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Alibaba is an epitome of innovation and automation built on

a massive integrated ecosystem leveraging technologies like


ML, AI and IoT. Alibaba’s commitment to ‘data-driven
decision making’ & ‘digitisation of their entire retail value Alibaba's focus on cultivating online transaction
chain’ has been a huge part of its growth strategy. habits among customers has been unwavering
and has embedded the following value
perceptions in the customer:

Reliable credit model


Providing diversified consumption choices
for consumers
Innovating new transaction patterns
Building a robust support system for
customer satisfaction
Being sensitive to emerging business
opportunities

KARTHIKA WARRIER
PGPBL0147

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