Ali Amjad

Section J

17U00015

Assignment

Synopsis

Synopsis

The effect of customer trust in online shopping behavior

Literature Review

Sr Name of Article Author IV DV Relationship

1 A PERSPECTIVE OF Lim yi Jin, Trust, Online +
CONSUMER ONLINE Abdullah emotional trust shopping
SHOPPING. Bin Osman,
Mohd
suberi bin
AB. Halim

2 A PERSPECTIVE OF Lim yi Jin, Consumer Online +

CONSUMER ONLINE Abdullah behavior shopping
SHOPPING. Bin Osman,
Mohd
suberi bin
AB. Halim

3 A PERSPECTIVE OF Lim yi Jin, Purchase Online +

CONSUMER ONLINE Abdullah intention, shopping
SHOPPING. Bin Osman, perceived
Mohd usefulness
suberi bin
AB. Halim

4 The role of consumer trust Sonja Online social Online +

in online shopping. Grabner- network, value shopping
Kra¨uter
5 The role of consumer trust Sonja Privacy, Online +
in online shopping. Grabner- security shopping
Kra¨uter
6 Consumer Behavior in Mrs. T. Online
Online Shopping. Sreerekha, High spenders shopping ___
Mrs. R.
 Saranya,
Mr. V. S.
Prabhu
(2016)

7 Consumer Behavior in Mrs. T. Price easers Online

Online Shopping. Sreerekha, and bargain shopping
Mrs. R. seakers
Saranya,
Mr. V. S.
Prabhu

Definition Tables

Sr Construct Conceptual Definition Operational Author

Definition
1 Trust(Indepen Trust is as significant a factor for The product of Merriam-
dent Variable) successful online Brand Y is very webster
interactions as it is in offline good in quality
communitie and convenient
Trust is as significant a factor for and I trust brand
successful online Y.
interactions as it is in offline
communitie

Trust is as significant a factor for

successful online
interactions as it is in offline
communities. Trust is an important
factor to predict the behaviour of an
entity and as a criterion
for an entity selection
Trust is as significant a factor for
successful online
interactions as it is in offline
communities. Trust is an important
factor to predict the behaviour of an
entity and as a criterion
for an entity selection
Trust is as significant a factor for
successful online
interactions as it is in offline
communities. Trust is an important
factor to predict the behaviour of an
 entity and as a criterion
for an entity selection
Trust is as significant a factor for
successful online
interactions as it is in offline
communities. Trust is an important
factor to predict the behaviour of an
entity and as a criterion
for an entity selection
Trust is as significant factor for
successful online interactions as it is in
offline communities

2 Emotional emotional trust is trusting behavior .  Xiao &

trust motivated primarily by strong positive Benbasat
(Independent affect for the object of trust (2003)
Variable)

3 Consumer the study of individuals, groups or The articles of Hawkins,

behavior organizations and the processes they Brand Y satisfy Best, and
(Independent use to select, secure, use and dispose or fulfill my Coney, 2001
Variable) of products, services, experiences or needs and I have
ideas to satisfy needs and the impacts good experience
that these processes have on the with brand.
consumer and society.

4 Purchase Defined as a measure of the strength The product of Hawkins,

intention of one’s intention to make a specific brand fits my Best, and
(Independent decision to buy a specific product. personality that’s Coney, 2001
Variable) why I prefer
brand Y, this
brand represent
me as I am.

5 Perceived The degree to which a person believes Brand Y enhance . Davis,

usefulness(Ind that using a particular system would my performance 1989 
ependent enhance his/her job performance as I am
Variable) comfortable with
brand Y & using
brand Y clothing
 and shoes in
daily life.
6 Online Online shopping is the process Whenever I hear Hollensen,
shopping(Dep consumers go through when they about online 2012
endent decide to shop on internet. shopping, I only
Variable) shops from
brands which I
trust. And for
unknown brands
I usually don’t
take risk to shop.

Theoretical Framework

High
Spenders

Consumer
Behavior
Privacy and
Security
 Perceived
Usefulness Online
Shopping
Behavior
Purchase
Intention

Trust

Independent Variables:

 Perceived Risks
 Trust
 Consumer Behavior
 High spenders
 Perceived usefulness
 Privacy and security
 Purchase intention

Dependent Variable

 Online shopping

Hypothesis

H1: High spender customer has an effect in online shopping.

H2: Consumer purchase behavior depends on privacy and security of information in online
shopping.
H3: Perceived usefulness positively correlates with Online shopping behavior of customers.

H4: Trust positively correlates with online shopping behavior.

H5: Purchase intention of customer has an effect in online shopping.