Competition Boheco

Company Positioning :Sustainable

applications of Hemp to drive Social Impact -
Mainly aimed at Improving life of lower
middle strata of the society

Positioning Personal Care Product Positioning :

Industrial hemp and cannabis based
products for the Upper middle class
Typical Persona - Health Conscious
customer, 20-50+ age group urban
Consumers

D2C Online store

Distribution Channel Categories Include: Nutrition, Wellness
Personal Care

Product: Personal Care HEMP Gift Bag, The Happiness Pack, The
Luscious Pack

Pricing Pricing of products generally in Range of

INR 500-1000
 Satliva
Personal Care Product Positioning : Future
Middle / Upper-Middle Class, who
use organic and natural ways for
skin & body care
Typical Persona - 25-50+ age group Typical Persona would be a Typical User Persona - Age
urban consumers
Oily, dry, sensitive, ageing, dry skins cooking - newly married
Gentleman product positioning
different in terms of oils for
grooming etc.
D2C from the Online Platform,
Aggregrator Like Amazon, Nykaa
Social media platforms like,
Pinterest, Instagram etc.
180 days shelf life
Face cream, Hair Cream,
Soap Bar, Body Oil
Individual Product Range from INR
400-600
Bundled product available at higher
cost
India Hemp & Co Vedi Herbal
Company Purpose - Towards
a Greener, Sustainable
Product Positioning - To
create an effective solution for
Product Positioning - different diseases and
Towards Cooking ingredients, alleviate pain in many cases
(Chef Kits), Oils & powders
home member involved in group no bar- consumers
suffering from different
couples - short on time and diseases and looking for
looking for a sustainable & alternative and natural ways
healthy way of cooking of healing
D2C online store
vediherbals.com + aggregrator
D2C online store like amazon and specialized
indiahempandco.com
ayurveda selling platforms like
ayurvedamegastore.com
Bar Soap, Modaka, Cannapain
Protein Powder, Hemp Seed Supplements, Nutraceutical
oil and Chefs Kit Products, Bathing Products,
Oil Extracts
Basic Supplements are Priced
Less product availability - around INR 200-400
Mostly in the range of INR
Other medicinal oil solutions
400-500
are priced higher at around
INR 4000
Remarks - A loyalty based
program available