Position: Intern - Category Market Intelligence

About Company:
For 30+ years, Ravi Foods Pvt. Ltd. (RFPL) has been a dominant player in the baked items
and confectionary industry with products ranging from biscuits, cookies, wafers to
chocolates, candies, and confectionery. It owns 18 state of the art manufacturing facilities
under our flagship brand - DUKES.
Key Responsibilities:
• Market visits and working closely with sales team to design competition mapping
including the pack designs, pack sizes, prices, Sales value/ volume of different SKUs
in different regions/ states and providing the market intelligence data and
comprehensive analysis to the respective category heads- Wafers, Biscuits,
chocolates, confectioneries .
• Liaise with category heads to determine the competitive pricing and implement
promotional activities of product category
• Visit the competitor dealers and foster good relationship with them for getting the
market intelligence
• To analyse data or insights to determine the industry, consumer, category trends and
coordinate with category heads for the implementation of the same
• To support category head in designing new programmes, schemes to augment and
improve the primary and secondary sales

Pre-Requisites:
• One should be outgoing, systematic, willing to go and explore the market and high on
self-initiative and self-motivator. He should have good communication skills and he
needs to have good collaborative skills and persuasive to get the information out
from team, channel partners
• He should be good at analysis, MS Office, and adept at data crunching
• He should be knowing English & Hindi