ASSESSMENT CUSTOMER SEGMENTS KEY ACTIVITIES MARKETING AND SALES STRATEGY

KPIs Corporate conferences Manufacturing Facebook Post Boosting

CSFs University and School Marketing Direct Marketing
Balanced Scorecard Maintenance of website
and social media
CUSTOMER RELATIONSHIPS
FINANCIAL STRATEGY
Discount Offers and after
PKR 100,000 Equity, PKR 50,000 Debt
sales service
KEY PLAYERS Will be enough for first batch of
GROWTH
Employees products
Market penetration to
new markets
CHANNELS OPERATIONAL STRATEGY
Website, Social Media Operates from Islamabad
Networks 4 Partners
Will hire employees on activity base

GO TO MARKETING
PRODUCTS Mass Marketing in Islamabad and
ME
Q-ball Rawalpindi directly approach all
Critically analyzing a Strengths Weakness
Universities, Schools and Corporate
need Single Line of
First mover business clients
Women Suppression advantage
Profit Oriented Less Capital
available VALUE PROPOSITION
Opportunities Threats Customizable Designs
New penetration Competition
Affordable Price
to different
THE IDEA MARKET markets
To provide ease of two Universities and
way communication corporate sector NEEDED RESOURCES COMPANY GOALS
during seminars in Pakistan People with IT Skills To provide customers with best
Raw Material quality product while ensuring
Building profits