Business Policy Strategy

Presented by: Anusha R, Raveen K Pai, Pooja Rao, Ridam Verma, Rahul Ram

Strategy Group Mapping

Strategic group mapping is a technique that businesses are using to allow them to look at how rivals are
competing in the same business.

L&T
High
Tata
Wipro
moto
rs

Scale of
Operations

Medium Inf
os
ys

HAL

BE
ML
BEL
rolta Madgo
an
Dock
Low

Air Naval Land

The scale of Operations VS Competitive Advantage

Domestic public companies have a strong presence in the Indian defense industry

Although the Indian defense industry began to invite private sector participation in 2001, the FDI
limit of 26% means that the country’s defense industrial base continues to be dominated by state-
owned enterprises. As a result, private sector companies such as Mahindra Defense Systems, L&T,
Rolta India and Tata Advanced Systems have been forced to enter the market through joint ventures
and strategic alliances with foreign OEMs. These companies have been primarily focusing on the
homeland security market, as the capability of the domestic public companies is limited in this area.
The following table gives details of the scale of operations of various domestic public companies:

Scale of Operations of Domestic Public Sector Companies in the Indian Defense Industry
Company Scale of Operations Air Defense Systems Naval Defense Land Defense
System System
Larsen & Toubro INR414.9 billion ● Missile ● Integrated ● Integrated
(US$9.2 systems naval land-
billion) combat based
● Defense
systems systems
electronics
and ● Integrated ● Missile
control naval systems
systems engineerin
● Defense
g
● Avionics electronics
equipment
and test and
and
systems control
systems.
systems
● Electronic
● Missile
warfare ● Military
systems
systems communic
● Complete ation
● Military
naval systems
communic
vessels
ation ● Electronic
systems ● Defense warfare
electronics systems
● Unmanned
and
aerial ● Military
control
vehicles communic
systems
(UAVs) ation
● Electronic systems
warfare
systems
● Military
communic
ation
systems
Tata Motors INR295.3 billion ● Logistic
(US$6.7 vehicles
billion)
● Tactical
vehicles
● Homeland
security –
police and
paramilitar
y
Wipro INR255.4 billion ● Safety ● Ground
(US$5.7 critical systems
billion) systems
● On-board or
non- critical
systems

Table 21: Scale of Operations of Domestic Public Sector Companies in the Indian Defense Industry
● Mecha
nical
engine
ering
service
 s for
aerosp
ace
Infosys INR216.9 billion ● Aircraft
(US$4.8 design and
billion) developmen
t
● Avionics
system
developme
nt
HAL INR103.7 ● Aircraft ● Communic ● Communication and
billion ation and navigation
● Helicopters
(US$2.7 navigation equipment
billion) ● Accessorie equipment
s for
aircraft,
helicopter
s and aero
engines
● Aero engines
● Aeros
pace
equip
ment
● Communic
ation and
navigation
equipment
BEL INR52.7 billion ● Airborne ● Shipborne ● Communication
(US$1.2 radars radars equipment
billion)
● Electronic ● Sonar ● Land-based
warfare radars
● Fire
systems
control ● Opto-electronic
● Air defense system devices
control and s
● Electronic warfare
reporting
● Electronic systems
systems
warfare
● Weapon systems
● AKASH air systems
defense ● Tank electronics
● Simulators
missile
● Simulators
systems
BEML INR30.1 billion ● Aircraft ● Tatra vehicles
(US$670 weapon
● Armored recovery
million) loading
vehicles
trolleys
● Aircraft
towing
tractors
Mazagon INR25.7 ● Naval ships
Dock billion
Limited (USD$571
million)
Rolta INR14.4 billion ● Command, control,
(US$320 communications,
million) computers,
intelligence,
surveillance, target
acquisition and
 reconnaissance
(C4ISTAR)
● Homeland security-
related products
● Vehicle systems
● Digital soldier
Table 21: Scale of Operations of Domestic Public Sector Companies in the Indian Defense
Industry
systems

Goa Shipyard INR5.9 billion ● Vessels

Limited (US$132
● Missile craft
million)
● Fast-attack
craft
● Interceptor
craft
● Simulators
Bharat INR4.6 billion ● Air defense ● Counter ● Land
Dynamics (US$102 missile measure defens
Limited million) systems systems for e
submarines missile
● Counter
system
measure ● Infrare
s
dispensing d
systems interfer ● Infr
ence are
● Infrare
indicat d
d
ors inte
interfer
rfer
ence ● Advanced
enc
indicat light weight
e
ors torpedoes
indi
● Advanced cato
light weight rs
torpedoes
Source: ICD Research analysis © ICD
Research