ELECT 4:

ENTREPRENEURS
HIP
Business Model
What is Business Model?
 PARTS OF A BUSINESS MODEL
(Source: Mansmith and Fielders, Inc.)

OPERATING MODEL OFFERING MODEL

VALUE NETWORK TARGET NETWORK

COMPLEMENTORS CHANNEL

RESOURCES AND VALUE

PROCESSES PROPOSITION
CUSTOMER
CONFIGURATION BONDING
STRATEGY

COST REVENUE MODEL

PARTS OF BUSINESS MODEL
 The Business Model of Waters Philippines

OPERATING MODEL OFFERING MODEL

TARGET NETWORK
VALUE NETWORK
Buyers: Middle Class CHANNEL
COMPLEMENTORS Importer
water refill station Pre sales: Exhibits &
Convert interested Distributor
customers. Public service
users into distributors End users
Min. P600 monthly Transaction : Direct
selling
Independent VALUE
RESOURCES AND Post sale – Field service
Collectors PROPOSITION
PROCESSES
Buyers – Peace of
Exclusively CUSTOMER BONDING
CONFIGURATION mind without the
relationship with STRATEGY
Independent pay lifetime expense, pay
sales leader, Training Buyers : Service
system on installment
Maintenance Agreement
COST
Incentive cash sales Product Cost REVENUE MODEL For Distributors :
to reduce money cost Variable selling costs Sales of units interest Trainings and seminars,
income (for Car Plan, Travel Plan
Admin Costs
installment sales)
Marketing Cost
END