A Presentation Report On

Submited to: Created by:

Ms. Rana Rizvi Praveen Kumar 
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 Defining Values

• Value represent basic conviction that a specific

mode of conduct or end state of existence is
personally or socially preferable to an opposite
or converse mode of conduct or end state
of existence.
• Values are stable enduring beliefs about what is
worthwhile that influence thought and behaviour.
• Values are learned ,beginning soon after birth
,as parent and others indicate that certain
behaviour are good & other are bad.
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• Values are tinged with moral flavour ,involving an
individual’s judgment of what is right ,good or 
desirable. Thus value :

1.Provide Standards of Competence & morality.

2.Are fewer in number than attitudes.
3.Transcend specific objects ,situations or persons

4.Are relatively permanent & resistent to change.

5.Are most central to the core of a person.

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 Types of Values

•  As early classification of values was developed

by Gordon Allport and his associates.
• Their categories include the following:
1.Theoretical – Values the discovery of truth and
emphasizes critical and rational approaches to
problems.
2. Economic – Values utility and practicality
emphsizes standard of living.
3. Aesthetic – Values form ,grace & harmony and
emphasizes the artistics aspects of life.
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4. Social – Values love of people and
altruism and emphasizes concern
for others.
5. Political – Values power ,position and
innfluence and emphasizes competition
and winning.
6. Religious – Values unity and people’s
relationship to the universe & emphasizes
high deals and the search for the purpose
of being on earth.

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 Terminal Vs Instrumental

Terminal Values
ValuInesstrumental Values
•  A comfort life(a prosperous •  Ambitious(Hardworking,
life) aspiring)
•  An exciting life(a • Broad minded(open minded)
stimulating,active life) • Loving(affectionate,tendor)
• Happiness(contentedness) • Logical(consistent.rational)
• Freedom(independence,free • Honest(sincere,truthful)
choice)
• Equality(brotherhood ,equal • Obidient(dutiful,respectful)
opportunity for all)
• Inner Harmony(freedom from
inner conflict)

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 Common Personal Values

Calm,Quietude,Peace Cleanliness Commitment

Communication Friendship Global View

Hard work Responsibility Individual

Efficiency Faith Family Feeling
Improvement Creativity Customer Satisfaction
Innovation Loyalty Perfection
Responsiveness Tradition Trust

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 Importance of values

• Values are important to the study

of organizational Behaviour because they lay

t h e fo u n d a t i o n f o r o
p e o p le ’ s a t t i tu d e &
ur u n d e rs t a n d ing
m o ti va t io n a n d
of because they influence our perception.

• Values generally
Behaviour. influence attitudes &
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