COMMUNICATION

IN MULTICULTURAL SETTING
Effective communication and the
ability to understand cultural
differences are skills that are too
frequently deficient both in students
and in educators
• Multiculturalists – persons respectful of
and engaged with people from distinctly
different cultures.
Cultural Ignorance
• Affects communication
• May lead to lost opportunities and increased
levels of tension between people

Blinking while
Showing
Receiving
the asole
business
of the card
shoe
another person talks
Globalization - requires that we pay attention to a related concept –DIVERSITY-

R
A A GENDE
C G R
E E
INCOM
E
ETHNI
CITY
RELIG
ION
DEFINING INTERCULTURAL
COMMUNICATION
Intercultural Communication
interaction with individuals from different cultures
FORMS OF INTERCULTURAL
COMMUNICATION
Interracial Communication
the interpreting and sharing of meanings with
individuals from different races
Interethnic Communication
interaction with different individuals from different
ethnic origins
FORMS OF INTERCULTURAL
COMMUNICATION
International Communication
communication between persons representing
different nations

Intracultural communication
interaction with members of the same racial or
ethnic group or co-culture as yours
CULTURE AND CO-CULTURE
Culture
–a system of knowledge, beliefs, values, customs,
behaviors, and artifacts that are acquired, shared, and used
by members during daily living.

Co-culture
– cultures within a culture
– composed of members of the same general culture who
differ in some ethnic or sociological way from the parent
culture
Assimilation –the means by which co-culture members
attempt to fit in with the members of the dominant
culture
Accommodation – the means by which co-culture
members maintain their cultural identity while
striving to establish relationships with members of
the dominant culture
Separation – co-culture members use to resist
interacting with members of the dominant culture.
Ethnocentrism

the
tendency
to see
one’s own
culture as
superior to
all others
Cultural relativism
• the opposite of ethnocentrism
• the acceptance of other cultural groups as equal
in value to one’s own
 SHORT REPORT
1. Asia
2. Middle East
3. North America
4. South America
5. Europe
6. Africa