JOB DESCRIPTION - 2020

Job Title

Marketing and Corporate Sales Manager

Job Grade

Managerial grade

Reporting Line

Operations Manager

Department

Marketing and Sales

Job Purpose

The Marketing and Corporate Sales Manager will lead a team that seeks to optimise the airport’s brand
and image in line with a defined strategy; the person will focus on both development and operations,
release of promotional communications (e.g. advertising, website, social media and press releases)

Accountabilities

Strategic accountabilities

Preparation of detailed business line charter.

Preparation of detailed marketing, branding, public relations, communications and events strategy for
upstream approval.

Operational accountabilities

Lead, manage and direct the work of the marketing department to ensure that KPIs are met.

Conduct market research and analysis; establish data management and tracking systems to improve the
hospital’s marketing and PR efforts.

Provide inputs to the creation of an airport loyalty program and associated partnering.

Provide inputs to review, approve and maintain the multi-media assets.

Provide direction in the development, implementation and monitoring of the strategic marketing and
internally across the hospital externally.

Manage, review and approve hospital communications and press releases.

Management and leadership accountabilities

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JOB DESCRIPTION - 2020

At all times, lead by example.

Encourage a culture of knowledge transfer up and downstream and across verticals as well as intra-group.

Provide guidelines and direction to managers and evaluate their performance.

To be focused in assisting management consistency in achieving the corporate vision, adhering to the
identified mission and corporate values.

The ability to motivate people responsibly and consistently.

Building relationships with colleagues, consultants and stakeholders at all levels.

Qualification, Experience and Skills

Qualifications

Bachelors
Marketing certificate

Experience

More than 10 years’ experience in marketing and sales

Job specific skills

Ability to delegate
Fluency in Arabic and English

Competencies

Leadership

Strong interpersonal skills

Communication

Job Dimensions

Managerial and Supervisory accountabilities

Manages a team within a department

Supervises through other management personnel

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Financial accountabilities

Yes, interval not specified

Customer accountabilities

Interfaces with customers inside and outside the hospital

Interfaces with executive decision makers

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