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2M Content Marketing Assignment Nikhil Gupta KBS Mumbai
2M Content Marketing Assignment Nikhil Gupta KBS Mumbai
City: - Mumbai
f. White paper: - White papers are similar to eBooks in a lot of ways. The
whitepaper is another type of long-form content that can be effective as a lead
magnet. However, the main difference between eBooks and white papers is
that white papers tend to be a bit more information-dense, data-driven, and
detail-focused. This makes whitepapers one of the best types of content
marketing for B2B and other small businesses that want to build thought
leadership and gain more respect in their industry.
Ans: -
B2B B2C
Aims to increase brand awareness, Aims to create excitement around
generate leads and boost engagement. products and increase brand loyalty.
Use content as a way to build excitement Use content as a way to position your
around your brand and products. brand as a thought leader and innovator.
Content should educate and inform Content should inspire and entertain.
Must appeal to large organizations and Must appeal to individuals and their
groups. peers.
Ans: -
b. Memes: - A form of content marketing best described as, "Don’t knock it 'til
you try it." Memes are a relatively new type of content marketing, but they
work extremely well. A meme is an image set with culturally relevant text that
is rapidly circulated online. If you can time a meme perfectly, and align it with
your social aesthetic, it’s a savvy way to increase traffic. Hulu loves using
memes to promote what’s on its streaming service. That’s not surprising,
considering they’re some of Hulu’s most popular tweets. Memes require
digging into the current social climate and seeing where your company fits.
Social listening can help with that.
a. Personal Brand Blogging: - This blog focuses on the blogger as the brand.
They’re used to build credibility for the blogger as a thought-leader, speaker,
and teacher within a specific niche. It’s often used for coaching, consulting,
guidance, personal development, spirituality, etc. They often provide free
downloadable content such as e-books, checklists, guides, etc. The focus is on
building a relationship with the audience for lead-generation. This type of blog
is successful when it empowers readers through to the call to action. Those
with ads and affiliate sales will need to attract a large audience in niches that
include lots of ad network and affiliate products. Those that sell their own
products will either need a large audience or expensive products to sell. Those
with the goal of being hired only need a smaller audience, but they’ll need to
build strong relationships with their audience.
b. Guest Blogs: - The content for these blogs written by guest writers who are
typically experts in the field. This is different from hiring writers. This is
bringing in guest bloggers that already have a following of their own in order
to grow the audience. This leaves the blog owner free to manage and promote
the blog while providing content that might even be beyond the blog owner’s
expertise. The blog owner will sometimes write some of the content as well,
but they’re not the primary authors. This is successful when you get bloggers
that can bring their audience to your blog. They will also help promote the
content so the articles can have a larger reach than those written by the blog
owner. The blog will need a good following in order to bring in guest bloggers
that have a large audience. If you get good enough guest bloggers, you’ll have a
variety of content and voices which can draw a larger audience.
c. Niche blog: - A niche blog focuses on a specific topic. Some are extremely
specific while others niche-up one notch to appeal to a slightly wider audience.
A lot of times these are hobby blogs and end up turning into small personal
business blogs. Niches include anything someone is interested in and they’re
usually more successful if the blogger is passionate about the topic. This
passion keeps them going even with low traffic. They can also be created for
the purpose of business. In this case, the blogger would need to analyse the
audience, monetization opportunities, and competition before starting the
blog and make adjustments to the idea for the best marketing strategies.
They’re the most successful when they find a niche that isn’t too saturated.
Topics like: -
1. Finance.
2. Sports.
3. Business.
4. Word press.
5. Food.