Culture – Our

Competitive Edge;
A Culture Change Journey
2009: Fix the basics

1 Market share continuously Time-to-Market Brand

declining

2 Perceived as behind in Channels Stores

network quality
3
Top-ups not going up despite
all efforts Network Customer Service
4
High investments in CAPEX
People and Strategies
To our customers . . .

• Payment centers
• Poor customer service
• Broken, inefficient processes
Our transformation pillars
Our agenda on People and Culture
Strengthen leadership and
talent bench
• Fill talent and succession gaps
• Build the future Globe Leaders
• Attract high performing Talents
• Retain key talents
Change performance
management; Revitalize
reward and recognition
• Reorient the Performance
Management System and
linkage to Rewards
• Retain and engage high
performing Talents and Globe
Leaders
Transform culture towards
The Globe Way
• Increase awareness and buy-
in for new VMV
• Increase employee
engagement and empowerment
• Create a fun work environment
Shift culture: Values driven
To …

▪ Externally-focused culture; fast Our Values

customer response We put our customers first.
Our people make the difference.
▪ People excel; inspiring leaders;
collaborative and creative We act with integrity.
climate We care like an owner.

▪ Simple & fast processes, lean & We keep things simple.

optimized, and transparent & To us, it’s be fast or be last.
consistent

▪ Energized workforce; winning

culture; proud to be Globe The Globe Way
2010 Launch of the Globe Way Values

2011 Culture Boot Camp for Leaders and New

Vision, Mission
 Our Vision Our Circle of Happiness
The happiest customers,
employees and shareholders.

Our Mission
We create a wonderful world
for people, businesses
and the nation.
Good leadership drives performance

Performance Management System

Leaders come together to . . .
Learn. Align.
Network. • Hand-picked
• Not hierarchical
• High expectations
to serve, lead and
role model TGW

Talmon Marco Anthony Tan

Co-founder & CEO, Viber Media Co-founder & Group CEO, GrabTaxi
Learning shapes mindsets . . .

Globe-Ateneo / AIM SingTel – Ayala

Alliances
• Ayala LEAP
• Ayala Eagle
• STI - RLA
GU: 5 Academies • STI - GGG
Talent exchanges break borders

USA
Spain
Italy
UK

SingTel
Alliance
Collaborating is easy, fast
and simple
• Cloud-enabled;
Google-powered
• Work anywhere;
Wifi everywhere
• Non-cash
transactions via
GCash
• RFID

The Globe Tower

• Open work space • 600 seats @ TASTE; 13 food stalls
• Employee Center • Themed breakout lounges
• IT bar • Gym
• 130 meeting rooms • 3 outdoor gardens
Employees are
engaged

WELLNESS
keeps us healthy …

…FUN@WORK brings
us together
 Going international . . .
Lean Six Sigma 184 Completed Projects
process improvement
to innovate towards 1500+ participating employees
better customer
Php 6.6B Annualized Benefits
experience

Best Technology: Project Hot Fudge Project of the Year: Indiana Jones
Reduce equipment – related outages by 50% A device that automatically detects outages and
switches to a working route.

IQPC @ Orlando, Florida

January 2015 CREST @ Bangkok, Thailand
June 2015
Total rewards make
employees strive
• FLEXBEN
• Choose your gadgets
with mySUPER choice
• Industry-leading salary
incentive program
• Volunteer Time-Off to serve
communities of choice
Exceptional people are celebrated
… Kudos
everyday

… honor in a
memorable way
…and Wonderful Service sparks
“I Am Globe”
Gee Pasalo,
Stores Transformation

“As a Globe ambassador,

I can be a conduit of change.”

Empower App
 Happy employees + Happy customers
EMPLOYEE SATISFACTION

87%
(Sustainable Engagement)
*Towers Watson benchmark How likely is it that you would recommend
Globe to a friend or colleague?
8% better than int’l telcos and
4% better than global high-performing
companies

29%
NET PROMOTER SCORE
vs 26% industry standard
Telco average: 5%

Participation Rate: 99%

Network: stable and resilient

700 LTE sites in

operation
IT: responsive and in real-time
Commercial: repositioned to echo
cultural shift

BEST-EVER
MYSUPER PLAN

GEN3 STORES

myLIFESTYLE PLAN
Banner business performance!

Service Revenues EBITDA

+5% +13% +6% +19%

QoQ to all-time YoY to P53.8B QoQ to new YoY to P22.7B
high P27.6B! record P11.6B!

NIAT Mobile Subscribers

+7% +27% 48.4M +13%

QoQ to all-time YoY
high P4.5B! YoY to P8.7B
Our Circle of Happiness