING THE POWERPOINT PRESENTATION

Link Video Jonhatan Elizalde Quintero: https://youtu.be/nMDmANVEAS0

Link Video Juan Camilo Ospina: https://www.youtube.com/watch?

v=NKWZ3YtqjxU

Link Video Jenny Paola Conde: https://somup.com/c3f6oUODjx

14
 CONCLUSIONS

 The following work concludes by identifying the difficulties that hinder the
assessment of technology in companies. To get better results from the
technology, it is necessary to know the precise information about the market and
the knowledge of costs-revenues.

15
 REFERENCES

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019).

Technology valuation at universities: Difficulties and proposals. Contaduría y

administración, 64(spe1). http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-

cya-64-spe1-00005.pdf

Source: Sanchez, M. [UCOTttwCiYY1SfF6Z_g33OXA]. (2020, July 18). Modelo

Black Scholes - 2 ejercicios prácticos. Youtube. https://www.youtube.com/watch?

v=eMf0W1owjo0

16