SGPC’s

GURU NANAK INSTITUTE OF MANAGEMENT

STUDIES
Matunga (E), Mumbai – 400 019

Project Report
Titled

“A STUDY ON PAYTM SERVICES IN PROMOTING

CASHLESS ECONOMY AFTER

DEMONETIZATION IN INDIA.”
In the partial fulfillment of the Degree of
PGDM (Banking & Financial Services)
By

Ms. GAYATRI MAHESHWAR MHALSEKAR

Class: PGDM (B&FS) & Roll No: 30
Term-VI
Batch: 2018-20
Under the Guidance of

Faculty Guide
Prof. KAPIL BHOPATKAR
(Project Guide)

2019-20
 SGPC’s
GURU NANAK INSTITUTE OF MANAGEMENT
STUDIES
Matunga (E), Mumbai – 400 019

CERTIFICATE

This is to certify that Ms. GAYATRI MAHESHWAR MHALSEKAR a

student of Class: PGDM (B&FS) Term: VI bearing Roll No.: 30 has
successfully completed the project titled, “A STUDY ON PAYTM
SERVICES IN PROMOTING CASHLESS ECONOMY AFTER
DEMONETIZATION IN INDIA”, in the partial fulfillment of the Degree
of PGDM (B&FS).

Place: MUMBAI

Date:

Name of the Project Guide: Prof. KAPIL BHOPATKAR

Signature of the Project Guide:

Signature Institutes Seal:

(Dr. D.Y. Patil)
Director
 STUDENT DECLARATION

I hereby declare that the project titled “A STUDY ON PAYTM SERVICES

IN PROMOTING CASHLESS ECONOMY AFTER
DEMONETIZATION IN INDIA” is my own work conducted under the
supervision of Prof. Kapil Bhopatkar.

I further declare that no part in this project work has been plagiarized without
proper citations and has not formed the basis for the award of any degree,
diploma, associateship, fellowship previously.

Name of Student: Gayatri Maheshwar Mhalsekar

Signature of the Student:

 ACKNOWLEDGEMENT

I hereby express my heartiest thanks to all sources who have contributed

to the making of this project. I oblige thanks to all who supported, provided

their valuable guidance and helped for the accomplishment of this project.

I am thankful to GNIMS Institute for giving me such a challenging task to

explore the urbanization which includes not only thinking and analyzing

various facts and updates about real work, our Director Dr. (Mr.) D.Y Patil

and the course coordinator for having such wonderful course.

I am very much grateful to my project guide Prof. Kapil Bhopatkar who in

spite of busy schedule spent valuable time to guide me and helped in

completion of this project.

I also extent my hearty thanks to all my family, friends and all the well-

wisher.
 Table of Content

Chapter no. Chapters Page no.

1 EXECUTIVE SUMMARY 1-2

2 INTRODUCTION TO TOPIC 3-6

3 INDUSTRY OVERVIEW 7-20

3.1 E-commerce Industry 7
3.2 Trends in Ecommerce Industry 7
3.3 SWOT analysis 16
3.4 Challenges 18
3.5 Major players 19
3.6 PAYTM statistics 20

4 COMPANY OVERVIEW 21-39

4.1 What is PAYTM? 21
4.2 Board Members 22
4.3 A big revolution about PAYTM 23
4.4 Revolution and Growth 24
4.5 Expansion Plans. 25
4.6 Values of PAYTM 28
4.7 How PAYTM Makes Profit? 29
4.8 PAYTM Locations 31
4.9 Products of PAYTM 32
4.10 Comparison between Digital Wallets 36
4.16 Total Staff and Strength of PAYTM 39

5 PROJECT DETAILS 40-41

 5.1 Objectives of the Project 40
5.2 Limitations of the Project 40
5.3 Research methodology 40
5.4 Sources of Data 41
5.5 Data collection Instrument 41

6 DATA ANALYSIS & INTERPRETATION 42-53

7 RECOMMENDATIONS/FINDINGS 54-58

8 KEY LEARNINGS 59-60

9 CONCLUSION 61

10 BIBLIOGRAPHY 62-63
10.1 Reviews 62
10.2 News paper 62
10.3 Websites 63

11 ANNEXURE 64-66

12 PROJECT PROGRESS REPORT 67

13 PROJECT SYNOPSIS 68-69

 CHAPTER 1:

EXECUTIVE SUMMARY
 CHAPTER 2:

INTRODUCTION TO TOPIC
 CHAPTER 3:

INDUSTRY OVERVIEW
 CHAPTER 4:
COMPANY OVERVIEW
 CHAPTER 5:
PROJECT DETAILS
 CHAPTER 6:
DATA ANALYSIS &

INTERPRETATION
 CHAPTER 7:
RECOMMENDATIONS /

FINDINGS
\

CHAPTER 8:
KEY LEARNINGS
CHAPTER 9:
CONCLUSION
 CHAPTER 10:
BIBLIOGRAPHY
CHAPTER 11:

ANNEXURE
 CHAPTER 12:

PROJECT PROGRESS REPORT

 CHAPTER 13:

PROJECT SYNOPSIS