Course Title : Purposive Communication

Number of Units :3

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s 2013).

Purposive Communication is a three-unit course that develops student’s communicative competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It
equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skill and insights that students gain from this course may be used in their academic endeavors, their chosen discipline,
and their chosen careers as they produce relevant oral, written, audio-visual and/or web-based output for various purposes.

Learning Outcomes

At the end of the course, students should be able to:

Knowledge

1. Describe the nature, elements and functions of verbal and non-verbal communications in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure

Skills

1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global setting using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles

Values

1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas

 2. Appreciate the differences of the varieties of spoken and written languages
3. Adopt awareness of audience and context in presenting ideas;
4. Appreciate the impact of communication on society and the world

Course Outline

Dates Topics Outputs Trainers

First Week (April 24-April 29, 2017)
April 24 (Mon) Orientation Virna Villanueva
Jenifer Rojo-Sevilla

Communication processes, Reaction Paper Virna Villanueva

principles and ethics

Communication and
Globalization

April 25 (Tues) Local and global Research and Report Jenifer Sevilla
communication in
multicultural settings

April 26 (Wed) Evaluating messages and/or Multimodal invitation for Jenifer Sevilla
images people to join cause-oriented
events (posters, media
campaign, advertisements)
April 27 (Thurs) Varieties and registers of Role plays Virna Villanueva
spoken and written language
April 28 (Fri) Communication aids and Public service announcement Virna Villanueva
strategies using tools of (video clip)
technology
April 29 (Sat) Workshop on preparing video Video clips Invited resource speaker
clips
Second Week (May 2- May 6, 2017)
May 2 (Tues) Evaluating messages and/or Multimodal Presentation Virna Villanueva
images output (posters, media campaign, Jenifer Sevilla
advertisements)
May 3 (Wed) Communication for various Public speaking activity (e.g., Jenifer Sevilla
purposes impromptu, extemporaneous)
May 4 (Thurs) Communication aids and Public service announcement Virna Villanueva
strategies using tools of (video clip) Jenifer Sevilla
technology output
May 5 (Fri) Reporting Virna Villanueva
Jenifer Sevilla
May 6 (Sat) Reporting Virna Villanueva
Jenifer Sevilla
Third Week (May 8-13, 2017)
May 8 (Mon) Reporting Virna Villanueva
Jenifer Sevilla
May 9 (Tues) Demonstration Virna Villanueva
Jenifer Sevilla
May 10 (Wed) Demonstration Virna Villanueva
Jenifer Sevilla
May 11 (Thurs) Demonstration Virna Villanueva
Jenifer Sevilla
May 12 (Fri) Demonstration Virna Villanueva
Jenifer Sevilla
May 13 (Sat) Graduation Virna Villanueva
Jenifer Sevilla
Topics for Reporting:

1. Writing incident report

2. Writing a medical case
3. Writing investigative report
4. Writing civil complaints/case studies
5. Writing technical report
6. Writing a research-based journal article
 7. Considering academic integrity in writing
8. Literary analysis
9. Preparing and delivering presentations
10. Documenting using APA style
11. Writing business report
12. Writing project proposal

PURPOSIVE COMMUNICATION Required Readings and Other Materials

Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Profession. NY: McGraw Hill, 2012.
Bullock, R. & Goggin, M. The Norton Field Guide to Writing. 3rd ed. W.W. Norton Company, 2013.
Chase, R. & Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah: Plain and Precious Publishing, 2013.
Dainton, N. & Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction . 3rd ed., Sage Publications, 2015.
Mooney, A., Peccei, J.S., & La Belle, S., et.al. Language, Society and Power: An Introduction. 3 ed. London: Routledge, 2010
rd

Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Ally & Bacon, 2014.

PURPOSIVE COMMUNICATION Suggested Readings and References

Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop, 2010.
Axelrod, R. & Cooper, C. The St. Martin’s Guide to Writing. 10th ed. Bedford/St. Martin’s, 2013.
Biber, D. & Conrad, S. Register, Genre, and Style. Cambridge: Cambridge University Press, 2009.