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Analysis and justification of the effectiveness of the source of

recruitment.

According to Cunningham, J. B. (2016), there are three types main type of


recruitment practices which are internal recruitment (promoting existing internal employee) and
external recruitment (hiring someone talented from outside of organisation) and outsourcing .
The source of recruitment used in Tune Insurance company was external source which was via
job advertisements that posted in the company’s website.

Based on Durai (2010), when an organisation reach out to the outer employee market,
which is outside of the organisation, to fulfill the labour requirement, it is called as external
source of recruitment. The job advertisements in media, employee’s referrals, factory gate,
private placement agencies and campus are some of the examples of external source of

recruitment (Singh and Gupta, 2018).

The external recruitment also important for this company as it needs more financial

advisers (agents) to do the sales of insurance policies. In sales line, it always need people with
various background, knowledge and experience where they can associate more with people to
increase the sale. Thus, the external source recruitment in this company has widen the choices to
hire an employee, more fresh talented employee is brought in and also a healthy competition
among employees is formed.

Firstly, the fresh talented employee is able to hired when choosing external
source of recruitment. This is because, when fresh talent is joined in an
organisation, the employee can bring up with new ideas and strategies which
would increase the productivity of the company. Schermerhorn (2011) has also
mentioned that the fresh perspective, talent and experience are brought by the
new outside candidate can benefit the organisation or industry. The new talent
also would work more actively and new positive result is able to produce as in
Tune Insurance. The more new agents joins, the more sales occur as well as new
customer approaching strategy is shared and learned.

Next, the choice of choosing employee has been widen through external
source of recruiting. When a job advertisement is published in company website,
many people can see the job ad from anywhere in the world. The interested and
qualified one will apply for the job. Since, there is wide number applicants, the
company is able to choose the most suitable one and eliminate the less suitable
candidates (Bose, 2012). In my company, the most suitable candidates are the
one usually chosen so that they can uplift the sales of company, for example,
position of marketing manager where have to travel most of the time to do
promotion of Tune Insurance in this case, a person with better experience,
communication skills and also having own transport is important than hiring an
inexperience in sales but fulfilled other requirements.

Lastly, a healthy competitive environment able to form in the organisation


by recruiting from external source. The employees of an organisation might have
reduced motivation since the same colleagues are present in organisation. Upon
bringing someone new, a total new energy is brought in together. The existing
employees would feel little competitive automatically since a new freshly
talented employee is recruited. Singhal (2018) also stated that, the competition
spirit would make the current employees to work even harder to provide better
performance in work. For example, in Tune insurance when new agent is signed
up under same manager group and started to do more sales, the existing agents
do work harder to chase the number of sales.

In conclusion, the external source of recruitment in my company is a good


choice where it can bring more fresh talented employee , widen the choices to hire an
employee and also a healthy competition among employees is formed. At times, the internal and
external source of recruitment works together in order to manage an organisation more better.
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