IMMACULATE CONCEPTION ARCHDIOCESAN SCHOOL (ICAS)

Fr. Barua Street, Tetuan, Zamboanga City

SENIOR HIGH SCHOOL DEPARTMENT

MID-TERM EXAM IN PRINCIPLES OF MARKETING

NAME_________________________________________ DATE: Nov. 10, 2020

QUESTIONS: Read and understand the questions. Answer briefly but concise. You are
given one hour (60 minutes) (9:00 AM-10:00 AM) to answer these questions. Answer
sheets must be returned at the google classroom – classwork. (90 pts) or PM to ME thru
pictures.

1. After the discussion on Module 1 during the synchronous meeting, have you changed
your way of thinking about what is Marketing? Did it have any conflicts with your
previous beliefs/ideas? If yes, cite what what were your ideas before and what
knowledge did you gain from the discussion? If no, just the same, explain your answer.

2. Have the lectures in Module 1 changed you? What topics grab your attention and
why?

3. In Customer Value where it is equivalent to Benefits less Cost, cite a situation where
the customers are satisfied, highly satisfied and dis-satisfied.

4. In the simple marketing system, the Industry provides information to the Market? Is
this information important to the Market. If so, what are these information?

5. List down at least six (6) marketing goals following the SMART way. (15 pts)

6. One of the contemporary approaches in Marketing is Green Marketing. Why do you

think businesses are gradually adopting this approach? What then are its benefits to the
Company/Business and to the community? List down at least three benefits.

7. Which of the traditional approach to Marketing is the best? Why? Explain your
answer.
8. What are some of the objectives of a nonprofit organization being one of the
contemporary approach of Marketing? (15 pts)

Prepared by : Ma. Socorro F. Cipriano, MPA

Teacher