Project Submission: Advertising

ADVERTISING
PROJECT SUBMISSION
11th SEPTEMBER, 2019
Submitted By:
Fahad Ahmad
(17U00092)
1
Contents
TVC NEWS ................................................................................................................................................................................................................... 3

TVC ENTERTAINMENT ........................................................................................................................................................................................... 11
NEWSPAPER .............................................................................................................................................................................................................. 15
RADIO ......................................................................................................................................................................................................................... 17
DIGITAL ..................................................................................................................................................................................................................... 19
OUTDOOR .................................................................................................................................................................................................................. 20
SHOPS ......................................................................................................................................................................................................................... 20
APPENDICES ............................................................................................................................................................................................................. 21
APPENDIX 1: DIGITAL (INSTAGRAM) ........................................................................................................................................................................ 21
APPENDIX 2: OUTDOOR ........................................................................................................................................................................................... 25
APPENDICE 3: SHOPS ............................................................................................................................................................................................... 26
APPENDIX 4: GRAPHS ............................................................................................................................................................................................... 27
THANKYOU ............................................................................................................................................................................................................... 28
2
TVC NEWS
Chann Duration in B life C life

Time Slot el Programme Time seconds Brand Category cycle cycle
7.45pm- GEO 7:45:43 MATUR GROW
8.45pm news Report Card PM 17.11 HBL KONNECT ONLINE APP ITY TH
ad 7:46:02 DECLIN GROW
break 1 PM 19.09 CANDYLAND NOW CHOCOLATE E TH
7:46:21 GROW
PM 37.19 TOP CITY STAR LTD REAL ESTATE INTRO TH
7:46:58 MATUR GROW
PM 4.11 HBL KONNECT ONLINE APP ITY TH
7:47:02 MATUR GROW
PM 60.44 TOYOTA REVO AUTOMOBILE ITY TH
7:48:02 HAIER WASHING ELECTRONIC GROW MATU
PM 18.24 MACHINE APPLIANCES TH RITY
7:48:20 MATUR GROW
7:48:42 MATUR MATU
PM 23.53 PANADOL MEDICINE ITY RITY
7:49:05 MATUR GROW
PM 8.76 DALDA OIL COOKING OIL ITY TH
ad 7:56:56 MATUR GROW

break 2 PM 24.40 HBL KONNECT ONLINE APP ITY TH
7:57:13 SKIN PRO WHITENING MATU
PM 17.17 CREAM COSMETICS INTRO RITY
7:57:22 GROW
PM 9.75 GOLOOTLO APP ONLINE APP INTRO TH
7:58:31 MATU
PM 10.05 TECNO MOBILE SMARTPHONE INTRO RITY
3
7:58:41 MATUR MATU
PM 12.37 SHAUKAT KHANAM HOSPITAL ITY RITY
7:58:53 MATU
PM 15.49 KIMS CANDY SWEETS INTRO RITY
7:59:08 GROW MATU
PM 6.16 DIAMOND PAINTS PAINTS TH RITY
7:59:14 HAIER WASHING ELECTRONIC GROW MATU
7:59:34 MATUR GROW
PM 21.51 SUFI DETERGENT ITY TH
7:59:55 ELECTRONIC GROW MATU
PM 24.48 ORIENT APPLIANCES TH RITY
ad 8:02:24 MATU
break 3 PM 38.53 VITAL TEA TEA INTRO RITY
8:03:02 GROW GROW
PM 15.39 OREO STRAWBERRY BISCUIT TH TH
8:03:17 ELECTRONIC MATUR MATU
PM 15.13 DAWLANCE FREEZER APPLIANCES ITY RITY
8:03:32 CELL SERVICE MATUR MATU
PM 6.04 UFONE PROVIDER ITY RITY
8:03:38 MATUR GROW
PM 5.37 TOYOTA AUTOMOBILE ITY TH
ad 8:18:04 CANDYLAND DECLIN GROW

break 4 NAYA PAKISTAN PM 17.79 CHOCOLATE NOW CHOCOLATE E TH
8:18:21 MATUR GROW
8:19:59 PUBLIC SERVICE
PM 33.88 K-ELECTRIC MESSAGE
8:19:32 GROW
4
8:19:47 MATUR MATU
PM 14.57 COCA COLA SOFT DRINKS ITY RITY
8:20:01 GROW
PM 27.99 ZAMEEN.COM REAL ESTATE INTRO TH
8:20:29 MATUR MATU
PM 29.77 PSO DIGI CASH PETROLEUM ITY RITY
8:20:58 MATUR GROW
PM 15.40 SHAAN MASALA RECIPE MIX ITY TH
8:21:13 GROW
8:21:49 GROW GROW
8:22:04 MATUR GROW
8:22:43 DECLIN GROW
PM 10.19 CANDYLAND PARADISE CHOCOLATE E TH
8:22:53 GROW
8:23:09 MATU
PM 10.05 TECNO MOBILES SMARTPHONE INTRO RITY
8:23:19 GROW
8:23:46 MATUR MATU
8:24:00 MATUR MATU
8:24:15 MATUR GROW
8:24:30 GROW
8:25:06 MATUR MATU
8:25:13 DECLIN GROW
PM 7.00 CANDYLAND SONNET CHOCOLATE E TH
5
ad 8:39:52 DECLIN GROW
break 5 PM 9.69 CANDYLAND SONNET CHOCOLATE E TH
8:40:01 MATUR MATU
8:40:16 GROW
8:40:43 MATUR GROW
8:41:20 MATUR MATU
8:41:35 MATUR GROW
8:41:49 GROW
8:42:04 DECLIN GROW
PM 21.73 CANDYLAND NOW CHOCOLATE E TH
8:42:25 MATUR MATU
8:42:40 GROW
8:42:55 MATUR GROW
PM 60.44 TOYOTA AUTOMOBILE ITY TH
9.45pm- GEO 9:45:32 DECLIN GROW

10.45pm News News at 9 PM 11.18 CANDYLAND PARADISE CHOCOLATE E TH
Ad
break 1
Ad 9:49:05 MATUR GROW

break 2 PM 37.05 HBL KONNECT ONLINE APP ITY TH
6
9:49:42 DECLIN GROW
PM 20.05 CANDYLAND NOW CHOCOLATE E TH
9:50:02 MATUR MATU
PM 15.31 COCA COLA SOFT DRINK ITY RITY
9:50:17 MATUR MATU
9:50:37 GROW GROW
PM 20.06 NATIONAL MASALA RECIPE MIX TH TH
9:50:57 MATUR MATU
9:51:27 DECLIN GROW
PM 10.22 CANDYLAND SONNET CHOCLATE E TH
Ad 9:54:24 DECLIN GROW

break 3 PM 9.96 CANDYLAND SONNET CHOCOLATE E TH
9:54:33 MATUR MATU
9:55:03 MATUR MATU
PM 20.29 PSO CARRIENT OIL PETROLEUM ITY RITY
9:55:23 GROW GROW
9:55:38 MATUR MATU
9:55:53 DECLIN GROW
9:56:06 MATUR MATU
9:56:19 GROW GROW
PM 31.07 BLUEBAND BUTTER TH TH
9:56:50 MATUR MATU
9:57:19 GROW GROW
7
9:57:34 DECLIN MATU
PM 34.00 KHABARNAK TV SHOW E RITY
9:58:08 AAJ SHAZEB KHANZADA MATUR MATU
PM 11.50 KE SAATH TV SHOW ITY RITY
9:58:19 HAIER WASHING ELECTRIC GROW MATU
PM 14.49 KASHMIR ISSUE MESSAGE
9:58:52 ELECTRIC GROW MATU
PM 30.83 ORIENT FRIDGE APPLIANCES TH RITY
Ad 10:01:03 MATU
break 4 PM 39.76 VITAL TEA TEA INTRO RITY
10:01:42 ELECTRONIC MATUR MATU
PM 10.9 DAWLANCE FREEZER APPLIANCES ITY RITY
Ad Aaj shazeb khanzada 10:17:54 DECLIN GROW

break 5 ke saath PM 19.78 CANDYLAND NOW CHOCOLATE E TH
10:18:13 MATUR MATU
10:19:01 GROW GROW
PM 9.86 LIFEBUOY SOAP TH TH
10:19:10 MATUR GROW
PM 15.03 BATA SHOES ITY TH
10:19:25 GROW
10:20:01 DECLIN GROW
PM 15.38 WALLS ICECREAM E TH
10:20:16 MATUR GROW
PM 6.41 SURF EXCEL DETERGENT ITY TH
8
10:20:22 MATUR MATU
10:20:37 GROW
PM 10.59 GOLOOTLO APP ONLINE APP INTRO TH
PM 17 CANDYLAND NOW CHOCOLATE E TH
10:21:04 BREE O WASHING GROW
PM 58.13 POWDER DETERGENT INTRO TH
10:22:02 GROW
PM 7.34 BONA PAPA DIAPERS DIAPERS INTRO TH
10:22:09 GROW
10:22:44 GROW
PM 11.15 TECNO MOBILES SMARTPHONE INTRO TH
Ad 10:33:52 DECLIN GROW

break 6 PM 19.13 CANDYLAND NOW CHOCOLATE E TH
10:34:11 GROW MATU
PM 20.56 BANK AL-HABIB BANK TH RITY
10:34:31 GROW
PM 7.72 BONA PAPA DIAPERS DIAPERS INTRO TH
10:34:38 DECLIN MATU
PM 14.44 WALLS ICECREAM E RITY
10:34:52 MATUR GROW
10:34:59 GROW
10:35:35 GROW GROW
10:35:54 MATUR MATU
9
10:36:09 MATUR MATU
PM 19.98 PSO CARRIENT OIL PETROLEUM ITY RITY
10:36:29 GROW GROW
10:36:38 GROW
PM 16.22 MAYFAIR WOW CANDY INTRO TH
10:36:54 MATUR GROW
10.37:01 BREE O WASHING GROW
PM 15.14 POWDER DETERGENT INTRO TH
PM 9.33 CANDYLAND SONNET CHOCOLATE E TH
10:37:25 GROW
PM 7.72 NANA DIAPERS DIAPERS INTRO TH
10:37:32 GROW
10:37:47 MATUR GROW
10:37:53 MATUR GROW
PM 15.31 BATA SHOES ITY TH
10
TVC ENTERTAINMENT
Duration in B life C life

Date Day Time Slot Channel Programme Time seconds Brand Category cycle cycle
GEO
4/2/2 Sund 7:45pm- Entertainmen Supreme 7:45:03 POWDER GROW
018 ay 8:45pm t Gharana PM 4.90 PEDIASURE MILK INTRO TH
7:45:08 COSMETIC MATU
ad break 1 PM 30.34 VEET S INTRO RITY
7:45:38 CANDYLAND CHOCOLAT DECLIN GROW
PM 9.99 SONNET E E TH
7:45:47 GROW GROW
PM 29.92 PANTENE SHAMPOO TH TH
7:46:16 SOFT MATU MATU
PM 30.22 COCA COLA DRINK RITY RITY
Laal Kabootar 7:46:46 STRAWBERRY GROW GROW
movie PM 8.63 OREO BISCUIT TH TH
7:46:54 ONLINE MATU GROW
PM 22.89 HBL KONNECT APP RITY TH
PM 10.23 PARADISE E E TH
7:47:41 STRAWBERRY GROW GROW
PM 15.56 OREO BISCUIT TH TH
9:45pm- Laal Kabootar 9:45:17 CANDYLAND CHOCOLAT DECLIN GROW

10:45pm Ad break 1 movie PM 9.84 SONNET E E TH
11
BHAROSA 10:14:30 CANDYLAND CHOCOLAT DECLIN MATU
Ad break 2 PYAR TERA PM 19.56 NOW E E RITY
10:15:13 GROW GROW
PM 30.08 SAFEGUARD SOAP TH TH
10:15:43 DETERGEN MATU GROW
PM 8.55 SURF EXCEL T RITY TH
10:15:51 SHAVING GROW GROW
PM 15.09 GILLETE BLUE 3 BLADE TH TH
PM 15.21 SPRITE DRINK RITY RITY
10:16:21 COSMETIC GROW MATU
PM 25.20 FAIR & LOVELY S TH RITY
10:17:47 GROW GROW
PM 20.32 LUX SOAP TH TH
10:18:16 GROW
PM 11.38 DETTOL SOAP SOAP INTRO TH
10:18:27 POWDER GROW
PM 14.28 PEDIASURE MILK INTRO TH
10:18:41 GROW GROW
12
10:19:10 GROW GROW
10:19:36 LIFEBUOY GROW GROW
PM 29.67 SHAMPOO SHAMPOO TH TH
10:20:12 GROW
10:20:22 COSMETIC GROW MATU
PM 24.87 FAIR & LOVELY S TH RITY
10:37:08 GROW GROW

Ad break 3 PM 29.40 PANTENE SHAMPOO TH TH
10:37:44 GROW GROW
10:38:42 GROW GROW
10:39:12 PALAMOLIVE GROW
PM 15.58 SKIN CARE SOAP INTRO TH
13
10:40:01 SHAVING GROW GROW
PM 15.28 GILLETE BLUE 3 BLADE TH TH
10:40:22 SUNSILK GROW GROW
PM 20.20 BLACKSHINE SHAMPOO TH TH
10:40:57 GROW GROW
PM 20.01 NOW E E TH
10:42:07 FAIR AND COSMETIC GROW MATU
PM 25.23 LOVELY S TH RITY
10:43:23 GROW
10:43:48 GROW GROW
14
NEWSPAPER
Page
Date Day Newspaper number Size Brand Category
01/09/201 Sunda Sunday Times
9 y (Magazine) Front page Full page Nishat Linen Clothing
Page 2 Full page Rang Ja Clothing
Page 3 Full page Uniworth Black Clothing
Page 4 Full page KalamKaar Interiors
Polo Ralph Lauren and Emporio
Page 5 Full page Armani Clothing
Page 6 Full page Kayseria Clothing
Jewellery and
Page 9 Full page Hanif Jewellers Watches
Page 11 Full page Cambridge Clothing
Page 13 Full page Kit & Kaboodle Interiors
Page 15 Full page Chughtai Home Care Home care
Page 17 Full page Diamond Supreme Foam Foam
Page 18 Full page Khas Fashion
Page 19 Full page Tutti Frutti Frozen Yougurt
Page 21 Full page Waseem Jewellwrs Jewellry
Page 22 Full page Wonder Bread
Page 23 Full page Chughtai Home Care Home care
Page 25 Full page Zunuj Interiors
Page 26 Full page Accessorize Fashion
Page 27 Full page Next Clothing
Double
Page 30-31 Page Ittehad Clothing
15
Double
Page 32-33 Page So Kamal Clothing
Page 34 Full page Blue Pine Mountain Property
Page 35 Full page J. Clothing
Double
Page 36-37 Page Nishat Linen Clothing
Double
Page 38-39 Page Nishat Linen Clothing
Page 40 Full page Nishat Linen Clothing
Page 41 Full page WB by Hemani Cosmetics
Double
Page 44-45 Page Master Celeste Foam
Page 47 Full page Beautex Bridal Salon
Page 48 Full page Dermalogica Skincare
Page 49 Full page Shan Spices
Page 52 Full page Keune Hair Styling
Page 53 Full page Garage Salon
Page 57 Full page UMT Education
Page 58 Full page Maisonette Naran `Hotel
Page 59 Full page Techno Mobile Mobile Phone
Back Page Full page Minnie Minors Clothing
16
RADIO
Channe Programm Duration in

Date Day Time Slot l e Time seconds Brand Category
1/9/201 SUNDA 9PM- 9:15:26
9 Y 10PM FM 100 AAKIF PM 6 CAR FIRST ONLINE APP
9:15:32
Ad break 1 PM 8 KFC FAST FOOD
9:15:40
PM 24 UBER ONLINE APP
9:16:04
PM 15 PARADONTEX TOOTHPASTE
9:16:19 CALL SERVICE
PM 23 UFONE PROVIDER
9:16:42
PM 6 CARFIRST ONLINE APP
9:16:48
PM 10 BUNNIES BREAD
9:33:34
Ad break 2 PM 10 BUNNIES BREAD
9:33:44 FINCA
PM 30 MICROFINANCE BANKING
9:34:14
PM 10 PEDIASURE POWDER MILK
9:34:24
9:35:04
PM 8 KFC FAST FOOD
17
9:35:37
9:35:48
PM 10 SENSODYNE TOOTHPASTE
9:35:58 ARY SAHULAT
PM 30 WALLET ONLINE APP
9:36:28
9:47:21
Ad break 3 PM 40 UBER ONLINE APP
9:48:01
PM 10 PEDIASURE POWDER MILK
9:48:11
PM 8 KFC FAST FOOD
9:48:19
PM 37 HBL KONNECT ONLINE APP
9:48:56 FINCA
PM 30 MICROFINANCE BANKING
9:49:26
PM 10 BUNNIES BREAD
9:49:36
9:49:42
9:49:53
9:50:40
PM 10 SENSODYNE TOOTHPASTE
18
DIGITAL
Date Day Social Media Brand Category

27/8/2019 Monday Instagram SWVL TRANSPORT SERVICE
WHATSAPP BUSINESS SOCIAL APP
OPPO SMARTPHONE
LAYS CHIPS
GUCCI CLOTHING
JOWISSA WATCHES
BANK ALFALAH BANK
ORANGEJEANSCO CLOTHING
ARCADIAN CAFÉ EATERY
PEDIASURE POWDER MILK
AUDIONIC STEREO
ARMANI CLOTHING
ORIENT ELECTRONICS ELECTRONIC APPLIANCES
AUDIONIC STEREO
STOREONECARS GADGETS
BROADWAY PIZZA FAST FOOD
LV CLOTHING
ZAMEEN.COM REAL ESTATE
FROZI ICECREAM
PAPA JOHNS FAST FOOD
NOODLE EXPRESS EATERY
OPTP FRIES FAST FOOD
HR CONSULTANTS CONSULTANCY
19
OUTDOOR
Date Day Area Location Size Brand Category

13/9/19 Friday MM Alam Khaadi roundabout Large MARIA B Clothing
1/9/2019 Sunday Jinnah Hospital Chowk Main Traffic light Large JAZZ Cellular Services
1/9/2019 Sunday Expo Center T junction Large AL-FATAH Departmental Store
4/9/2019 Wednesday Khokar Chowk Johar Town Main Traffic light Large PAPA JOHNS Fast food
SHOPS
Date Day Shop Brand Category

2/9/2019 Monday Europa H Block Nestle Fruita Vitals Juice
2/9/2019 Monday Jalal Sons Phase 5 K&Ns Chicken
8/9/2019 Sunday C Mart Bhera Pepsi Soft drinks
4/9/2019 Wednesday Al-Falah Mart H Block Shezan Juice
4/9/2019 Wednesday Bismillah Super Store H-block Walls Icecream
6/9/2019 Friday Bonjour Total Petrol Pump Oreo strawberry Biscuit
20
APPENDICES
APPENDIX 1: DIGITAL (INSTAGRAM)
21
22
23
24
APPENDIX 2: OUTDOOR
25
APPENDICE 3: SHOPS
26
TOP 5 BRANDS
APPENDIX 4: GRAPHS 25
20
15
BRAND FREQUENCY
HBL KONNECT 15 10
COCA COLA 23 5
SURF EXCEL 11 0
CANDYLAND HBL KONNECT COCA COLA SURF EXCEL CANDYLAND CANDYLAND
SONNET 9 SONNET NOW
CANDYLAND NOW 8
TOP 5 CATEGORIES
30
CATEGORY FREQUENCY 25
SOFT DRINK 24
20
ONLINE APP 17
15
DETERGENT 14
CHOCOLATE 26 10
SOAP 18 5
0
SOFT DRINK ONLINE APP DETERGENT CHOCOLATE SOAP
DURATION FREQUENCY
0-15s 75 TOP 5 DURATIONS
16-30s 94 100
31-45s 18 90
46-60s 1 80
>60s 2 70
60
50
40
30
20
27
10
0
0-15s 16-30s 31-45s 46-60s >60s
THANKYOU
28

Project Submission: Advertising

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Submission: Advertising

Uploaded by

Copyright:

Available Formats

ADVERTISING

11th SEPTEMBER, 2019

TVC NEWS ................................................................................................................................................................................................................... 3

Chann Duration in B life C life

ad 7:56:56 MATUR GROW

ad 8:18:04 CANDYLAND DECLIN GROW

9.45pm- GEO 9:45:32 DECLIN GROW

Ad 9:49:05 MATUR GROW

Ad 9:54:24 DECLIN GROW

Ad Aaj shazeb khanzada 10:17:54 DECLIN GROW

Ad 10:33:52 DECLIN GROW

Duration in B life C life

9:45pm- Laal Kabootar 9:45:17 CANDYLAND CHOCOLAT DECLIN GROW

10:37:08 GROW GROW

Channe Programm Duration in

Date Day Social Media Brand Category

Date Day Area Location Size Brand Category

Date Day Shop Brand Category

You might also like