Screw The Nine To Five Presents

The Online Business

Blueprint
7 Stupid-Simple Steps to
Help You Create Your
Custom Online Business Plan

Ripped straight from

“The Foundation Mini Course”

found inside Screw U
our monthly membership community.

Create A Dream
1
Customer Profile
This is one of the most important exercises to complete Go deep and write down:
when creating your online business plan.
● Their name (yes, give them a name)
Yet most people don’t do it. ● Their gender
● Their age
Don’t be one of those people! There is true power in ● An appearance (heck, attach a picture if that
understanding who it is your business serves. helps!)
● What they spend most of their time doing
● Where they live
● What their family situation is like - are they
married, single, divorced?
● What makes them tick?
● What are their biggest fears/dreams/desires
● What keeps them up at night that they would
never admit to anyone?
Be as specific and detailed as you can.

I know it might feel a little weird in the beginning,

because you are making this person up, but go with
it and get as detailed as you can.

Normally Dream Customer Profiles end up being over

1000 words.

Why Do I Need to Create One?

Creating a Dream Customer profile is one of
the most important things you can do for your
business.

Why?

Because it acts as the compass for your brand

What is a Dream Customer Profile?
Your dream customer is the one person that you and
your business best serves—the person you would abso-
freakin’-lutely LOVE to do business with, if given the
chance.
and will help determine the content, messaging
and offers you create.
When you reach a fork in the road, all you need
to do is ask, “what would [ DREAM CUSTOMER’S
NAME] want?”.

Typically this is a fictional person you create based off
your idea of who you would like to attract to your business.
So grab a pen and paper, set aside 20 minutes and write
up a detailed “day in the life” of your dream customer.
That will allow you to make faster decisions and
ultimately attract more customers in a much faster
way.

2 Build An Empathy Map

Empathy is the core foundation of any successful
business.

In other words, before you can start offering products

and services, you need to understand who it is you’re
serving and what they desire most.

What is an Empathy Map?

1. Download and print off this empathy map
2. Find someone to interview who you consider to
be similar to your dream customer
3. Ask them the following 4 questions:

a. Tell me a little bit about yourself

b. What do you want in relation to [the problem
you’re trying to solve]?
c. Why do you want [the result/solution/
outcome you want to provide]?
d. Right now what is stopping you from getting
[result/solution/outcome]?
4. Fill out the different sections of the empathy map
during the interview:
a. Think & Feel—what do they think about and
what affects them emotionally?
b. Say & Do—what words do they use and what
actions do they take?
c. Hear—what do they hear in their day-to-day life?
d. See—what do they see in their day-to-day life?
e. Pain—what annoys, irritates or saddens them?
f. Gain—what do they most desire?
Why Do I Need to Create One?
There are so many reasons as to why creating
empathy maps is beneficial for your business:
1. It will help you discover the main pain points
for your customers which can be turned into
products and services in the future.
2. You’ll learn what they hope to gain—which will
inform your products and services.
3. You’ll learn the common words your customers
use—which you can use in your copy and
communication
4. You will gain a new loyal followers who will pimp
your brand for you! Hello, word of mouth
marketing!
If you know of someone you can interview right now,
get them on the phone and start building out your
first empathy map.

3 Model Your Competition

Okay so you probably aren’t the first person to start
a business in your industry...which is a good thing!

1
The goal of this step is to list out your competitors
and define different aspects of their website to use
on your own website.

Here’s what you’re looking at specifically:

1. Colors/styles
2. Website layout
3. Graphics
4. Domain name ideas

How Do I Do This?
It’s simple, just follow these steps:

Step 1: Create a spreadsheet with 4 columns titled

after the 4 points above.
Step 2: Run a search on Google for
“top 10 [YOUR INDUSTRY] blogs”
(this is just one method, more can be seen
in the Foundation Mini Course)
Step 3: For any sites that interest you in any of the
4 columns, note down their URL
Step 4: Once you have a decent sized list of websites
(at least 5) under each column you can
move on.

Why Do I Need to Do This?

Simply put, when you go to create your website you can reference this spreadsheet to help you figure out which
elements go into creating a successful website in your industry.

4 Finding Your Audience

Before you start any business, you need to know

where your audience and future customers are
hanging out online!
Otherwise, you could waste loads of time trying to
attract people who aren’t the right fit for your business.
To do this, we’re going to look at the 4 S’s:
1. Search (Google)
2. Social (Facebook, Pinterest, Instagram,
Linkedin, etc)
3. Sight (Youtube)
4. Sound (podcasting)
What is this All About?
It’s simple, just follow these steps:
Step 1: Create a spreadsheet with the above
4 columns
Step 2: Use the Google Keyword Planner to see if
there is a lot of search volume around
important keywords, then add these
keywords to your spreadsheet
Step 3: Find out which social platforms are most
appropriate for your audience and list out
the most popular profiles
Step 4: Check YouTube to see if there are any
channels with a large number of subscribers
in your industry and list the most popular
vloggers
Step 5: Go into iTunes and see if you can find any
podcasts in your industry that have a lot of
reviews (this normally indicates popularity)

How Do I Do This?
Well, like I said, it’s important to know where your audience is hanging out!

Once you have filled out your spreadsheet, you will be able to see where they are hanging out and more importantly,
where you should dedicate time to maintaining an active presence.

5 Content Plan
Before you can get underway in creating content
for your website, you first need to discover what
type of content is most appropriate for your
audience.

We’re looking at 3 key areas here:

1. Scribe (blog post content)

2. Sight (video content)
3. Sound (podcasting)

What is This All About?

It’s simple, just follow these steps:

Step 1: Create a spreadsheet with 3 columns

using the above as the titles for each
Step 2: Run a search on Google for
“top [YOUR INDUSTRY] blogs”
Step 3: For the top blogs in your industry, check if
you can see their most popular posts (usually
found in the sidebar) before listing out links
to those posts on your spreadsheet under Why Do I Need to Do This?
Scribe. If that isn’t an option, scroll through
their posts and see which has had the most Once you have a list of all the most popular posts/
social shares and comments and use that as videos/podcasts, you’ll be able to get a solid glimpse
an indicator. into what kind of content you should be creating for
Step 4: Take a look at the most viewed videos for your business and future audience.
the biggest channels in your industry on
YouTube and list out their links under Sight Of course, what was mentioned above is just a quick
Step 5: For any of the top podcasts in your industry, way of determining content popularity, and we go
see if they have a website. If they do, go into much greater detail inside The Foundation Mini
there and see episodes have been the most Course!
popular.

6Uncovering
Products & Services
I’m guessing you’re not creating this business for the fun of it, right?

I mean, you probably have enough hobbies by now.

Which is why it’s important to determine what types of products and/or services you can offer your future customers.

One of the best ways to do this is with a simple sales funnel that looks like this:

Lead Magnet

INTRO OFFER

MAIN OFFER
PROFIT MAXIMIZER
There are 4 steps in total: What is This All About?
1. Lead magnet It’s simple, just follow these steps:
this is something you offer for free in exchange for
someone’s email address. It should be packed full Step 1: Create a spreadsheet with 4 columns for
of value and easy to consume each of the products in your sales funnel
Step 2: For lead magnet ideas, use buzzsumo.
2. Introductory offer com and search for popular topics in your
this is a low cost offer that you create with the sole industry
purpose of transforming the relationship from Step 3: For your introductory offer, think of
subscriber to customer something small but valuable you could
create that your dream customer would
3. Core offer jump at
this is your main offer...your signature product or Step 4: For your core offer, what is something that
service, if you will every single person in your audience
would want, regardless of the lead magnet
4. Profit maximizers they consumed
these are additional products/services you can sell Step 5: For your profit maximizer, what are some
in addition to your core offer additional products or services you could
sell off the back of your core offer
(for example, done-for-you services,
live events, one-on-one coaching etc..)

Why Do I Need This?

Once you have started to build an audience, you can reference your spreadsheet for ideas on the types of products and
services they may be interested in purchasing.

From there, you can ask them what they want you to create for them and see if it matches up with the ideas you’ve
already come up with.

If it does, you can run with it.

If not, take a look at your offers, see where you can tweak or reposition and then offer it to your audience.

This will save you from guessing, and potentially failing, to offer people something they actually want.

Of course, what was mentioned above was just a quick way of determining the different types of products and services
you could potentially sell.

We dive into much more detail inside The Foundation Mini Course!

7 Promotion Plan
Okay, so you have a list of products that you could potentially sell
to your future customers.

Awesome!

The question now is, how are you going to promote those products
(and your business in general) to your audience?

There are two common ways to promote your business:

1. Free promotion strategies, ie. Organic search traffic, social

media, referral traffic, direct traffic
2. Paid promotion strategies, ie. Google ads, social media
ads, retargeting, banner ads

Why Do I Need This?

What is This All About?
It’s simple, just follow these steps:
Step 1: Create a spreadsheet with 2 columns: Free
Promotion and Paid Promotion
Step 2: Using the spreadsheet you created in Step 4: Finding
Your Audience, take a look at the main places where
you audience hangs out.
Step 3: If there is a possibility of free or paid promotion via
the sources found in the Step 4 spreadsheet, then list
them under either column: Free and Paid.
When it comes time to start promoting your
business and your products and services, you
can reference this sheet to figure out where you
should focus your time and attention.
Again, this is the most simple approach to creating
a promotion plan.
We dive deep into this and break it all down in a
easy-to-understand way inside The Foundation
Mini Course.

What More In Depth Training?

Grab your copy of The Foundation Mini Course that includes:


12 step-by-step video tutorials that show you how to create your custom (and completely mapped out) online
business plan

12 customized worksheets to go along with each training tutorial that will give you a solid blueprint to follow when

building your business

Just visit FoundationMiniCourse.com to sign up today!