CONTENTS

Page No.

CHAPTER – 1:-INTRODUCTION 1-7

 Introduction about industry

 Need for the study
 Objectives of Study
 Limitation of the Study
 Methodology for the Study
 Frame Work of the Study

CHAPTER – 2: ORGANISATION PROFILE OF FLIPKART 8-23

 Company Profile
 General Profile
 Production
 Finance
 Personal Development Marketing

CHAPTER -3:- Conceptual Profile 24-41

 Concept of Flipkart Advertising

CHAPTER -4:- Data Analysis and Interpretation 53-56

CHAPTER -5:-

 Summary
 Findings
 Suggestion

ANNEXURES

1. BIBLIOGRAPHY 57
2. QUESTIONNAIRE 58