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GROUP MEMBERS:

Daraz.pk FAHAD UR REHMAN KHAN

MOMIN JUNAID
OTD Final Presentation
RAMSHA
HAMZA VAKIL
ZAIRA ATHAR
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What is ISO?

 International Organization for Standardization

 based in in Geneva, Switzerland, the members of which are
the standards organization of the 165 member countries.
 Consultation the standards promises customers that all
vendor company activities design, manufacturing,
production, purchasing, quality control, packaging, handling,
storage, shipping, and customer service etc
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Daraz.pk
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Daraz.pk

 Daraz.pk is the one of the biggest e-commerce web base in Pakistan.

 Daraz doing its operation in Pakistan, Sri Lanka, Bangladesh and Myanmar
 funded with foreign investment.
 It has direct investment from Qatar-based telecommunication company
Ooredoo and Berlin- based Rocket Internet is our parent company.
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Mission Statement

 Our mission is to be the Pakistan’s best

customer oriented company where people
will get every possible product from industrial
engineering to home decorative.
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Vision Statement

 We want to provide variety of products to our

customers at best cheapest price we can gave to
their door steps within a blink of eye. And want to
be the most selling market place in Pakistan.
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Products or SOPs

 Smartphones
 TVs, Audio theaters and video accessories
 Home Appliances
 Computers
 Gaming consoles
 Cameras
 Sporting goods
 Men’s Fashion
 Women’s fashion
 Cosmetics
 Home and living
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Business Model
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Suppliers (Daraz to Consumer)

 TCS (Within Karachi)

 Leopard Courier (Outside Karachi)
 DHL (International)
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Organogram
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Black Friday Financial Analysis 2015/2016

 As per the 2015, the Daraz.pk confirmed so many orders which gained them 60
Million Euros from their black Friday.
 But in 2016, they could only make 6 million euros, which means 70% of the sales
are gone.
Reason?
 The customers returned a lot of products and some customers got the products
but all of them are broken.
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Implementation of ISO
9000/9001 at Daraz.pk
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The organization’s quality policy and quality objectives

 Dazar.pk gives the 7 to 30 days replacing guarantee to its

consumers, only in the following cases;
 When the stuff is broken
 When the delivered good is sabotaging the ordered good. In
other words, if you ordered a Bag and you got a Mobile.
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Procedures, instructions, and records

 Raw Material to warehouse

 Sorting at Warehouse
 Shelves at Warehouse

For ISO: Efficient warehousing and shelving after giving training to employees
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Data management

 OBS Management software for Order processing

 BOB Management software for Supplier management

For ISO: Skill full Microsoft certified professionals should be there.

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Customer satisfaction from product quality

 There were 70% decline in 2016 Black Friday sales as compare to the 2015 black
Friday, many orders were backed or returned because they got faulty or broken
stuff.
 Making sure the best packaging as well as they can outsource their warehousing,
to the ISO certified warehousing.

For ISO: Efficient use of IT and CRM management to measure the consumer
needs.
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Improvement opportunities

 Daraz.pk is doing and getting onboard all the suppliers and sole proprietorship
entities which are willing to sell their goods, which comes under
entrepreneurship.
 They should take only ISO certified suppliers to make themselves ISO
certified.Quality analysis
 Daraz.pk earns 30% commission from the people who list their products on their
website.
 Each element of a quality management system serves a purpose toward the
overall goals of meeting the customers’ and organization’s requirements.
Ensuring each of the elements of a QMS is present ensures proper execution and
function of the QMS.
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Conclusion

 Daraz.pk is one of the biggest selling websites in Pakistan as well as outside Pakistan,
entertaining more than a million users on their website per day.
 Daraz.pk showed the highest grossing firm in the sales of 2015 black Friday.
 Daraz.pk is empowering the individual to companies to list their products on
daraz.pk and sell them online via their website. Daraz.pk earns 30% commission per
sale from these individuals and companies selling their products on daraz.pk
website.
 Daraz.pk had to face a lot financial troubles after their CEO Muneeb Mayer left
Daraz.pk in 2016.
 Daraz.pk has implemented OBS management system for the order processing and
BOB management system for the suppliers and vendors monitoring.
 Daraz.pk is lacking the consumer satisfaction due to the quantity, and not having the
products on their website made by the companies which are not ISO certified.
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Recommendations

 Daraz.pk should focus on the getting ISO certified suppliers on board.

 Daraz.pk has to work on consumer satisfaction because due to the declining
consumer satisfaction at daraz.pk, it cost them 70% decline in their sales.
 For the data management, the software is top notch but the professionals
should be well trained to operate their data management software as the whole
company is based on it.
 Warehousing is not efficient, it is causing the delay in dispatching the product as
the labor takes a lot of time determining the exact location of the product they
are searching for, delays are linked to the customer dissatisfaction, which is
going against the ISO certification.
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Thank You!