Technology valuation and negotiation

Unit 2 - step 3 - identify technology value

Students:
Egna Rocio Guzmán López - 1118559314
Jhon Ronald Imbacuán - 16940990
Carolina Ramirez Duran -1 111 201 545
Luis Ezequiel Tapasco -1 032 412 092

Tutor:
Ingrid Tatiana Gómez

Group:
212032_73

National University Open and at a Distance

School of Basic Sciences, Technology and Engineering
Industrial Engineering
October, 2020

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 Table of contents

1. Introduction ..........................................................................................................................3
2. Objectives ............................................................................................................................4
3. Activities Assignment and Work Responsibilities Chart.....................................................5
4. Valuation methods infographics ..........................................................................................6
5. Problem selection chart ......................................................................................................11
6. Hand draw problem trees ...................................................................................................12
7. Problem and Recommendations videos .............................................................................17
8. Conclusions ........................................................................................................................18
9. References ..........................................................................................................................19

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 1. Introduction

Analyze valuation methods identifying the value of technological innovation addressing the
issue of income approach method and the lack of information on production costs, analyzing the
causes and effects that attract companies based on the consultation documents granted by the
college.

The following work is carried out from the different theoretical references located in the

knowledge environment and that were studied and analyzed in a preliminary way to respond to

each of the activities proposed in the guide of technological assessment and negotiation activities

of the course, Unit No 2.

According to the contributions of each member of the group and the subsequent debate, the

collaborative work was given, being distributed as follows: An infographic is made with the

topics established by the guide, each student develops a problem tree from the result of the

analysis carried out by each student and in a group, in addition to making a video explaining the

previously defined problem tree and the recommendations for the company in Colombia to avoid

the obstacles identified

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2. Objectives

General

• Know the mechanisms and importance of creating value from technological innovation

Specific.

• Promote digital transformation in medium-sized Colombian companies.

• Know statistical data about technological valuation.

• Analyze the different valuation methods that affect the market

• Determine the problems faced by the different methods

• Propose solutions in order to mitigate the impact of problems in the market

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3. Activities Assignment and Work Responsibilities Chart

Activities Assignment and Work Responsibilities

Group Number: 212032_73
Unit name: Step 3 - Identify technology value
Selected topic
Income approach method
Cost approach method
Market approach method
Real options method
Other Criteria - Royalties
Student chosen to submit the
final document to the Evaluation
Environment:
Student name
Student 1. Egna Rocío Guzmán López
Student 2. Carolina Ramírez Durán
Student 3. Jhon R Imbacuan
Student 4. Luis Tapasco
Student 5. Omar Andres Villareal
Carolina Ramírez Durán

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4. Valuation methods infographics

▪ Income approach method – Egna Rocío Guzmán

6
▪ Carolina Ramirez – Cost approach method

7
▪ Luis Ezequiel Tapasco - Real options method

8
▪ Jhon Ronald Imbacuan – Market approach method

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5. Problem selection chart

Problem selection chart

Group Number: 212032_73
Unit name: Identify technology value
Difficulties in valuing technologies Votes
for
transfer
Little knowledge of valuation methods
by
technology managers in charge of the
process
Lack of information on the market and
commercialization channels
Lack of information on production xxxxx
costs
Ignorance of licenses, patents or similar
technology transfer agreements
lack of communication between
developers
and technology managers in charge of
the
process
Difficulty selected by the group: Lack of information on production
costs

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6. Hand draw problem trees
Lack of information on production costs

▪ Egna Rocío Guzmán López

11
▪ Carolina Ramírez Duran

12
• Luis Ezequiel Tapasco

13
▪ Jhon Ronald Imbacuan

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7. Problem and Recommendations videos

Student Link

Egna Rocío Guzmán López https://youtu.be/6b1SLJ0X6BY

Carolina Ramirez Duran https://youtu.be/kPmdUfEIMMo

Luis Ezequiel Tapasco https://youtu.be/JgUYqkbleHA

Jhon Ronald Imbacuan https://youtu.be/SZ6w5dDmK0I

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 8. Conclusions

To start the investigation, it was necessary to do a review of the literature, to understand the
point in which the studies on the same. After analyzing the history of the birth of the option
pricing method real and their subsequent evolution, it was interesting to direct this work from
atheoretical point of view that would relate its mechanism to that of financial options and, After
analyzing its operation, put it into practice in specific cases. In studying valuation theory, the
point was taken.

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9. References

▪ Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology
valuation at universities: Difficulties and proposals. Contaduría y administración,
64(spe1). Retrieved from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-
64-spe1-00005.pdf
▪ McDonald, RL 2006, 'The Role of Real Options in Capital Budgeting: Theory and

Practice', Journal Of Applied Corporate Finance, 18, 2, pp. 28- 39.

▪ Schwartz, ES 1997, “The Stochastic Behavior of Commodity Prices: Implications for

Valuation and Hedging”, Journal Of Finance, 52, 3, pp. 922-973.

▪ Kasper, H, Sullivan, E, & Weithers, T 1991, 'Louis Bachelier: The Father of Modern

Option Pricing', Journal Of Economic Education, 22, 2, pp. 165- 171.

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