Marketing Goals

To use brand matching technology

Branding assumes a significant part in making something other than what's expected than others since
purchaser would have recognized the organization through the brand. In an ideal serious market, firms
will bend over backward to do something extraordinary for themselves so as to make due in the market[
CITATION Che14 \l 1033 ]. Qantas Airways uses brand matching technology for its products and services.
The most popular celebrity will be used to promote Qantas products and services. Because the
popularity and credibility of celebrity concludes the success or failure of marketing goals[ CITATION
Ana19 \l 1033 ].

To establish critical mass of the customers

Qantas airways marketing goal to have those number of customers who uses the organization’s
products and the organization operates without any external finances. Critical mass is characterized as a
point where the pace of progress of interest or the angle of the interest bend alters in greatness and
course, prompting an exponential increment in the appropriation of an item by customers[ CITATION
Tan15 \l 1033 ].

To use Marketing Blitzes

Qantas will use blitz marketing to increase the customer’s traffic to its site. This will be done either
through search engine optimization or through the email marketing.

To create Positive Words of Mouth

Qantas Airways will focus on to create positive words of mouth by offering high level of services to its
valued customers. Because a satisfied customer is the target of the Qantas Airways. The capacity to
draw in and hold steadfast clients relies upon the effective execution of a client driven procedure. Client
steadfastness is a demeanor about an association and its administrations that is showed by aims and
practices of patronization and proposal[ CITATION Ron06 \l 1033 ].

References
Ana Luísa Santos, F. B. A. A., 2019. Matching-up celebrities’ brands with products and social causes.
Journal of Product & Brand Management 28. 10.1108/JPBM-03-2017-1439.

Chew Pik Yin, R. Y., 2014. Brand Marketing; How to brand New Products through Online Advertising in
New Economy.

Ronald J. Ferguson, M. P. E. L., 2006. Loyalty and Positive Word-of-Mouth. Health Marketing Quarterly,
pp. 59-77.

Tanya Sammut-Bonnici, J. M., 2015. Critical Mass.