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  • Decisiontree@2020.11.25 07.29.47

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    Fidiyanti Febrina
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    The document is a decision tree for Westward Magazine to determine the best strategy for launching a new product against a competitor. Some of the options considered are launching before or after the rival, boosting circulation through advertising, and the resulting circulation levels and profits under each scenario. The decision tree analyzes launching in January versus April next year, and whether boosting circulation would be worthwhile based on the expected circulation and profit levels.

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    The document is a decision tree for Westward Magazine to determine the best strategy for launching a new product against a competitor. Some of the options considered are launching before or after the rival, boosting circulation through advertising, and the resulting circulation levels and profits under each scenario. The decision tree analyzes launching in January versus April next year, and whether boosting circulation would be worthwhile based on the expected circulation and profit levels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Decisiontree@2020.11.25 07.29.47

    Uploaded by

    Fidiyanti Febrina
    The document is a decision tree for Westward Magazine to determine the best strategy for launching a new product against a competitor. Some of the options considered are launching before or after the rival, boosting circulation through advertising, and the resulting circulation levels and profits under each scenario. The decision tree analyzes launching in January versus April next year, and whether boosting circulation would be worthwhile based on the expected circulation and profit levels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Wetsward

    New Fashion Magazine


    T his decision t ree is t o know which decision t hat will be best f or West ward Magazine t o launch it s new product t oward it s Compet it or
    High
    Circulation $3,500,000
    Before Rival $4,000,000
    0 .75 0.00

    $0 0.80 Low

    $3,250,000 Circulation $500,000


    $1,000,000
    0 .25 0.00
    High
    launch vs Rival Circulation $3,300,000
    January next year Boost $4,000,000
    0 .70 0.00
    -$500,000
    0 .00
    $3,180,000 -$200,000
    1.00 Low

    $3,100,000 Circulation $300,000

    Advertising $1,000,000
    0 .30 0.00

    $0 0.20 High
    $2,900,000 Circulation $3,500,000
    No Boost $4,000,000
    0 .50 0.00
    w Fashion Magazine
    $0 0.00 Low

    $2,500,000 Circulation $500,000


    $1,000,000
    0 .50 0.00
    $3,005,000 High
    Circulation $4,000,000
    Before Rival $4,000,000
    0 .75 0.225

    $0 0.30 Low

    $3,250,000 Circulation $1,000,000


    $1,000,000
    0 .25 0.075
    High
    launch vs Rival Circulation $3,800,000
    April next year Boost $4,000,000
    0 .70 0.49
    $0 1.00
    $3,005,000 -$200,000
    1.00 Low

    $3,100,000 Circulation $800,000

    Advertising $1,000,000
    0 .30 0.21

    $0 0.70
    $2,900,000 Circulation $4,000,000
    No Boost $4,000,000
    0 .50 0.00

    $0 0.00
    $2,500,000 Circulation $1,000,000
    $1,000,000
    0 .50 0.00

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