GNED 05: PURPOSIVE COMMUNICATION 1ST SEMESTER
PURPOSIVE COMMUNICATION
SEPTEMBER 28, 2021
Communication Process and Its
components
*Communication is vital/necessary for
everyone’s life.
Communication
Process of sharing meaning in any
context.
• Wood (2003) defined
communication as a systematic
process in which people interact
with and through symbols to
create and interpret meanings.
• The abilities to use, transmit,
comprehend, and respond to
symbols are uniquely human
capacities that set us apart from
any other creatures on earth.
Communication, therefore, is one
of the most essential aspects of
our lives.
1. Context
PHYSICAL CONTEXT- Refers to
where communication takes
place (temperature, lighting,
noise level) are factors that affect
the communication process.
SOCIAL CONTEXT- Is the
relationship that exist between
and among participants.
*For example: A teacher-student
relationship; wherein it can exhibit a
formal way of communication. On the
other hand, a romantic relationship
between people where they can show
how intimate they are towards each
other.
PSYCHOLOGICAL CONTEXT-
Includes the moods and feelings
each person brings to the
people.
*For example: You are showing
sadness while talking to certain
people.
HISTORICAL CONTEXT- The
background provided by
the previous
communication between
the participants that
influences the
understanding of the
current encounter.
*For example: There is something that
happened in the past that allows you to
relate in the current conversation.
(Halimbawa, pareho nyo ginawa yung
isang activity noon, therefore pareho
kayong makaka-relate if ever na pag-
usapan ulit ito ngayon)
CULTURAL CONTEXT-
Includes beliefs, values,
norms, that are shaded by
a large group of people
(Lustig and Koester, 1993,
and Verderber,1999)
*For example: Since we are all pinoys,
we are aware about this filipino time
concept wherein people came later
than the expected time. So the thing is,
if ever na may makakasama tayong
non-filipino, there’s the chance na hindi
nila tayo maintindihan with regards to
that.
2. Participant – the sender/receiver
3. Messages- communication takes
place through sending and
receiving messages.
4. Channels – during the
communication the message
carried through a channel. A
channel according to Verderber
1999) is both a route traveled by
the message and the means of
transportation.
5. Noise – anything that interferes
with communication.
 GNED 05: PURPOSIVE COMMUNICATION 1ST SEMESTER

• Semantic Noise: Are

unintended meanings
aroused by certain
symbols that prevent
comprehension
For example: Both person has a different
interpretation towards a certain word.
Therefore, it may lead to
misunderstanding. (di
nagkakaintindihan) can be
verbal,written,etc.
• External Noise: Are sights,
sounds, and other stimuli in
the environment that draw
people’s attention away
from what’s being said.
*For example: Barking of dogs, etc.
• Internal Noise: Are
thoughts and feelings that
intervene with the
communication process.
*For example: fear, depression, anger,
or over excitement of the speaker may
cause him or her to become muddled in
communication, hence hindering
understanding or clear speech.

Extra types of noise:

Physiological Noise
Technological Noise

6. Feedback- Responses to
message are called feedback.

ACTIVITY : MAKE YOUR OWN

COMMUNICATION MODEL