INTRODUCTION TO

MEDIA AND
INFORMATION LITERACY
Grade 12
Examples of Communication Medium
CONVERSATION
- Person to person interaction using one’s voice

MEDIA AND INFORMATION LITERACY

Examples of Communication Medium
PUBLIC SPEAKING
- One to many interaction using one’s voice

MEDIA AND INFORMATION LITERACY

Examples of Communication Medium
DOCUMENTS / LETTERS / MAIL
- Written messages on paper and print

MEDIA AND INFORMATION LITERACY

Examples of Communication Medium
VISUAL ART
- Messages rendered in the form of art that
conveys specific emotion, idea or thought

MEDIA AND INFORMATION LITERACY

Examples of Communication Medium
PHYSICAL MEDIUM
- tarpaulin billboards, posters, in-package
information contained in product packaging,
and the like

MEDIA AND INFORMATION LITERACY

Examples of Communication Medium
DIGITAL / INTERACTIVE
- conveying messages through a website or
computer application, primarily utilizing the
internet

MEDIA AND INFORMATION LITERACY

MEDIA
- various channels of communication between a
person or persons and their intended audience

MEDIA AND INFORMATION LITERACY

Literacy
- ability to identify, understand, interpret, create,
communicate and compute, using printed and
written materials associated with varying
contexts

MEDIA AND INFORMATION LITERACY

Media
- the physical objects used to communicate

MEDIA AND INFORMATION LITERACY

Media Literacy
- the ability to access, analyze, evaluate, and
create media in a variety of forms

MEDIA AND INFORMATION LITERACY

Information
- covers processed data, knowledge derived from
study, experience, instruction, signals or
symbols

MEDIA AND INFORMATION LITERACY

Information Literacy
- the ability to recognize when information is
needed
- to locate, evaluate, and effectively
communicate information in its various
formats

MEDIA AND INFORMATION LITERACY

Technology (Digital) Literacy
- the ability of an individual to responsibly,
appropriately, and effectively use technological
tools

MEDIA AND INFORMATION LITERACY

Media and Information Literacy
- the essential skills and competencies that
allow individuals to engage with media and
other information providers effectively

MEDIA AND INFORMATION LITERACY

INFORMATION LITERACY
• Why do we need information?
• Where do we search for information?
• How do we acquire and store information?
• How do we use the information that we have?
• How will we communicate the information that we
have acquired?

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
1: Identifying / recognizing information
needs

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
2: Determining sources of information

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
3: Citing or searching for information

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
4: Analyzing and evaluating the quality
of information

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
5: Organizing, storing or archiving
information

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
6: Using information in an ethical,
efficient and effective way

MEDIA AND INFORMATION LITERACY

Stages/ Elements of Information Literacy
7: Creating and communicating new
knowledge

MEDIA AND INFORMATION LITERACY

THANK YOU!
Amping always, love lots!