COLLEGE OF BUSINESS

COURSE NAME: ENTREPRENEURSHIP

SEMESTER: FALL

ACADEMIC YEAR : 2020/2021

COURSE SYLLABUS

Course Code: ENTP401

Prerequisites: MNGT 201

Number of Credits: 3

Room: B-216

Time: 17:30 – 18:45

Instructor: Antoine Abou-Samra

Instructor Profile: Antoine Abou-Samra is a seasoned Entrepreneur and C-Level

Executive with more than 25 years of international experience.

Office: N/A

Office Hours: Fridays from 13:00 to 14:00

Email: antoine.abousamra@pu.edu.lb
Required Text:

Entrepreneurship and Small Business Management, Global Edition, 2/E, Steve Mariotti, Caroline
Glackin

Course Description:

This course provides an overview of the entrepreneurial process and prepares students for an
entrepreneurial mindset. Content-wise, we will begin the class with discussions of the entrepreneurial
process. Then we systematically walk through the entrepreneurial process of searching opportunities,
assembling resources, launching new venture, running the business and harvesting the rewards. This
course engages students through a variety of learning activities.

Learning Outcomes:

By the end of the semester, students are expected to be able to do the following:

1. Describe what it takes to be an entrepreneur; describe multiple ways to become an

entrepreneur (including but not limited to lifestyle/family, social, corporate, or growth
oriented ventures).
2. Identify opportunities using ideation and trend-spotting techniques. (Spot significant
trends in society which lead to high potential business opportunities).
4. Define a business concept based on trend analysis.
5. Articulate the core components of a business model and what makes an idea a good
opportunity.

Students’ Duties:

- Keep an open mind during class sessions

- Be sure your books, copybooks and stationery are with you in class
- Switch your mobile off
- Present a diversity of challenging techniques to grasp the objectives
- Share in all activities and participate in all class discussions
- Be creative and productive
- Learn new methods of researching
- Make-up exams are done upon the Department’s approval
Grading Scale:

Letter Grade Quality points %

A 4 A ≥ 96
A- 3.82 90 ≤ A- < 96
B+ 3.66 87 ≤ B+ < 90
B 3.33 83 ≤ B < 87
B- 3 80 ≤ B- < 83
C+ 2.66 77 ≤ C+ < 80
C 2.33 73 ≤ C < 77
C- 2 70 ≤ C- < 73
D+ 1.66 67 ≤ D+ < 70
D 1.33 63 ≤ D < 67
D- 1 60 ≤ D- < 63
F 0 F < 60
Course Policy:

- 60 is the minimum passing grade.

- Punctuality is also crucial. If you are late more than 10 minutes to class, you are considered
absent
- Students are required to submit all assignments on time.
- Keep a folder for portfolio assessment that includes the course syllabus, handouts, homework
assignments, comments, quizzes, drafts and texts of research and proposal etc.
- Avoid plagiarism, redundancy and basic research errors
- Write effectively and show proficiency in citation of sources
- Behave with academic integrity and maintain a positive attitude
- Students must take all scheduled tests. Make-up tests are given only at the instructor’s
discretion if the student presents a valid excuse for his/her absence from the test within
one week of that test
Grading policy:
Your work will be assessed in a variety of ways: participation in class, completion of tasks according
to deadlines, homework(s), midterm, final exam etc.
• Attendance and Participation 15%
• Tasks (project, homework, quizzes, classwork, etc.) 20%
• Mid-Term 30%
• Final Exam 35%

The course grade is subject to normalization of grade distribution in the class. Thus, each
student’s final course grade may be equal, higher, or lower than the grade computed on the basis
of the above grade distribution.
 Week Topics Assessment
Week 1 Chapter 1 Entrepreneurs Recognize Lecture
W Opportunities In class discussion
F

Week 2 Chapter 2 Franchising Lecture

W Chapter 3 Finding Opportunity in an Existing In class discussion
F Business

Week 3 Chapter 4 The Business Plan: Road Map to Lecture

W Success In class discussion
F Chapter 5 Creating Business from
Opportunity

Week 4 Chapter 6 Exploring Your Market Lecture

W Chapter 7 Developing the Right Marketing In class discussion
F Mix and Plan

Week 5 Chapter 8 Pricing and Credit Strategies Lecture

W Chapter 9 Integrated Marketing In class discussion
F Communications

Week 6 Revisions

Week 7 Midterm examination

W
F

Week 8 Chapter 10 Marketing Globally Lecture

W Chapter 11 Smart Selling and Effective In class discussion
F Customer Service

Week 9 Chapter 12 Understanding and Managing Lecture

W Start-Up, Fixed, and Variable Costs In class discussion
F Chapter 13 Using Financial Statements to
Guide a Business

Week 10 Chapter 14 Cash Flow and Taxes Lecture

W Chapter 15 Financing Strategy: Debt, Equity, In class discussion
F or Both?
 Week 11 Chapter 16 Addressing Legal Issues and Lecture
W Managing Risk In class discussion
F Chapter 17 Operating for Success

Week 12 Chapter 18 Location, Facilities, and Layout Lecture

W Chapter 19 Human Resources and In class discussion
F Management

Week 13 Chapter 20 Leadership and Ethical Practices Lecture

W Chapter 21 Franchising, Licensing, and In class discussion
F Harvesting: Cashing in Your Brand

Week 14 Revisions

Week 15 Final examination

W
F

Note: Alterations to the above literature may occur through the semester and additional handouts or
films/slides may be utilized.

Class Rules & Discipline

Classroom Etiquette
Cellular phones must be turned off during instruction in the classrooms and laboratories. The first
failure to respect this rule results in a warning. If a student chooses to disregard the warning the
student will be dismissed from class.

Students are also required to use proper social and professional etiquette when using e-mail. Use of the
Phoenicia University network implies consent for monitoring of traffic, which is necessary for smooth
administration of the resource. Phoenicia University does not overlook the use of inappropriate
language when writing messages to instructors, staff, or students. Student initiated messages to mass
audiences that are not part of the normal instructional process are prohibited.

ACADEMIC INTEGRITY

CHEATING
Cheating on exams or other work submitted in fulfillment of course requirements will result in
disciplinary action. Cheating discovered during an exam will result in the exam being collected and
the student being dismissed with instructions for a meeting with the faculty member.

PLAGIARISM
Plagiarism is the presentation of someone else’s ideas or words as your own. Paraphrasing or extensive
rewriting of another’s work is still plagiarism if credit is not given to the author and a citation of where
the information can be found is not listed. This also applies to ideas or words borrowed from the
Internet.
A student who presents a plagiarized work is subject to disciplinary action. A faculty member who
discovers that plagiarized work has been submitted in fulfillment of course requirements will
immediately inform the student and will give the student an opportunity to explain. Students guilty of
plagiarism will be severely penalized. Penalties range from a failing grade to suspension.

SABOTAGE
Students destroying, damaging, or stealing another’s work or working materials (including laboratory
experiments, computer programs, and term papers etc..) are subject to appropriate disciplinary
measures.

FALSIFICATION
Students who misrepresent material or fabricate information in an academic exercise or assignment
(e.g., false or misleading citations, falsification of experiments or computer data) will be held
accountable.

STUDENT ATTENDANCE
Students are expected to attend all classes, laboratories, or required fieldwork. Adequate measures will
be taken concerning unjustified attendance as per the University’s rules and regulations. No student
is allowed to attend a class if his/her name does not appear on the class roster. If a student is absent
for more than 25% of the class sessions, he/she will receive a ‘W (Withdraw)’ or ‘WF (Withdraw Fail)
grade for the course. Any student who will be absent for more than 25% of the course will need the
approval of both the College and the Office of the Registrar to continue the course.