Optimizing an Advertising Campaign Reflective Writing

In this assignment we were given the plans of a business to advertise their new product.

We were given information as to what the company wanted like at least 60 total ads, how much

each radio and television ads cost, how many viewers each ad would reach, and the total budget.

Using graphing systems of inequalities, we were able to figure out how many of each type of

advertisements needed to be purchased to reach the maximum number of people exposed to the

ad. This project really showed how math can be used in the real world to solve problems. These

results are important because it shows just how much information you can get just by a couple of

key words. It is clear to see how often inequality problems are used in day to day life.

This analysis would be helpful give to the marketing team so that they can make sure

they are using the company money effectively by reaching the maximum amount of people and

staying in budget. Another type of situation in which linear programming could be used is

maximizing the numbers of items such as phones that are manufactured. It can also be used to

figure of the least amount of money the production of the phones would cost. If I was the owner

of a company and was given this information it would be crucial that the manager who brought

me this information could clearly explain where they got their numbers. It is very easy to make a

mistake when working with so many mathematical equations, and I would want to make sure

that the money I am spending to market my new product is being seen by the maximum amount

of people while staying in budget.

This assignment really did change my opinion on the usefulness of math. I am the type of

learner that is not great at just memorizing facts, I need to understand the how and why. This

project made it easy to see how to pull information from story problems and set up the equations

to get the answer I am looking for. It made me feel smart to be able to use the information given
to me at the beginning of the assignment to ultimately answer these important questions just by

the setting up some basic equations.