Chokiiza

T.Y. B.M.
S – B CHOKIIZA Group No: 6
1. INTRODUCTION
1.1 Idea Formulation:
Chokiiza was founded by six friends who came together to create a new and
innovative dessert. To start with, we came up with many ideas on various
products that can have a good start in the market. Then we thought of product
like pizza that has a lot of demand by various people, right from the young to
the old, keeping that in mind we came up with an innovative idea of making
pizza with chocolates. Children’s love chocolates as it’s a relatively inexpensive
gift for a chocolate lover, and you get to show your creative side. So we came
up with a name “CHOKIIZA “for our product. It sounds amazing, doesn't it?
Most people love pizza and we all love chocolate, so combining the two seems
like a perfect food. As we all thought of preparing varieties of chocolate pizzas,
as there are many varieties of chocolate.
Chokiiza adds another level of sweetness and renders the pizza more of a
dessert. A dough crust gives the chocolate a neutral base from which to
springboard, allowing the chocolate "sauce" and toppings to really stand out.
Chocolate is derived from cocoa beans and comes in three kinds: white
chocolate, milk chocolate and dark chocolate. By knowing this, we came up with
various varieties of chokiiza. Yes they may not look like much to the unknowing
observer, but do not be fooled! It is an absolutely delicious concoction! A must
have for the chocolate lover!
Who wouldn’t want to try a piece? I think even the most skeptical would take
a bite.
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1.2 Objectives:


CHOKIIZA Group No: 6
Improving the customer’s satisfaction through good quality of products.

Turn in profits from the first year of operations.
The creation of unique, innovative products that will differentiate our
desserts from other desserts.
Opening a shop by next year.
1.3 Keys to Success:
 Employee training to insure the best communication techniques.

 Marketing strategies aimed to build a solid base of loyal customers.
 The products we serve are of the highest quality. We combine this quality
with great service.
 Competent management staff who make chokiiza fresh and of good
quality.
 Management that treats every employee equally.
 Excellent Customer Service.
 Quick delivery.
 The best products - freshest, cleanest premium serving.
 Product quality.
 Not only quality food but quality service as well.
 Maintain good relationships with reliable supplier.
1.4 SWOT Analysis
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CHOKIIZA
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Group No: 6
T.Y. B.M.S – B CHOKIIZA Group No: 6
2. FEASIBILITY TEST:
2.1 Introduction:
We conducted a survey to find out the acceptability of our product in the

residential area of IC colony, Borivali (W). The sample size for the survey was 30
people.
2.2 Graphs:
Yes No
23%
77%
2.2.1 Would you buy Chokiiza?
As per the survey conducted, the researcher found out that more that 75%
agreed that they would buy chokiiza.
4
2.2.2 How often would you buy chokiiza?
Daily Weekly Monthy

30% 17%
52%
As per the research conducted 13% would buy a Chokiiza daily, 23% weekly and
64% monthly.
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17% 27%
Rs.50-100
Rs.100-150
57% Rs.150 & Above
2.2.3 How much would you pay for a 10” pizza?
As per the survey conducted majority of the people interviewed, i.e., 56% said
they were ready to pay between Rs.100-Rs.150, followed by 27% ready to pay
between Rs.50-Rs.100 and finally 17% agreeing to pay more than Rs.150 &
above.
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Rainbow
Sprinkles White
10% Chocolate
Dry Fruits 23%
10% Dark
Candies Chocolate
30% 27%
2.2.4 What topping would you prefer in a chocolate pizza?
As per the research conducted there was a close call between Candies and Dark
Chocolate with 30% agreeing to Candies and 27% agreeing to Dark Chocolate.
The rest had a reasonable demand of 23%, 10% and 10% for While Chocolate,
Dry Fruits and Rainbow sprinkles respectively.
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Yes No
13%
87%
2.2.5 Would you recommend Chokiiza to others?
As per the research conducted the researcher found out that majority i.e., 87%
said that they would be happy to recommend Chokiiza to their friends, family,
etc.
2.3 Conclusion:
As per the survey conducted it was estimated that, around 14-15 people
would purchase chokiiza per day. This estimation was made on the basis of the
survey conducted in the residential area of Borivali (W) by interviewing 30
respondents of various age groups. We also took into consideration the number
of pizzas sold by dominos per day.
Also form the survey it was noticed that there are favorable number of
chocolate lovers in the area where we intend to commence our business. Thus,
we conclude that chokiiza would be a huge success and would be accepted by
the people.
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3. MATERIALS USED:
Particulars Units Per Unit Cost Total

Chocolate bar 50 90 4500
White chocolate 50 120 6000
Dark chocolate 50 120 6000
Chocolate syrup 5 85 425
Salt 5 12 60
Sugar 5 30 150
Almond 5 500 2500
Cashew 5 720 3600
Hazelnut 5 800 4000
Candies 20 100 2000
Rainbow sprinkles 1 250 250
Gems 5 50 250
Wheat 50 20 1000
Processing of wheat 50 5 250
Yeast 5 150 750
Oil 15 125 1875
Butter 25 200 5000
TOTAL 38610
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4. PRODUCTION:
How to make a chokiiza?
The preparation of a chokiiza can include a number of items like sweet candies
and chocolaty. This chocolate dessert is lot of fun for kids. It's a relatively
inexpensive gift for a chocolate lover.
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PLAIN CHOKIIZA
o Preparation Time:
15 minutes
o Bake Time:
10 -12 minutes
o Number of Servings:
4 people
Ingredients:
Crust:
1-3/4 to 2-1/4 cups all-purpose flour
1 pack of 30gms Crust Yeast
2 tablespoons sugar
3/4 teaspoon salt

2/3 cup very warm water (120° to 130°F)*
1-1/2 tablespoons butter OR margarine, melted
Topping:
1/2 cup brown chocolate chips
1/2 cup dark chocolate chips
Directions:
Preheat oven to 425°F.
Combine 1 cup flour, undisclosed yeast, and sugar, salt and in a large bowl.
Add very warm water and butter; mix until well blended, about 1 minute.
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Gradually add enough remaining flour to make soft dough. Dough should form
a ball and will be slightly sticky. Knead on a floured surface, adding additional
flour if necessary, until smooth and elastic, about 4 minutes.
Pat dough with floured hands to fill greased pizza pan or baking sheet. OR roll
dough on a floured counter to 10-inch circle; place in greased pizza pan or
baking sheet. Form a rim by pinching the edge of the dough.
Sprinkle with brown chocolate chips. Bake on lowest rack of oven for 10 to 12
minutes or until crust is lightly browned. Remove from oven, Add dark
chocolate chips over pizza. Cool an additional 5 minutes before serving.
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BLACK & WHITE SPECIAL
o Preparation Time:
15 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1/2 cup dark chocolate chips.
1/2 cup white chocolate chips.
1/2 cup rainbow sprinkles.
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Directions:
a ball and will be slightly sticky. Knead** on a floured surface, adding additional
Sprinkle with dark chocolate. Bake on lowest rack of oven10 to 12 minutes or

until crust is lightly browned. Remove from oven.
Add white chocolate pieces and rainbow sprinkles over pizza. Cool additional
5 minutes before serving.
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CHOCO EXOTIC
o Preparation Time:
15 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1/2 cup brown chocolate chips.
1/2 cup brown chocolate souse.
1/2 cup brown chocolate freckles.
Directions:
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Sprinkle with white chocolate. Bake on lowest rack of oven10 to 12 minutes or

until crust is lightly browned. Remove from oven.
Add brown chocolate pieces brown chocolate souse and brown chocolate
freckles over pizza. Cool an additional 5 minutes before serving.
NUTALISHESH
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o Preparation Time:
15 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1/2 cup almonds.
1/2 cup cashew.
1/2 cup walnuts.
1/2 cup dry fruits.
Directions:
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Sprinkle with brown chocolate chips. Bake on lowest rack of oven10 to 12

minutes or until crust is lightly browned. Remove from oven.
Add Almonds, cashew, walnuts and dry fruits over pizza. Cool an additional
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CHOCOLATE STORM
o Preparation Time:
15 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1/2 cup dark chocolate chips.
1/2 cup gems.
Directions:
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Add white chocolate chips, dark chocolate chips and gems over pizza. Cool an
additional 5 minutes before serving.
SWEET TOOTH
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o Preparation Time:
15 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1/2 cup candies.
1/2 cup gummy bears.
1/2 cup gems.
Directions:
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Add white gummy bears, candies and gems over pizza. Cool an additional
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CHOCOLATE BONANZA
o Preparation Time:
17 minutes
o Bake Time:
10 to 12 minutes
4 people
Ingredients:
Crust:
2 tablespoons sugar
3/4 teaspoon salt
Topping:
1 2 cup dark chocolate chips.
1/2 cup almonds.
1/2 cup cashew.
1/2 cup walnuts.
1/2 cup dry fruits.
1/2 cup gems.
Directions:
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Add gems, almonds, cashew, white Chocolate pieces chips dark chocolate chips
and dry fruits over pizza. Cool an additional 5 minutes before serving.
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5.FINANCE:
5.1Initial Investment:
Chokiiza consists of six partners each contributing Rs. 20,000 which sums up
to Rs. 1,20,000/-
Partners Amount(Rs)
Partrick Dias 20000
Dwayne Pereira 20000
Robinson Joseph 20000
Navjeet Furtado 20000
Nigel Joseph 20000
Alan Fernandes 20000
Total 120000
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5.2 12 months sales forecasts 2011
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5.3 12 months sales forecast for 2012
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5.4 Cost sheet

Cost Sheet for the period ending 30th Jan 2012
Units Produced = 6810 Units Sold = 6810
Total TOTAL COST/UNI

PARTICULARS Units COST T
DIRECT COST:
Direct Material (Raw Material Consumed) 6810 445920 65.48
Direct Wages
Direct Expenses
PRIME COST 6810 445920 65.48

INDIRECT COST
Add: FACTORY OVERHEADS
Carriage Inward 6810 3600 0.53

Add: Opening Stock of Work-in-progress 0
Less: Closing stock of Work-in-progress 0
WORKS COST 6810 449520 66

Add: OFFICE & ADMINISTRATIVE OVERHEADS
Bill pads 6810 1500 22
Electricity bill 6810 6000 0.88
Telephone bill 6810 2400 0.35

COST OF PRODUCTION 6810 459420 67.46

Add: Opening Stock of Finished Goods 0
Less: Closing Stock of Finished Goods 0
COST OF GOODS SOLD 6810 459420 67.46

Add: SELLING & DISTRIBUTION OVERHEADS 6810 95700 14.05

TOTAL COST OR COST OF SALES 6810 555120 81.51

PROFIT 6810 73934 10.86
SALES 6810 629054 92.37
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5.5 Cost sheet details

5.5.1 Working note:
Cost sheet Working note 1
Per Month
Direct Material Units Per unit cost Total At Disc
Chocolate bar 50 90 4500 4400

white chocolate 50 120 6000 5800
dark chocolate 50 120 6000 5800
Chocolate Syrup 5 85 425 400
Salt 5 12 60 60
Sugar 5 30 150 150
Almond 5 500 2500 2400
Cashew 5 720 3600 3500
Hazelnut 5 800 4000 3800
Candies 20 100 2000 1800
Rainbow Sprinkles 1 250 250 250
Gems 5 50 250 250
Wheat 50 20 1000 1000
Processing Of Wheat 50 5 250 250
Yeast 5 150 750 700
Oil 15 125 1875 1800
Butter 25 200 5000 4800
Total 37160
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5.5.2 Working note
Per Month
Selling and Distribution Units Per unit cost Total
Pizza Box 500 3 1500
Labour 2 1500 3000
Tissue Paper 40 20 800
Local Newspaper Distribution 300
Pamphlets 5000 1750
Butter Paper 25 25 625
Total 7975
5.5.3 Working note
Per Month
Office and Administration Units P.U. Cost Total
Telephone Bill 200
Bill Pad 5 25 125
Electricity Bill 500
Total 825
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5.5 Break Even:
Sale………………………………………………… 629054
Less: variable cost
Purchases ……………………… 445920
Carriage inward……………… .. 3600
Utilities………………………… 56100
505620
Contribution margin………………………………123434
Fixed Cost
Marketing…………………………… 24600
Salaries…………………………….. . 36000
Telephone + Electricity……… …… 8400
Total Fixed cost ……………………..69000
Contribution margin ratio = 123434 / 629054 = 0.20
Break Even in Rs= Fixed Cost/ Contribution margin ratio

69000/0.20 = 345000 Sale
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6.MARKETING:
Promotional Strategies:
 Internet:
Internet now is the best medium for broad-reaching and inexpensive new
product marketing. Creating a fan page on social networking sites is not a
difficult task and free of cost. We have advertised our product on several
websites such as Facebook, orkut, twitter. Here we also get to know a word
about our new product and its virtues. Advertising on social networking sites
also enables good conversion tracking. It is easy to track the number of
impressions an advertisement gets. On the whole, internet advertising is a great
way to get the word out there about our product in a cost-effective and
efficient way.
 Pamphlet:
Pamphlet distribution is increasingly being seen as the best way to get ones
message directly into homes and business, without the expense involved in
Television and Radio commercials and yet more exclusive than Newspaper
advertising.
To make sure people are aware of our product we have also distributed
our pamphlets in local newspaper in the vicinity. Pamphlets were distributed
outside churches, colleges, schools and in the nearby vicinities. By this way, we
ensure that our advertisement reaches as many household as possible.
Sending out pamphlet advertisements of our business is cost effective, easy to
do and can capture almost anyone’s interest. There is no doubt that pamphlet
distribution works and if one person likes your advertisement, then they will
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pass it the message to others. To reduce our expenditure we ourselves are

distributing the pamphlets. Since we have a limited budget, this is the best way
to promote our product.
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 Word of Mouth:
Word of mouth advertising is an unpaid form of promotion—oral or

written in which satisfied customers tell other people how much they like a
business, product, service, or event. Word-of-mouth is one of the most
credible forms of advertising because people who don't stand to gain personally
by promoting something put their reputations on the line every time they make
a recommendation because of the personal nature of the communications
between individuals; it is believed that product information communicated in
this way has an added layer of credibility. Research points to individuals being
more inclined to believe Word of mouth than more formal forms of promotion
methods; the receiver of word-of-mouth referrals tends to believe that the
communicator is speaking honestly and is unlikely to have an ulterior motive
(i.e. they are not receiving an incentive for their referrals. Word-of-mouth
depends on the extent of customer satisfaction with the product or service and
on the degree of its perceived value.
Our business values word of mouth advertising for several reasons. First
of all, if you tell someone how much you like a business, that word of mouth
endorsement doesn't cost the business any money. Magazine, television, radio
and Internet ads can be expensive, but word of mouth advertising is usually
free. The less money the business has to spend on advertising, the more profit
they can make.
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7.PRICING STRATEGY:
Introductory price:
Items Price (Rs.)
Plain Chokiiza 69
Black and white special 81
Choco exotic 89
Nutalishesh 111
Choco storm 89
Sweet tooth 109
Choco bonanza 139
Price after 1 year:
Items Price (Rs.)
Plain Chokiiza 74
Black and white special 86
Choco exotic 94
Nutalishesh 116
Choco storm 94
Sweet tooth 114
Choco bonanza 144
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8.PACKAGING:
The10" chokiiza each comes thoughtfully packaged in their own 'food safe'

chokiiza box. The chokiiza box provides maximum protection as well as good
heat retention. The chokiiza box is made of cardboard with the logo printed all
over the box. Box is purchased at a wholesale rate. At the base of the box
butter paper is placed.
Tissue paper is also given along. The packaging of chokiiza is very important
for its success. Only if it’s packed properly the chokiiza will be free from
damage and the customers will be able to enjoy it.
9.FUTURE PLANS:
Our future plans includes introduction of new chocolaty products into the
market so that Chokiiza has a wider range of products to offer and also this
would attract more people. These would include chocolate burgers and
sandwiches. Also we plan to start some new chocolate shake into the market.
Chocolate Burgers:
Chocolate burgers would be one of our new innovation to our already

existing product. Our chocolate burger would be made of milk chocolate
hamburger patty, peanut butter and chocolate buns and to add to this
chocolate syrup and some nuts.
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Chocolate Sandwich:
Another new introduction would be chocolate sandwich. The chocolate

sandwich would be a tasty treat which would consist of 4 slices of bread and on
each slice there would be a different spread. For example on the first slice there
would be peanut butter, second slice fruit jam, third slice honey and on the
fourth slice our main ingredient chocolate bars.
Chocolate Shake:
The last product that our company is going to introduce is chocolate

shake. This would include milk, chocolate syrup, whipped cream topped with a
range of toppings and a scoop of ice cream. This wouldn’t be introduced by the
next year though.
Our plans for the next year would be to just increase the sales of our
products so a huge amount of profits is earned by the company. As for the
immediate future we don’t plan to make many changes since we are still a new
company in the market. Another plan would be to cater to the needs of people
staying outside Borivali. We would try to provide delivery to the people who live
beyond Borivali too. Accepting party orders is another important future plan of
our company.
Last but not the least our main plan is to open a store of our own. The
decor and theme would be centered on the cutting edge open kitchen with
brick arches and distinctive lighting. Our energy and atmosphere will appeal to
families, groups, and schools. This would only happen after a long period of
time and by achieving large turnover. The approximate period would be at least
5-6 years depending on our profits. This would mean increase in the number of
staff and other promotional activities
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10. ANNEXURE:
10.1 Survey Form:
Chokiiza
Name: ____________________ Age: ______ Gender: _________
1. Would you buy chokizza?

o Yes
o No
2. How often would you buy chokiiza?

o Daily
o Weekly
o Monthly
3. How much would you pay for a 10” pizza?

o Rs. 50 – 100
o Rs. 100 – 150
o Rs. 150 and above
4. What topping would you prefer in a chocolate pizza?

o White chocolate
o Dark chocolate
o Candies
o Dry fruits
o Rainbow sprinkles
5. Would you recommend Chokiiza to others?

o Yes
o No
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10.2 Pamphlet Before Launch:
39
10.3 Pamphlet After Launch:
40
10.4 Menu
41

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T.Y. B.M.

S – B CHOKIIZA Group No: 6

1.1 Idea Formulation:

Improving the customer’s satisfaction through good quality of products.

1.3 Keys to Success:

 Employee training to insure the best communication techniques.

1.4 SWOT Analysis

We conducted a survey to find out the acceptability of our product in the

2.2.1 Would you buy Chokiiza?

2.2.2 How often would you buy chokiiza?

Daily Weekly Monthy

2.2.3 How much would you pay for a 10” pizza?

2.2.4 What topping would you prefer in a chocolate pizza?

2.2.5 Would you recommend Chokiiza to others?

Particulars Units Per Unit Cost Total

How to make a chokiiza?

BLACK & WHITE SPECIAL

Sprinkle with dark chocolate. Bake on lowest rack of oven10 to 12 minutes or

Preheat oven to 425°F.

Sprinkle with white chocolate. Bake on lowest rack of oven10 to 12 minutes or

Sprinkle with brown chocolate chips. Bake on lowest rack of oven10 to 12

Preheat oven to 425°F.

Sprinkle with brown chocolate chips. Bake on lowest rack of oven10 to 12

Sprinkle with brown chocolate chips. Bake on lowest rack of oven10 to 12

Preheat oven to 425°F.

Sprinkle with brown chocolate chips. Bake on lowest rack of oven10 to 12

5.2 12 months sales forecasts 2011

5.3 12 months sales forecast for 2012

5.4 Cost sheet

Total TOTAL COST/UNI

5.5 Cost sheet details

Chocolate bar 50 90 4500 4400

5.5.2 Working note

Selling and Distribution Units Per unit cost Total

Pizza Box 500 3 1500

Labour 2 1500 3000

Tissue Paper 40 20 800

Local Newspaper Distribution 300

Pamphlets 5000 1750

Butter Paper 25 25 625

5.5.3 Working note

Office and Administration Units P.U. Cost Total

Telephone Bill 200

Bill Pad 5 25 125

Electricity Bill 500

5.5 Break Even:

Total Fixed cost ……………………..69000

Contribution margin ratio = 123434 / 629054 = 0.20

Break Even in Rs= Fixed Cost/ Contribution margin ratio

pass it the message to others. To reduce our expenditure we ourselves are

Word of mouth advertising is an unpaid form of promotion—oral or

Items Price (Rs.)

Black and white special 81

Sweet tooth 109

Choco bonanza 139

Price after 1 year:

Items Price (Rs.)

Black and white special 86

Sweet tooth 114

Choco bonanza 144

The10" chokiiza each comes thoughtfully packaged in their own 'food safe'

Chocolate burgers would be one of our new innovation to our already

Another new introduction would be chocolate sandwich. The chocolate

The last product that our company is going to introduce is chocolate