Week 3 Assignment - Discovering Your Profitable Niche 2.

Fill up this worksheet to get clarity on your niche.

This worksheet has 3 major sections. The three sections are based on this system where we are
overlapping your passion, talent and market opportunity.

1. The first one is to find your passion.

2. The second one is to find the area that you are talented in, or can develop a talent in.
3. The third one is to understand the market needs along with identifying your customer
avatar.
Section 1
Finding your passion.

Step 1: List the top 3 topics that you were interested in as a kid (before 15 years of age).

(What would you usually read about? If you were left in a library with an entire day to yourself,
what are the topics you would pick? You can ask your parents if you are not sure).

1.

2.

3.

Step 2: List 3 top 3 topics that you have been reading and learning about in the past 3-5
years.

(These topics will most probably be different from the topics that you were interested in as a kid.
The topics might have got a little bit more career oriented. You would've been learning what you
were supposed to be interested in as defined by the world around you rather than what you were
really interested in).

1.

2.

3.
Section 2
Discovering Your Talent

(Sometimes your talent and passions will be the same but in most of the cases, you would’ve
developed talent in something else as you grew up. For example, my passion is in astrophysics
and quantum mechanics but I have no talent for it as I’ve never had the chance to practice it.

The market will not pay for your passion. The market will only pay for your talent. To find out
the right answer, you should ask your family, friends, and co-workers on what you are good at).

Family Member 1:

Family Member 2:

Friend 1:

Friend 2:

Co-worker / Boss / Mentor:

Section 3
Understanding Market Needs

In section 1 and 2 we had a look at your passion and talent. Now let’s have a look at the market
opportunity. We will first start with assumptions and then move to market research.
Step 1: List out 5 niches that you think has a need in the marketplace and also has an
overlap with your talent and passion.

(Niches are broadly categorized into Health, Wealth, Relationships and Arts.
Within Wealth you will have Career, Business and Investing.
Within Arts you will have Entertainment and Hobbies.
Health and Relationships will have several categories beneath it.
But HWRA - Health, Wealth, Relationships and Arts are the major ones.
Don’t make the niche very broad. Go as specific and as narrow as possible. You can refine this
list once you come up with your customer avatar.).

1.

2.

3.

4.

5.

Step 2: Pick one niche from the top 5 and start doing more research on it.

(For the purposes of this assignment, I am going to ask you to do more research only on one
niche that you have selected. But this niche is not final. You can repeat the exercise for more
niches to get more clarity.)
1. List out the top 5 influencers in your niche:

2. List out the top 5 books in your niche:

3. List out the top 5 blogs in your niche:

Step 3: Create your customer avatar.

(Based on the understanding of your niche and the customers in your niche, create a fictional
customer avatar. You can do a small survey and send it to people via direct our-reach. Your
customer avatar will be more accurate if you ask more people to fill the form. There are no strict
rules when it comes to the kind of questions you can ask them. The more you ask, the better.
Create a form and get at least 2 entries as part of the assignment).

Your Ideal Customer Avatar. (It can be a real person or a fictional character. If it is a real
person, change the name to protect their privacy)

Name:

Age:

Gender:

Location:

Marital status:

Job Title:

Annual Income:

Education:

Goals:

Pain Points:

Fears:

Where do they hang out:

Link to your form where you collected the details:

Step 4: Come up with at least 10 keywords that your prospect is searching for on the
search engines.

(KeywordTool.io, Google Auto Suggest, AnswerThePublic, SEMrush, Ahrefs, Google Keyword

Planner, UberSuggest)

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Step 5: Write an email to your ideal customer avatar and tell them how you are going to
help them go from their current state to desired state.

(The mail has to be at least 150 words. Have a call to action - click on a link or reply to email.)
Subject Line:

Email Body:
Step 6: Your market positioning.

(I help ___ achieve ___ in ____ so that _____ without _____.)

Step 7: Come up with at least 3solution names for your Digital Freelancing or Digital
Mentoring Business that you will launch in the future.

(A solution always sells better if it has a name that defines a result for a customer)

(Names you can use as a suffix: Masterclass, Method, Blueprint, System, Code, Mastery, School,
Acceleration, Mastermind, Machine, Mentoring, Playbook, Challenge, Workshop, Secrets,
Formula).