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Fashion Assist
Fashion Assist
Your Personalized
Clothing
Assistant
Cloper is a clothes recommendation app that helps you
find what clothes best suits you based
on your body type, features and requirements
Intro Current research shows that, as the number of options increases, so does
the level of complexity of the decision itself. While shopping online people
get confused comparing between an infinite number of choices and can’t
understand what might suit them. The absence of support that most
customers are used to in the in-store experience is missing makes it hard to
compare between different styles, and it's hard to know for sure how they
will fit.
Research I carried out informal interviews with my friends to understand the problem
faced by customers while online apparel purchasing and created a user
journey map.
Journey Map
Scenario- Rahul wants to buy a shirt for a house party this weekend. He doesn’t have time for
returning a shirt and getting another one if this one doesn’t fit. He has no particular kind of shirt
in mind which he wants to buy.
Pain points 1. There are too many options available which many times leaves the
customer feeling overwhelmed and it's hard to make any choice.
2. Every apparel style doesn’t suit everyone. If a particular T-Shirt looks good
on the model doesn’t mean it will look good on you. Also, people don’t know
how the shirt looks on an average person ( not model ).
3. Lets be honest, most of us are no fashion experts and have no clue about
what apparel style they should go for. Very few people have
3. Customers don’t know their actual measurements like if their shoulders are
17” or 17.5”.
4. Different clothing brands use different size charts i.e. if you wear M size of
‘X’ brand doesn’t mean M size of brand ‘Y’ will fit you.
Solution Every customer and their requirements, body shape, measurements, and
preferences are different. You can’t show everything to everyone and if you do
it might leave your customer feeling overwhelmed and confused.
To provide a better solution we need to understand all these requirements.
Two basic things that we need to understand is what suits the customer and
what will fit your customer
SKIP
TA K E A P H OTO
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Shreya Singhal
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understand how this clothe looks on an actual person,
not a model. Also, pictures of customers with similar
Was this review helpful? Yes No
body features can be shown to other customer so he
Shreya Singhal can get a better understanding of how it might look on
This is the best shirt out of several brands of work shirts I him/her.
have tried. I tried stocking up on Duluth Trading Long-Tail
t-shirts because they had extra room called a 'tradesman
fit' that's the opposite of a slim-fit shirt, that and they are…
User flow
SPLASH SCREEN
Onboarding(Intro)
SIGN-UP SIGN-IN
No Yes
Body scanning
Recommended
categories Search result go to site remove logout
Outfits
product detail
Recently viewed
Color
#9868AD #FD9F71 #202C44 #FBCE8A
Typography
Shirts
Filters 2 Sort
HEADLINES 2
Condensed Bold
NUMERIC TEXT
Nike Nike
Men Solid Cotton long Men Solid Cotton long
Sleeve Round Neck Shrug Sleeve Round Neck Shrug
$ 699 1399 $ 699 1399
CATEGORIES
SKIP
Onboarding
Screens
SKIP
SKIP
NEXT
SKIP
Scanning
Customer’s body is scanned to
SCANNING…
provide better recommendations
Hi Prasang!
What are you
looking for today?
Shirts
Filters
shown upfront on clothes card to show how Shirts
does the clothe suits on your body as per AI. T-shirts Online store Search
Sweater
Price Range POPULAR BRANDS
Price Range
Brand
BOTTOM WEAR
Brand
Size 2
Discount
OUTFITS Discount
Occasion
Occasion 4
SPORTS WEAR
ALL BRANDS
Shirts % Matches
Discount
Fabric
Filters 2 Sort Occasion
% Matches
Fabric
% Matches
Fabric
Nike Nike
Men Solid Cotton long Men Solid Cotton long
Sleeve Round Neck Shrug Sleeve Round Neck Shrug
$ 699 1399 $ 699 1399
Product details
and rating
Find all the product details, link to the
website and rating / reviews and
Nike Men Solid Cotton long Nike Men Solid Cotton long
pictures of other customers. Also find
$ 699 $ 699
Sleeve Round Neck Shrug 999 Sleeve Round Neck Shrug 999
similar products and complete outfits.
70% Match 70% Match
DETAILS DETAILS
100% Cotton 100% Cotton
Slim Fit Slim Fit
Machine Wash Machine Wash
GO TO F LI P KA RT G O TO FLIPKART
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320 1
Shreya Singhal
Shreya Singhal
SIMILAR PRODUCT
COMPLETE OUTFIT
Size M
$ 699 GO TO FLIPKART
Wishlist
Sleeve Round Neck Shrug
Size M
$ 699 GO TO FLIPKART
Find important product info and Nike Men Solid Cotton long
Sleeve Round Neck Shrug
a direct link to the website Size M
$ 699 GO TO FLIPKART
Harsh Porwal
APP SETTINGS
Scan your body to get recommendation
LO G O UT
Thank you!