STRATEGIC MANAGEMENT

INSTRUCTOR: Tania Hasan

GUIDELINES FOR THE ANALYSIS OF THE COMPREHENSIVE CASES.

Written Analysis of the case must include the following.

A. Vision statement (current and proposed).

B. Mission statement (current and proposed).
C. External Audit with interpretations including CPM
D. Internal audit with interpretations including financial ratio analysis.
E. SWOT Strategies.
F. Space Matrix (use only 4 factors each of your own choice for FP, SP, CP, IP), with
interpretations.
G. IE matrix highlighting the various strategies of the 9 sections.
H. QSPM with interpretations.
I. Recommended strategy.

Presentation must include the following.

A. Proposed mission statement and its defense. (2 min)

B. Strategy formulation-discussion on the strategies generated. (2 min)
C. Strategy evaluation and selection and supporting argument. (2 min)
D. Strategy implementation- show a flow chart of how the selected strategy is translated into an
annual objective for the company and down the various divisional and functional levels. (2 min)
E. Discussion on how the proposed strategy will maintain the competitive advantage. (2 min)

Special instructions:

1. The submission must have the cover sheet with the group members’ names in alphabetical order,
group number, section and the name of the case.
2. The written analysis must be formatted in Times new roman font 12, 1 line spacing.
3. Each case submission must be submitted via email. No submission will be accepted after 5
minutes. Failure in submitting the case analysis will result in a 0 for that case.
4. In every case session, the groups will be randomly called to make presentation.
5. Every student is required to have read the case. There are CP marks for the contribution made
during the presentation.
6. NO EXCUSE REGARDING THE INTERNET PROBLEMS OR USB ISSUES WOULD
BE ACCEPTED. FOR SAFE SIDE, EACH MEMBER MUST HAVE A SOFT COPY OF
PRESENTATION.
7. Each case carries 5%. This includes written analysis, presentation.
8. Dress code: Smart casual.