Practice assignment no.

Note: AS English Language quiz is based on an advertisement, make sure to revise

its features thoroughly.

FEATURES OF A PROMOTIONAL TEXT / ADVERTISEMENT

1. What is the purpose of the text? Why is it trying to persuade?

2. To whom, the text is targeted- intended audience? Insecurities/ fears of the
audiences
3. Register? Formal/Semi-formal/informal?
4. Tone (the voice of the writer changes or remains the same) contrast/
parallel/ comparison
5. Visual imagery - adjectives/ rhyming words/ poetic language/alliterations
(scorching sun 2-3 written together in the same sentence )/ action verbs
6. Metaphors / extended metaphors- consecutive use of metaphors
7. Personifications/ similes/ irony(if any)
8. Rhetorical questions/ tag questions
9. Marketing lexis (lexical choice) vocabulary / business jargons – slogans
10.Factual details – use of statistics / anecdote- real experience
11.Repetition/ exaggeration
12.Short or long paragraphs- why?( online/ newspaper/magazine)- style
13.Comment on the use of tenses/ punctuations
14.Present tense- why? Lively/ engaging
15. ………M.P……………….Hyphens – extra details-……………………M.P
16. Comparative degrees/ superlative degrees
17. Parenthesis ( side information/ added info)

Practice extract:

The following text is taken from an online advertisement for a luxury

apartment called Pembroke in Cape Town, South Africa.
(a) Comment on the ways in which language and style are used to promote
the accommodation and its location.