Politeknik Enjiniring Pertanian Indonesia

Indonesian Agricultural Engineering Polytechnic

BUSINESS
PROPOSAL
6.53

Shaf Rijal Ahmad, S.TP., M.AgriComm

www.pepi.ac.id

PROFESSIONAL
IAAEPHRD
COMPETITIVENESS
MINISTRY OF AGRICULTURE
ENTREPRENEUR
BUSINESS MODEL CANVAS MATRIX
CUSTOMER
KEY RELATIONSHIP
ACTIVITIES S
Customer
….by performing a
relationships are
KEY
number of key VALUE established and
activities
PROPOSITION maintained with each CUSTOMER
PARTNERSHIP SEGMENTS
It seeks to solve customer segment
Some activities are
customer problems An organization
outsourced and some
resources are acquired KEY
and satisfy customer CHANNELS serves one or several
needs with value Value propositions are customer segments
outside the enterprise RESOURCES propositions delivered to
The assets required to
customers through
offer and deliver the
communication,
previously described
distribution, and sales
elements….
channels

COST STRUCTURE REVENUE STREAMS

Revenue streams result from value propositions
The business model element result in the cost structure
successfully offered to customer

2
BUSINESS PROPOSAL OUTLINE
1. Executive summary
• Product (value proposition)
• Customer
• Future of Company
2. Company description
• Mission statement
• Organization and job description
• Legal structure (PT/CV/perseorangan)
3. Market research
• Industry
• Detailed description of customers (market)
• Company advantages
• Competitor
4. Service line
• Product advantages
• Pricing structure (include feasibility study))
5. Marketing and sales
• Growth strategy
• Communicate with customer
• How to sell
 Politeknik Enjiniring Pertanian Indonesia
Indonesian Agricultural Engineering Polytechnic

THANK YOU
Jl. Sinarmas Boulevard, Pagedangan,
Tangerang, Banten, 15338
+62 813 1491 7068,
pepi.serpong@pertanian.go.id
www.pepi.ac.id
pepi.serpong

INDONESIAN AGENCY FOR AGRICULTURAL EXTENSION PROFESSIONAL

AND HUMAN RESOURCES DEVELOPMENT COMPETITIVENESS
ENTREPRENEUR