Lake Merritt/Uptown District Association Board of Directors Meeting

Wednesday, August 5, 2020 – 8:30 a.m.

Virtual via Zoom
Agenda
1. Call to Order, Deborah Boyer

2. Public comment and announcements

3. Approval of the minutes of the August 5, 2020 meeting Action Item

4. Financial report – Tori Decker Action Item

5. Approval of the recommendation by Joint ORG Committee to not include a request for an FY21-22
assessment increase in the Annual Report to the City Action Item

6. COVID-19 Operations Update

a. Clean and Safe
b. Marketing and business support/Flex Streets activations
c. City and other organizational partnerships/collaborations

7. Other

8. Next Meeting – December 2, 2020, Annual Elections Meeting

9. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available
from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special
assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerrittuptown.org  www.lakemerrittuptown.org
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 Lake Merritt-Uptown District Association - Board of Directors Meeting
Wednesday, August 5, 2020 - 8:30 A.M.
Virtual via Zoom
Minutes

Present: Deborah Boyer, Ruth Simon, Kim Bardakian, Terry Wood, Jamie Choy, Ramsey Wright,
Grant Rockwell, Sara de la Riva, Nicole Price

Absent: Chris Kwei, Yvette McCoy, Elisse Douglass, Don Rogers, Ke Norman, Dan Pitcock

Staff: Steve Snider, Andrew Jones, Tori Decker, Tamiko Garner

General Counsel: Daniel Schacht

Guests:

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to Order The meeting was called to order at 8:32a.m.
Public comment and
announcements
Approval of the minutes of the The minutes of the, May 6, 2020 Joint Board Deborah Boyer moved,
May 6, 2020 meeting Meeting were presented for review. and Terry Wood
seconded the motion to
approve the minutes of
the May 6, 2020 meeting
as presented. The
motion was approved
unanimously.
Financial Report: Operations The financial report was presented to the board for Deborah Boyer moved
Director review. and Jamie Choy seconded
the motion to approve
LMUDA cash available: $1,281,151.87 LMUDA financial report.
Unfavorable TV – April disbursement was less than The motion was
budgeted due to penalty’s being waived for non- approved unanimously.
payment of property tax as a result of COVID-19,
and the County disbursing 35% of funds collected as

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street  Oakland, California 94612

Phone 510.452.4529  Fax 510.452.4530  info@lakemerrittuptown.org  www.lakemerrittuptown.org
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 opposed to the standard 40%.

Total Marketing and Branding expenses:

$32,682.01
Favorable TV in overall category – strategic
projects, such as AMP Oakland, pending
implementation. Series may not occur due to
COVID-19 regulations.

Total ORG expenses: $180,578.89

Total Clean & Safe expenses: $574,475.42
Unfavorable TV includes purchase of self-watering
planters and payment to nursery for the planting of
the planters. Within annual budget.
Total Expenses: $787,736.32
Cash remaining: $493,415.55
Non-Assessment Funds: $30,542.32

• Taxes were filed on July 15, 2020

COVID-19 Operations Update
a. Clean and Safe
b. Marketing and business
support
c. City and other
organizational
partnerships/
collaborations
• Assessment levy was provided to City on
July 20 which included the 5% increase for
FY20-21. The request was approved by
council on July 14. In 2021, we will collect
additional assessments of approximately
$100,000
• We were granted an extension until
December to submit the Annual Report to
the City
• Annual elections meeting will be our
October Board meeting
a. Clean and Safe:
• The team is meeting baseline goals
• COVID-19 measures are fully in place
and no one has contracted virus to date
• The team has endured more cleaning
downtown over last year
• Team morale is high
• Long-term: Goal is to hire a staff
member to serve as an outreach
services coordinator
• Plans to obtain 10 hand washing
stations with liquid soap dispensers to
be strategically placed downtown
• Staff is exploring the replacement of
our current Big Bellys with a foot pedal

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 model that would be hands free
• Staff helped to facilitate a drive-
through COVID-19 testing site on 13th
Street with approximately 200+ tests
administered
• The Tupac Museum project is still
moving forward with a goal date of
February 2021 but may actually open
June 2021. It is possible that Oprah
Winfrey will be one of the producers.
The Fox Theater will host a show every
day for the 3-4 month period the
museum is active
• Landscaping projects are moving
forward as planned
b. Marketing and business support
• The Oakland Central website is
currently in the BETA phase of the
refresh. Staff is creating content to
promote the businesses in the
district.
c. City and other organizational
partnerships/collaborations
• Staff has been working in close
collaboration with the City,
Oakland Indie Alliance, BID Alliance,
Visit Oakland, and others to
support and promote our
businesses
• We are supporting fundraising
efforts of Oakland Cocktail Week in
partnership with the Oakland Indie
Alliance to raise $300,000 in
September to help Oakland’s
struggling bar community
• City received $37M of CARES Act
funding. $10M was given to
Economic Development
Department for distribution to
small and minority owned
businesses. City council allocated
funds to everyone with the
exception of the BID Alliance and
the Oakland Indie Alliance which
were given $50,000 of the $10M
funds
• Staff is working to identify how to

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 assist restaurants to install outdoor
activations in public spaces. For
example, Luka’s Taproom has been
successful in creating an outdoor
activation in their parking lot. Also,
the Hive is active with outdoor
seating and Tribune Tavern is
working on plans to incorporate
outdoor activations with music for
their outdoor seating area.
• XQ Institute donated $20,000, as
did Kaiser Permanente, to install a
series of murals throughout
downtown with a BLM theme. The
murals will be displayed throughout
downtown Oakland and eventually
moved to West Oakland in the
Black Arts Cultural Zone and/or the
OMCA for exhibition
Other Board Nominations will be conducted at the next
Board meeting.
Next Meeting Date Annual Elections Meeting October 7, 2020
Adjournment The meeting was adjourned at 9:41a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

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10:27 AM Lake Merritt-Uptown District Association
07/28/2020
Cash Basis September 2020 Expenses

LMUDA YTD Variance Report - September, 2020

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items
Marketing and Economic
Enhancements
Marketing and Branding
Marketing & Communications 8,369.78 30,000.01 21,630.23 36%

Digital Media Coordinator 29,559.60 30,900.01 1,340.41 4%

Public Space Programming 15,094.27 45,750.01 30,655.74 67% Favorable TV - due to strategic projects pending implementation (see
above), and percentage of projected end of year bonus included in monthly
allocation for Staff Personnel.

Total Marketing and Branding 53,023.65 106,650.03 53,626.38 50% Favorable TV in overall category - please see above.
Administrative Expenses
Accounting Expenses 3,450.00 3,500.00 50.00 1%
Computer Service & Support 367.30 1,125.00 757.70 67%
Consulting & Legal Expenses 0.00 750.01 750.01 100%
Fees & Permits 2,043.90 1,499.99 -543.91 -36%
Insurance
Directors & Officers 600.00 600.00 0.00 0%
General Liability 4,958.00 5,107.00 149.00 3%

Misc. 2,918.12 2,250.00 -668.12 -30%

Rent 48,507.41 52,500.01 3,992.60 8%

Office Furniture & Equipment 1,601.09 4,125.01 2,523.92 61%

Postage, Shipping & Delivery 85.66 262.49 176.83 67%
Printing & Copying -170.66 2,250.00 2,420.66 108%
Supplies 1,356.58 2,250.00 893.42 40%
Telephone & Telecommunications 2,041.02 2,250.00 208.98 9%
Annual Stakeholder Event 0.00 4,500.00 4,500.00 100%
Staff Personnel 164,443.17 177,722.24 13,279.07 7%
Staff and Board Development 1,744.86 5,999.99 4,255.13 71%
Total Marketing and 286,970.10 373,341.77 86,371.67 23% Favorable TV in overall category - due to strategic projects pending
Administrative Expenses implementation (see above), and percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.
Clean and Safe Enhancements

Clean and Safe 608,249.28 649,110.01 40,860.73 94%

Misc. 3,241.69 2,312.24 -929.45 140%

Program Director 23,976.95 24,594.75 617.80 97%
Program Coordinator 40,607.19 45,159.75 4,552.56 90%
PROW Maintenance 58,422.21 45,603.76 -12,818.45 128% Unfavorable TV - includes purchase of self-watering planters and payment to
nursery for the planting of the planters and unanticipated irrigation repairs.
Within annual budget.
Total Clean and Safe 734,497.32 766,780.51 32,283.19 4%
TOTAL EXPENSE 1,021,467.42 1,140,122.28 118,654.86 10%

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Lake Merritt Uptown District Association
YTD Cash Summary - September 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,580,399.72 $1,555,481.00 $24,918.72 Favorable PV - August disbursement, received in
September, was greater than expected.

Less Reserve $38,887.00 $38,887.00 $0.00 Reserve reflects 3% of budgeted income.

Total Cash Available $1,541,512.72 $1,516,594.00 $24,918.72 See comment above

Expenses
Marketing and Branding $53,023.65 $106,650.03 $53,626.38 Favorable TV in overall category - strategic projects, such
as AMP Oakland, pending full implementation.

Administrative (ORG) $233,946.45 $266,691.74 $32,745.29 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.

Clean and Safe $734,497.32 $766,780.51 $32,283.19 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Program Director and
Program Coordinator positions.
Total Expenses $1,021,467.42 $1,140,122.28 $118,654.86 See comments above and expense detail attached.

Cash Remaining $520,045.30 $376,471.72 $143,573.58

Total Available Non-Assessment Funds as of 9/30/2020 $43,427.68

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.