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Theoritecal Diagram
Theoritecal Diagram
ID: M200201105
Corporate
Social
Responsibility Dependent Variable
Mediating Variable
Independent Variable
Consumer Consumer
Satisfaction Loyalty
Customer
Trust Brand
Familiarity
Moderating Variable
Mediating Relationship
Moderating Relationship
Break down:
1 ____ is unreliable.
2 I can rely on the promises
made by WL.
3 ____ Management is
competent to run its
Ali, A. (2011). Predicting individual
business.
investors’ intention to invest: An
4 I believe that WL will not
Consumer experimental analysis of attitude as a
hide important 5
Satisfaction mediator. International Journal of
information from its
Human and Social Sciences, 6(1), 57–
investors knowledge
73.
5 ____ has reliable
members of board of
directors.
6 In my opinion, ____ is
trustworthy.
Md Husin, M. Aziz, S. and Bhatti, T. (2022) refers the model of the present study was
evaluated in the banking industry of Lima, the capital of Peru. The current study is
quantitative, based on multivariate correlational analysis using online surveys using Survey
Monkey, distributed by snowball, and it was applied to bank consumers regarding corporate
social responsibility (CSR) activities and their impact. The questionnaire consisted of two
sections. The first part collected socio-demographic information from bank customers, the
second part consisted of questions based on the variables of the research model to evaluate
the effect of corporate social responsibility and customer satisfaction through customer trust
and customer loyalty. The original items were translated from English to Spanish and a pilot
study with 20 customers was performed to improve the survey content. The pilot group was
not incorporated into the final sample. The section related to corporate social responsibility
consisted of six items [76], customer satisfaction with five items [76], customer trust with
three items [73], and customer loyalty with five items [39].
Reference – 2:
Ali, A. (2011). Refers that it is intended to portray that the total CSR of business comprises
distinct components that, taken together, constitute the whole. The most critical tensions, of
course, would be between economic and legal, economic and ethical, and economic and
philanthropic. In summary, the total corporate social responsibility of business entails the
simultaneous fulfillment of the firm's economic, legal, ethical, and philanthropic
responsibilities.
Reference – 3:
Alam S.M.S, et. al (2010) in a paper entitled “Corporate Social Responsibility of Multi-National
Corporations in Bangladesh: A Case study on Grameenphone” pointed out that CSR is still an
evolving concept that enables corporate executives to create and apply self-determined
policies to best meet the needs and demands of its stakeholders. The peculiar nature of CSR
practices makes their cross-border management difficult. Achieving consistent CSR practices
across global operations involves not only the transfer of the CSR practice, but also the
transfer of its underlying value and meaning.