AIH Higher Education – BUS211 International Business Semester 2, 2014 v.

Report Template – BUS211 International Business

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BUS211 International Business

Semester 2, 2014

Assessment 2: Case Study Analysis

‘Pirates of Globalisation’

Written by

Student no. student name:

Tutorial no. 1

AIH Higher Education

Developed by Dr Grace Phan-Athiroj

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AIH Higher Education – BUS211 International Business Semester 2, 2014 v.2

Executive Summary

*** The Executive Summary, Table of Contents and References are not included in the
required word length but you must provide them.

Executive Summary: should not be longer than a page (approx 75% of a page).

Paragraph 1: summary of introduction (please note do not type ‘summary of …’)

Paragraph 2: summary of content/analysis/findings (please note do not type ‘summary of …’)

Paragraph 3: summary of conclusion (please note do not type ‘summary of …’)

Table of Contents

Developed by Dr Grace Phan-Athiroj

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AIH Higher Education – BUS211 International Business Semester 2, 2014 v.2

Pages

Executive Summary 2

Table of Contents 3

1.0 Introduction
1.1 Background
1.2 Aims
1.3 Scope

2.0 Case Analysis

2.1 What actions can companies and governments take to ensure that products
cannot be easily pirates? Be specific.
2.2 Do you think that the international business community is being too lax
about the abuse of intellectual property rights? Are international companies
simply afraid to speak out for fear of jeopardizing access to attractive
markets?
2.3 increased digital communications may pose a threat to intellectual property
because technology allows people to create perfect clones of original works.
How do you think the Internet is affecting intellectual property laws?
2.4 Locate information on the Tiffany vs, eBay lawsuit mentioned in the case.
Identify the arguments of the plaintiff and the defendant and who prevailed.
What are the implications of the lawsuit for the sale of counterfeits in online
auctions?

3.0 Conclusion

References

Note: You may have more or less than 3 sections.

Developed by Dr Grace Phan-Athiroj

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AIH Higher Education – BUS211 International Business Semester 2, 2014 v.2

Lists of Figures/Tables (optional)

Pages

Figure 1: xxxx 2

Developed by Dr Grace Phan-Athiroj

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AIH Higher Education – BUS211 International Business Semester 2, 2014 v.2

1.0 Introduction
1.1 Background
1.2 Aims (of this report)
1.3 Scope

2.0 Case Analysis

2.1 What actions can companies and governments take to ensure that
products cannot be easily pirates? Be specific.

2.2 Do you think that the international business community is being too lax
about the abuse of intellectual property rights? Are international
companies simply afraid to speak out for fear of jeopardizing access to
attractive markets?

2.3 increased digital communications may pose a threat to intellectual

property because technology allows people to create perfect clones of
original works. How do you think the Internet is affecting intellectual
property laws?

2.4 Locate information on the Tiffany vs, eBay lawsuit mentioned in the
case. Identify the arguments of the plaintiff and the defendant and who
prevailed. What are the implications of the lawsuit for the sale of
counterfeits in online auctions?

3.0 Conclusion

Developed by Dr Grace Phan-Athiroj

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AIH Higher Education – BUS211 International Business Semester 2, 2014 v.2

References (start a new page)

Developed by Dr Grace Phan-Athiroj

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