tomorrow’s organization. today.

Business Model Template

Brief Outline of Business Models / Nov 06
Alex Osterwalder / alex@arvetica.com
 Template tomorrow’s organization. today.

INFRASTRUCTURE OFFER CUSTOMER

PARTNER CUSTOMER
NETWORK RELATIONSHIP
CORE VALUE TARGET
CAPABILITIES PROPOSITION CUSTOMER
VALUE DISTRIBUTION
CONFIGURATION CHANNEL

COST FINANCE REVENUE

STRUCTURE STREAMS

a business model describes the value an organization offers to

various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams
 describing a company’s business model
tomorrow’s organization. today.
INFRASTRUCTURE PARTNER CUSTOMER CUSTOMER
NETWORK RELATIONSHIP
OFFER
CORE TARGET
portrays the network of explains the
CAPABILITIES cooperative relationships a
CUSTOMER
agreements with other VALUE company establishes
companies with its customers
outlines the capabilities PROPOSITION
describes the
required to run a
customers a company
company's business
wants to offer value to
model DISTRIBUTION
VALUE gives an overall view of
CONFIGURATION a company's bundle of CHANNEL
products and services

describes the channels

describes the to communicate and
arrangement of get in touch with
activities and resources customers

sums up the monetary describes the revenue

consequences to run a
COST FINANCE REVENUE streams through which
business model STRUCTURE STREAMS money is earned
 tomorrow’s organization. today.

describing a company’s offer

OFFER

VALUE
PROPOSITION

value proposition 1
value proposition 2
…
 tomorrow’s organization. today.

describing who a company offers value to

OFFER CUSTOMER

VALUE TARGET
PROPOSITION CUSTOMER

value proposition 1 target customer 1

value proposition 2 target customer 2
… …
 tomorrow’s organization. today.

describing how a company reaches its customers

OFFER CUSTOMER

VALUE DISTRIBUTION TARGET

PROPOSITION CHANNEL CUSTOMER

value proposition 1 distribution channel 1 target customer 1

value proposition 2 distribution channel 2 target customer 2
… … …
 tomorrow’s organization. today.

describing the relationships a company builds

OFFER CUSTOMER

VALUE CUSTOMER TARGET

PROPOSITION RELATIONSHIP CUSTOMER

value proposition 1 relationship type 1 target customer 1

value proposition 2 relationship type 2 target customer 2
… … …
 tomorrow’s organization. today.

describing how a company makes money

OFFER FINANCE CUSTOMER

VALUE REVENUE TARGET

PROPOSITION STREAM CUSTOMER

value proposition 1 revenue stream 1 target customer 1

value proposition 2 revenue stream 2 target customer 2
… … …
 tomorrow’s organization. today.

describing what capabilities are required

INFRASTRUCTURE OFFER

CORE VALUE
CAPABILITIES PROPOSITION

core capability 1 value proposition 1

core capability 2 value proposition 2
… …
 tomorrow’s organization. today.

describing what activities are required

INFRASTRUCTURE OFFER

CORE VALUE VALUE

CAPABILITIES CONFIGURATION PROPOSITION

core capability 1 activity 1 value proposition 1

core capability 2 activity 2 value proposition 2
… … …
 tomorrow’s organization. today.

describing the partners that leverage the business model

INFRASTRUCTURE OFFER

CORE PARTNER VALUE

CAPABILITIES NETWORK PROPOSITION

core capability 1 partner 1 value proposition 1

core capability 2 partner 2 value proposition 2
… … …
 tomorrow’s organization. today.

describing the costs of a business model

INFRASTRUCTURE FINANCE OFFER

CORE COST VALUE

CAPABILITIES STRUCTURE PROPOSITION

core capability 1 cost account 1 value proposition 1

core capability 2 cost account 2 value proposition 2
… … …
 tomorrow’s organization. today.

http://business-model-design.blogspot.com