Strengths

 Experienced company with strong brand image and financial stability

 They have a global reach
 Diversified (Frito lays & Quaker foods)
 Determined to expand and diversify
 Focused towards having health products in their portfolio like Novel
 Developing beverages for distinct locally relevant taste preference
 Burger king all over china replaced coke with pepsi
 Owns two large bottle (Pepsi bottling group, Pepsi Americans)
 Owns largest food and beverage Research and Development
 Acquisition of many restaurants and businesses around the globe

Weaknesses

 Huge divestments in 2007 causing loss of revenue

Opportunities

 New markets available so huge demand

 New cola products by adding novel natural sweetener without sacrificing taste

Threats

 More competitors of sodas and energy drinks

 Health awareness among consumers so shifting to healthier beverages
 Laying off employees leading to bad reputation in the market
 Carbonated drinks sector growth