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Ki
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TABLE
OFCONTENTS
01 For
ewor
d
02 I
ntr
oduc
tion
03 Exec
uti
veSummar
y
07 Wher
earetheki
ranas
ac
ros
sindi
a
11 Ki
ranasar
ebackto
st
ocki
ng‘Want
’pr
oduc
ts
12 Cat
egor
y-wi
set
rends
19 WhileUrbanIndia
stut
ter
ed,RuralI
ndia
consumptionexploded
21 Top10cit
iesf
orcons
umer
goodsi
nJuly20
22 Addingoutl
etsi
ntothe
fes
tivali
swhatyouneed
todo,Now!How?

23 Met
hodol
ogy
For
ewor
d
Hiever
yone,

i
tgi
vesmepl
eas
uret
obr
ingt
oyout
he2ndedi
ti
onofKi
ranaRepor
tfr
om Bi
zom.
Whi
l
e

wor
kingwi
thmor
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andsi
nBi
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wegetabi
rdsey
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ons
umer

goodsi
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smov
ingi
nreal
timees
pec
ial
l
yint
radi
ti
onal
tradec
hannel
sinemer
ging

mar
ket
s.Wehav
eas
trongv
iewt
hatonl
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ightt
hatr
eal
l
ymat
ter
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In

c
urr
entpandemi
csi
tuat
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theneedf
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andst
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l
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ttoc
ons
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ly

c
hangi
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s
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adi
ti
onal
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r
efiney
ourr
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trat
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time.

OurKi
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medt
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pyoubui
l
dther
ightpr
oduc
tsandmak
ethem av
ail
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y
ourc
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Is
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lyl
ook
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rom br
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t
ermsofhowt
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freet
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eyourf
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kwi
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Lal
itBhi
se
CEO &Co-f
ounder
MobisyTec
hnologi
es

01
I
ntr
oduct
ion
Ourgoal
ist
opr
ovi
dec
ons
umerbus
ines
seswi
thAc
tionabl
eins
ight
sthatt
heyc
ant
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i
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por
atei
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hei
rRet
ail
Exec
uti
on.
Sowhi
l
eours
olut
ionoffer
ingpr
ovi
dec
ust
omer
s
wi
thmi
croi
nsi
ght
sont
hei
rbus
ines
s,wewant
edt
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hem anot
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our
ceofmac
ro
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ins
ight
sthatc
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ort
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opl
anbet
ter
,topl
anaheadandt
odowhat
’
s
bes
tfort
hef
utur
eoft
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rbus
ines
s.

I
nthi
srepor
t,wepr
ovi
deav
iewoft
hewi
dthanddept
hofk
iranas
tor
esi
nIndi
abas
edon
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a.Al
so,
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toffer
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ormat
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sper
sionoft
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,andt
he
c
ategor
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oduc
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hem.

Wer
ecei
vedov
erwhel
mingl
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our
agi
ngf
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kont
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ch-
2020edi
ti
on.
Ink
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terandmor
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ight
ful
,i
nthi
sedi
ti
on,
wehav
eaddedmor
e
i
nsi
ght
sint
hisedi
ti
on.

Her
e,we’
vemov
edbey
onds
tat
eboundar
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enowpr
esent
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set
rac
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howbus
ines
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ereboundi
ngbac
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vei
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Andl
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,ify
ouneedhel
pint
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lex
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we’
rer
ighther
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an
getmydet
ail
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heendoft
hisr
epor
t.

02
Execut
iveSummar
y
I
nlat
eJune-2020,
Indi
awel
comedt
heunl
ockmodepos
tmont
hsofi
nter
mit
tentl
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downs
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Whi
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obabl
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eas
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oac
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henewnor
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etpeopl
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Thenumberofactiveki
ranasar
enow
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h-2020levels
Whi
l
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oonhi
tsI
ndi
ainl
ateMayorJ
une,
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ual
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aus
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Aswasex
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downnows
tar
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or
bus
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sesi
nJul
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edc
los
ert
onor
mal
cy.

03
 Mont
hlyAc
tiveKi
ranas(
Mn)

Mn)
anas(

4
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veKi

3
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2
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Mont

1
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16
J
an20 Feb20 Mar20 Apr20 May20 J
un20 J
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Day-
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Ki
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l
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ter
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s
mor
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yhav
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ear
ntf
rom t
hec
hal
l
engesi
nApr
ilandMay
.
TheKi
ranasopenar
eal
mos
tsi
mil
art
othati
nJune2020.

04
Kir
anasaresti
llor
deri
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ti
ckets
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ompar edtoJ
an2020.
Al
mos
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arger
I
nJul
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mos
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Ki
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l
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lkeepi
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Theover
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al ehi
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toc
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ial
commodi
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an2020byal
mos
tat
hir
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une2020by
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enows
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non-

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at

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05
Bev
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ivens
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f
orMay
-20&J
une-
20,
wit
h
Conf
ect
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s
eas
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k
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ear
ehi
ghert
han Per
sonal
car
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oduc
tshowev
er,
t
hepr
ecedi
ngmont
hs.
Howev
er,

Thankyou
pr
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downl
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s.I
nfac
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his ar
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mos 0%ofsal
esof
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ategor
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35% f
rom pr
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s
har
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nJul
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than
s
inc
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20
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mos /
3rdi
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v
aluev
sJune

Weappr
eci
ateyouri
nter
esti
n
Ot
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ategor
iest
hatwer
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hel
ock
down,
namel
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sonal
car
e
andConf
ect
ionar
yar
ebac
kinac
tion.
Bi
zom'
sKi
ranar
epor
tforJ
uly

2020.Ours
ales

t
rans
for
mat
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ons
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r
eac
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